Urban Outfitters: An all-out college town pop up tour called 'UO Live' with Quavo goes down next week

I have to admit - there are rarely enough stores worthy enough of shopping at in-person rather than online but Spencers and Urban Outfitters are at the top of my list of go-to spots to check out. So it’s beyond epic seeing Urban Outfitters has launched an all-out college town pop up tour called ‘UO Live’ with Migos’ Quavo leading the way.

Quavo and Urban Outfitters’ ‘UO Live’ goes down next week

It’s all types of epic and awesomeness bundled into one. A fire multi-city run starting up on August 13? Tough.

Urban Outfitters is revolutionizing the back-to-campus season with ‘UO LIVE’ - an immersive traveling series of 5 in-store experiences featuring Gen Z-favorite artists and creators. This initiative aims to give students a one-of-a-kind, can’t-miss experience designed to foster community and connection for an exciting school year ahead. UO LIVE will electrify top college towns, including Athens, GA; Georgetown, DC; Tucson, AZ and others—with in-store showcases featuring performances by top artists like Quavo, Towa Bird, and more.

Alongside UO LIVE, the brand will launch UO College Shops: 20 specialty campus-adjacent shop-in-shops packed with the season’s must-have college staples. These shops will feature multifunctional pieces, eclectic style, and an expansive range of offerings from UO home, accessories, and exclusive brand collabs with Birkenstock, BAGGU, Owala, Champion and more!