PUMA Hoops & LaMelo Ball: The new MB.01 Breast Cancer Awareness drop is must-own

It’s clear - PUMA Hoops continues to pave its own lane in the sneaker culture and seeing the latest drop from the sportswear giant and NBA superstar LaMelo Ball? Epic. The heavyweights have teamed up for the rollout of a new MB.01 Breast Cancer Awareness drop.

PUMA Hoops and LaMelo Ball’s new drop is all about October

It’s an all-pink flex for PUMA Hoops and LaMelo Ball right now. The sneakers have arrived and at $135, they’re definitely going to fly off the shelves quicker than a LaMelo crossover.

PUMA Hoops and LaMelo Ball introduce the MB.01 Breast Cancer Awareness (BCA), an exclusive edition of Melo’s signature shoe styled for breast cancer awareness and the latest release in Melo’s “Rare Reserve” line.

 The all-pink colorway of the MB.01 silhouette features innovative PUMA tech like NITROFOAM™ and an embroidered pastel ribbon on the tongue, as a symbolic testament to the compassion and commitment for the research and awareness that surrounds Breast Cancer. As part of this MB.01 drop, PUMA will donate $20,000 to Susan G. Komen®. 

Retailing for $135, the PUMA MB.01 BCA is available now on PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, Champs Sports, Champs Sports Canada and Foot Locker Canada.