Li Rye: The New 1017 standout delivers with a hard-hitting 'Overkill' mixtape

Who says new music can only drop on Fridays? Turns out rap artist Li Rye is getting a jump on tomorrow with the delivery of a new Overkill mixtape for the masses to fully embrace.

Li Rye comes through with the ‘Overkill’ mixtape

It’s loaded with more than just a couple fire tunes. Rye delivers with nearly 10 audio anthems and even attaches a ‘Dat N***a’ visualizer.

Rising Mobile, AL rap star, Li Rye, returns with the release of his latest project Overkill. The mixtape is full of many fan-favorite tracks and arrives alongside the official visualizer for “Dat N***a.” The 9-track project serves as the follow-up to his debut album Li Rye vs. Li Reezy. Overkill comes on the heels of official visuals for the project tracks “Casualty (feat. EBK Jaaybo),” “Banned From Where,” “JB & Rod,” and “26L.” Whether it’s Rye’s aggressive flow, heartfelt lyrics, or confidence in his tone, he continues to solidify his place in the rap scene with over 92M+ US streams and 65M+ YouTube views thus far.

OVERKILL TRACKLIST

JB & Rod

26L

Dirty Cop

Walked In

Perfect Timing

Dat N***a

Stand on 10

Banned From Where

Casualty feat. EBK Jaaybo

Mac Critter: The New 1017 rap flexer puts luck on display in the 'Out' music video

Who says a fire music video can’t end up in the Attack The Culture ‘News’ section, right? Turns out The New 1017’s Mac Critter is proving he’s demanding of all the spotlight no matter the site area and completely shows out courtesy of the ‘Out’ music video.

Mac Critter comes through with the ‘Out’ music video

It’s much more than just an audio gem, of course. Critter gets the camera rolling and demands the spotlight courtesy of his newest contribution to The Culture.

In the visual, shot by JayVision, Critter reflects on being lucky to make it “Out.” The unveiling of the video drops shortly after the previously released visuals for singles “Binary Triggers” and “P.O.T.”

 The release of his newly unleashed videos comes off the heels of Critter’s two-disc project HIM 2 serves as the follow to his debut mixtape, HIM. The project features 16 tracks on disc one and eight previously released tracks on disc two. HIM 2 delivers appearances from The New 1017 head honcho Gucci Mane, and fellow rappers YTB Fatt, Sett, Young Scooter, BigWalkDog and Lil Double 0.

At the end of 2022, Mac Critter signed to The New 1017 label. A few months later, the Memphis native’s talents were recognized by his peers and industry tastemakers alike. Dropping music consistently from the start, his music immediately gained support and was shared on Instagram by now-fellow-labelmate, Sett, and was instantly put on Gucci Mane’s radar. “Wop saw it and was like, ‘Damn’,” smiles Mac Critter. “I had never met him before then, but he was a big influence on my life. We were always listening to Wop. When he reached out to me, he felt where I was coming from. God blessed me with this opportunity now. I’ve been putting in work. I’m in a bigger position; I want to put my family in a position to be straight forever.” 

Thus far, Critter has garnered 47M+ US Streams and 21M+ YouTube views and counting. Mac Critter is solidifying his place on the Memphis rap scene as hits like “Mixed Emotions,” “Switches Dump” and “Burst,"  continue to grow. “Burst” has now accumulated 760k+ US streams to date and 343k+ YouTube views.

 Be on the lookout for new music as he solidifies himself in the Memphis rap scene!

FTO Sett: The New 1017 hitmaker comes through with Lil Baby on 'CBFW'

You know you’re glowing up when your singles go hard solo and you can secure rap heavyweights like Atlanta’s own Lil Baby for a fire tune in the form of the ‘CBFW’ anthem. The New 1017’s FTO Sett does way more than deliver on their newest audio gem.

FTO Sett and Lil Baby team up for ‘CBFW’

It’s way bigger than just a fire repeat-worthy tune, of course. Sett sets the standard on the visual side to courtesy of the ‘CBFW’ music video.

Memphis rising star, FTO Sett, kicked off 2024 in a major way with the release of “CBFW” featuring rap giant, Lil Baby via The New 1017/Atlantic Records. The iconic collaboration is accompanied by an official companion visual. “CBFW” also serves as the follow-up to FTO Sett’s 2-disc debut mixtape Life Of A Slimecrook which features Key Glock, NLE Choppa, Rob49, NoCap, Co3, Action Pac, Gucci Mane, Finesse2tymes, and label mates Mac Critter and KATO2X. The single arrives on the heels of FTO Sett’s Preme Magazine cover shoot and his interview with XXL’s The Break.

Life Of A SlimeCrook symbolized how FTO Sett is a 'smooth criminal' in his music. Signed to The New 1017 label at the end of 2022, it was only a few months later when FTO Sett's talents were recognized by his peers and industry tastemakers. “2 For 1” was the final standalone single prior to the release of his debut mixtape and comes on the heels of his breakout Memphis anthems, “Piss Sett Off” (7.8M streams to date, #1 on Spotify Local Pulse Memphis chart, #52 on Spotify Top Songs Memphis, #1 Shazam in Memphis) and “Snap” (highest weekly streaming number to date, #1 on Spotify Memphis Local Pulse Chart). The anthem went on to be featured on rap legend Jay-Z’s “Couple Songs of ‘23” end-of-the-year playlist.

BiC Fizzle: Why wait until a new music Friday when 'Chosen 1K' is ready for streaming?

Need new music? Say less. The New 1017’s BiC Fizzle is coming through locked and loaded with fire audio content in the form of a much-needed new Chosen 1K mixtape.

BiC Fizzle has your new music goals secured with the new ‘Chosen 1K’ project

Loaded with guest features including spots from Big Scarr and Sett to delivering nearly 20 tunes all on one project, it’s clearly must-hear ahead of T.G.I.F.

Arkansas hip-hop artist BiC Fizzle has unveiled his eagerly anticipated second mixtape, Chosen 1K. The mixtape, released via Gucci Mane’s The New 1017/Atlantic Records, is also accompanied by an official visual for the track “Ndrangheta” featuring labelmate, Sett. The 17-track mixtape includes the previously released singles “Voices,” “Soulja Talk,” “Clarity,” “Knowing” feat. BigWalkDog, and “Cruise Control.” Chosen 1K also includes features from BigWalkDog, Sett, Big Scarr, and PME JayBee.

During his childhood, music offered an escape from a rough and often violent neighborhood with “the top murder rate in the area,” as he puts it. As the youngest of three kids, he listened to old school classics with his mother in the car and often fell asleep to the likes of Al Green and Adele in addition to studying JAY-Z, YoungBoy NBA, and Kendrick Lamar. Simultaneously, he admired Tom Brady, Patrick Mahomes, and Peyton Manning. Supporting the family, mom worked at a daycare and dad held down a factory job. At the age of eleven, Fizzle cut his first rap in the closet. In between football and school, he recorded music on his phone and posted it to Soundcloud. At the top of 2021, he joined forces with Cootie for “Slidin” and scored numbers online, maintaining his momentum with “Bandit” shortly after.

During practice one day, Cootie pulled up to the field with an urgent phone call for Fizzle. “I’m in the middle of doing bear crawls, and Cootie’s like, ‘Yo, I’ve got Guwop on the phone. He needs to talk to you’,” he recalls. “Gucci told me he wanted to sign me and was going to fly me out to Miami. I couldn’t believe it.” Joining a new team, he linked up with Gucci Mane and Cootie on “TrapMania.” Powered by BiC Fizzle’s incisive flows and a chantable chorus, it quickly surpassed 1 million total streams followed by “On God” [feat. Gucci Mane & Cootie]. However, these records only paved the way for more to come as he continued to sharpen his flow.

“When you hear this music, I hope you love it,” he leaves off. “I work hard everyday in the studio, and I love it. I’m going to have any kind of vibe you want—from hard vibes to chill vibes. I’m just not going to stop.”

With his debut mixtape CLARK STREET BABY released at the top of this year, BiC Fizzle stands primed for many more victories. CLARK STREET BABY – which showed Fizzle’s hometown pride by taking its title from a street in his native Blytheville, AR. Highlights included such bangers as “Check (Feat. Big Yavo),” along with the energetic single “Where U From,” featuring a sample from Kriss Kross’ iconic 1992 hit, “Jump.” At 19, BiC Fizzle has quickly accumulated over147M worldwide streams and more than 42M YouTube views with such hits as “Servin,” “TrapMania (Feat. Gucci Mane & Cootie),” and “On God (Feat. Gucci Mane & Cootie),” all of which are joined by official visuals now boasting a combined13.5M views via YouTube. “Turnt Sh*t” further highlights Fizzle’s captivating flow and was showcased by Pitchfork as a “must-hear” rap song.

Mac Critter: The New 1017's own comes through with the new 'Him 2' mixtape

Tired of what’s on your playlist? Need a little Southern twist to what you’ve listened to? Look no further than what The New 1017’s Mac Critter has to offer coming courtesy of the newly released Him 2 mixtape.

Mac Critter’s new ‘Him 2’ is ready for your streaming goals

Loaded with anthems and guest features from Young Scotter and Gucci Mane, it’s non-stop hard-hitting songs with nearly 20 songs on the project.

oday, one of The New 1017’s latest signees and one of Memphis’ latest standouts, Mac Critter, has released his newest project, HIM 2. The two-disc project serves as the follow to his debut mixtape, HIM, which symbolizes Mac Critter is ‘HIM – the one and only’ in his music. HIM 2 arrives alongside an official visual for “Blur My Vision” featuring BigWalkDog and is available for streaming now. T

he project features 16 tracks on disc one and eight previously released tracks on disc two. HIM 2 also includes appearances from Gucci Mane, YTB Fatt, Sett Young Scooter, BigWalkDog, and Lil Double 0.

Signed to The New 1017 label at the end of 2022, it was only a few months later when Critter’s talents were recognized by his peers and industry tastemakers. Dropping music consistently from the start, his music was shared on Instagram by now fellow labelmate, Sett, and was instantly put on Gucci Mane’s radar. “Wop saw it and was like,‘Damn’,” smiles Mac Critter. “I had never met him before then, but he was a big influence on my life. We were always listening to Wop. When he reached out to me, he felt where I was coming from. God blessed me with this opportunity now. I’ve been putting in work. I’m in a bigger position; I want to put my family in a position to be straight forever.”

Mac Critter is solidifying his place on the Memphis rap scene as hits like “Burst" continue to grow. “Burst” has now accumulated 760k+ US streams to date and 343k+ YouTube views. Stay tuned for more music to come from the rap phenom.