Major League Soccer: MLS has officially teamed with Marvel and adidas

Forget a triple threat just being about basketball moves. Turns out Major League Soccer, Marvel and adidas have all teamed up to deliver an insanely fire collection to the masses.

MLS x Marvel x adidas

Whether you’re a big soccer head or just love what footwear and Marvel have to offer, this limited edition rollout has you covered with epic characters and legit attire plus accessories.

Major League Soccer (MLS), adidas, and Marvel announced today that legendary Marvel Super Heroes will be featured on MLS merchandise as part of a three-part collaboration dropping today and throughout the summer on MLSstore.com.  

Through this collection, the three organizations will celebrate a period of tremendous momentum behind soccer in North America and provide new ways for both MLS and Marvel fans alike to engage with the sport and characters they love. The unique product offerings, mixed with creative design elements, position MLS and Marvel at the intersection of sports and fashion as they celebrate the cultural moment surrounding heroes on and off the field.  

“Major League Soccer and adidas’ Marvel collaboration captures the unique spirit, confident attitude, and diverse environment that embodies the sport of soccer,” said Rachel Hoagland, MLS SVP of Consumer Products. “The League continues to reimagine our product offerings so fans can celebrate the teams and players they love in new ways. This special collection is the latest evolution of the League’s commitment to spotlighting the creativity in our sport and connecting soccer with progressive fashion offerings.” 

The Super Hero-inspired apparel officially launches today with an Avengers-inspired bespoke warm-up jacket, pants, and official match ball that will be used during the MLS All-Star Game on July 19 at Audi Field in D.C. Continuing throughout the summer, Captain America-themed unisex warm-up tops will drop later in June, followed by Avengers-inspired tops in August as part of the League and Continental Tire’s efforts to raise awareness and funds during Kick Childhood Cancer Awareness month in September.

Unlocking a new era of sports fandom, MLS and Marvel’s legendary Super Heroes unite people of all backgrounds, and the collection showcases the League’s unique expression of the global game through fashion. These Marvel-inspired collections will be available at MLSstore.com, select MLS retail locations and onsite at League retail locations in the D.C. metro-area.

Fans in the Washington D.C. area can also find All-Star branded products including headwear, t-shirts, sweatshirts, and more on MLSstore.com, at various local retailers and D.C. United’s team store at Audi Field leading up to the MLS All-Star Game. MLS’ pop-up retail featuring All-Star branded product, including Marvel apparel, will be featured at major All-Star events including MLS All-Star Soccer Celebration presented by Coca-Cola Zero Sugar at The Wharf (760 Maine Ave. SW, Washington D.C. 20024) on Saturday, July 15 from 4:30 p.m. to 9:30 p.m. ET, and Sunday, July 16 from 3 p.m. to 7 p.m. ET.

Juneteenth is getting major props from Major League Soccer this weekend

With Juneteenth getting proper respect placed on its name last year with President Joe Biden making it a federal holiday, Major League Soccer is celebrating the historic annual day with a rollout of positive actions and events to make this year’s occasion an unforgettable one.

Major League Soccer’s taking over Juneteenth

The historic date - which commemorates the emancipation of enslaved African Americans in the United States - will see various programs in connection with MLS, its 28 clubs and the Black Players for Change come together to bring awareness to the contributions of Black game-changers.

When MLS’ 28 clubs take to the field this weekend (June 18-19), all players will be wearing jerseys featuring Juneteenth-inspired numbers designed by Judah, a Black queer artist from Childersburg, Alabama. Middleton, who now resides in Brooklyn, N.Y., created the numbers – a vibrant yellow, green, and red color palette, to represent the blood, soil and prosperity of Africa and its people. 

Presented in commemorative boxes, the game-worn jerseys will be available for fans to acquire via an online auction from June 20 – July 5. Proceeds from the auction will benefit organizations supporting and uplifting Black communities in the markets of MLS clubs. (A complete list of auction beneficiaries can be found below). Additional auction information, including how to place a bid, are now available at MLSauctions.com.

 There’s a heavy emphasis on both the jersey numbers and overall look of the fits players will don.

The jersey numbers and the limited-edition jersey packaging illustrate the history and importance of Juneteenth, and reinforce the notion of “Freedom To Be,” emphasizing everyone’s inherent freedom to be their true selves in every facet of life. Featured in the packaging is the powerful poem “Freedom,” one of the most seminal works by the legendary African American poet, novelist, and social activist Langston Hughes. Written in 1949, at a time when African Americans continued to face intense racism, disenfranchisement, and segregation, “Freedom” is unwavering in its call for freedom for African Americans. The inside of the packaging includes a space for MLS players to write a proclamation of what they are “Free To Be.”

MLS continues to support the efforts of Black Players for Change to use their voices and their platforms as players to make meaningful and sustainable change. The jersey packaging includes a timeline detailing BPC’s historic impact on MLS and culture since its inception, including their historic #MLSisBlack demonstration of solidarity when the league safely returned to action in the summer of 2020 early in the COVID-19 pandemic and their mini-pitch initiative.

With Juneteenth getting proper respect placed on its name last year with President Joe Biden making it a federal holiday, Major League Soccer is celebrating the historic annual day with a rollout of positive actions and events to make this year’s occasion an unforgettable one. pic.twitter.com/N5Cu9G26So

— Attack The Culture with integrity, bricks and... (@attackthecult) June 15, 2022

The full rundown of major celebrations

Major League Soccer has already announced a full line-up of events set to go down this coming weekend in celebration of Juneteenth.

·         Black National Anthem (“Lift Every Voice and Sing”) will be played at all 14 MLS matches this weekend. Adidas has also created Unity pre-match tops to celebrate diversity and unity. Fans will have an opportunity to purchase the Unity pre-match tops at MLSstore.com and at stadium retail locations.

·         The League will make a donation to 100 Black Men of America and the National Coalition of 100 Black Women – organizations the League partnered with in 2020 that are focused on promoting mentorship, leadership development, and gender equity in the areas of health, education and economic empowerment for Black men, women, boys and girls.

·         MLS clubs also will activate through various initiatives in their home markets to recognize Juneteenth. For example, Nashville SC is partnering with the National Museum of African American Music to curate music and entertainment, and will honor local African American leaders, military members, and community stakeholders through its Section 615, Hero of the Match and Military Salute Activations. Columbus SC are creating a commemorative Juneteenth mini-pitch, while FC Cincinnati are participating in the Juneteenth Cincinnati Festival, and Chicago Fire FC are supporting the South Shore Book Club’s Juneteenth Resource Fair. A complete list of league-wide Juneteenth commemoration plans for all clubs is available on MLSsoccer.com.

·         MLS, BPC, and Pitch Black – the League’s employee resource group for Black employees – have also joined forces on programs and initiatives to make meaningful change both inside and outside of MLS. Additional details will be available onMLSsoccer.com.

The commemoration and celebration of Juneteenth is the latest initiative in MLS’ efforts to drive positive social change and encourage racial reconciliation. In November 2021, MLS unveiled a series of updates and enhancements to its Diversity Hiring Policy for sporting positions with the clubs. The changes, created with a working group of club personnel, league executives, Black Players for Change and other current and former MLS players, were made to increase the policy’s efficacy, add a specific focus on the hiring of Black candidates and strengthen the policy’s enforcement mechanisms. In March 2022, MLS announced that it would leverage a historic $25 million loan from a syndicate of Black banks, marking the first time any sports league has participated in a major commercial transaction exclusively with Black banks. The partnership was facilitated by the nonprofit National Black Bank Foundation.