Triple B: The legend buys and analyzes some clone fragrances from TEMU
If you’ve ever watched a single Big Beard Business a.k.a. Triple B video, then you already know it’s all about embracing the power of fragrances. His knack for giving you the ins and outs of colognes? Game-changing. So watching B dish on clone products courtesy of TEMU? Must-see.
Saweetie: The dance moves with family is a post-birthday flex I'm here for
With her birthday a few hours removed, why not keep turning up for rap diva Saweetie? How about taking those born day vibes going strong with her sisters showing off some dance moves? Say less.
Eminem, Big Sean & BabyTron: The Detroit trio come through strong with their 'Tobey' anthem
Detroit flexing going down these days? You better believe it. It’s three generations of Michigan fire going down with Eminem, Big Sean and BabyTron coming through on their ‘Tobey’ single.
FERG: The Harlem hitmaker delivers audio flames with 'FERG STRONG'
Who wants to wait until Independence Day for those audio fireworks? How about turning up hours ahead of the celebration with help courtesy of Harlem’s FERG with the ‘FERG STRONG’ anthem? Say less.
Drake: The 6 God is making sure to publicly give Rick Ross' ex Tia Kemp her flowers
I honestly have put an emphasis on scaling back with the super gossipy stories around Attack The Culture but some things will always slip through the cracks. How about buzz between rap heavyweight Drake and his publicized rival Rick Ross’ ex-girlfriend Tia Kemp teasing a low-key bond? Oh yes.
Coi Leray: The hip-hop diva is proving it's really deeper than rap with Camp Courage
You already know from around these parts I thirst on an hourly basis when it comes to rap vixen Coi Leray. But my goodness if you can’t put those vixen vibes on pause for a moment to applaud her launch of the non-profit organization Camp Courage to help level up inner city up-and-comers.
Marlon Wayans: The comedian keeps it 100 after Rick Ross' attack in Canada
Hollywood star Marlon Wayans is speaking out. The hip-hop fan has stepped up to speak out following footage going viral this week showing rap heavyweight Rick Ross getting attacked in Canada after taunting the country’s icon Drake with Drizzy rival Kendrick Lamar’s ‘Not Like Us’ song playing at a concert.
Coi Leray: The jaw-dropping baddie had the time of her life at the New York City Pride Parade
With July officially here, what better way to cap off the Pride Month goals than seeing rap vixen Coi Leray turning up in the Big Apple from the Pride Day Parade? Say less.
Rican Da Menace: The Maryland rap diva giving relationship advice in 2075 is eye-watering funny
Most times something like this would end up in either VIDEO OF THE DAY or simply the VIDEOS sections but when you know how much love I have for rap diva Rican Da Menace? You should be shocked this isn’t BREAKING NEWS - it’s all about her comedy and joking about those commitment goals in 2075.
Fat Joe: Joey Crack reminds The Culture it's still Terror Era in 2024
The years might keep going by but the Terror Squad flag is still soaring strong in the air. So it’s no surprise rap veteran Fat Joe is standing up and sending reminders of his longevity at the head of the TS table.
Sexyy Red & Chief Keef: The 'Bow Bow Bow (F My Baby Dad)' is your entire weekend flex
There’s only loving - never hating - on Sexyy Red these days. Wiping clean the competition and showing out by herself? I’m here for it. So the rap diva teaming with Chief Keef on their ‘Bow Bow Bow (F My Baby Dad)’ anthem and music video? My goodness.
4Batz: The 'act v: there goes another vase' music video is the ups and downs of relationship goals
At this point, it’s safe to say crooner 4Batz is on the steady glow. The music keeps hitting and when you have an anthem like ‘act v: there goes another vase’ it’s clear he’s letting more than emotions loose.
Lil Durk: The Chicago rap heavyweight completely serves up motivation in the 'Went Hollywood For A Year' music video
It’s one thing to put out a fire tune but when you’re on the level of Lil Durk and putting motivation and inspiration into the mix, too? Super epic. So it’s no surprise it’s all eyes on Durkio courtesy of the new ‘Went Hollywood For A Year’ music video.
Westside Gunn: The Griselda boss' close-knit wrestling bond is beyond epic
It’s one thing to appear at wrestling events and it’s a whole other thing to do what rap heavyweight Westside Gunn is doing. After ample teasing of wrestling-related flexing going down, he’s showing out and teasing everything from fresh gear to major wrestler collaborations going down.
Lil Yachty: The wait's over for Lil Boat and James Blake's new 'Bad Cameo' album
Forget just doing a song or two. For Lil Yachty? It’s all about a full-fledged studio project like his and crooner James Blake’s new Bad Cameo release.
Birdman: Baby reminds the world it's him and Lil Wayne forever-ever
Cash Money Records for life? You better believe it. The head boss Birdman a.k.a. Baby stepping up to show the world he’s as close to his protégé Lil Wayne as ever is all types of hip-hop Culture.
Benny the Butcher: The streets will get supplied when O.T. The Real and Fuego Base's 'Moving Base OT' drops Friday
Need some music recommendations? Turns out rap heavyweight Benny the Butcher is making life easier when it comes to choosing tunes by letting The Culture know a much-needed O.T. The Real and Fuego Base Moving Base OT studio album is officially on deck.
Rican Da Menace: The wait's over for a hard-hitting '4 Everybody' anthem
There’s no slowing down what Maryland rap artist Rican Da Menace is serving up these days. Fresh from delivering new life into the world, she’s back-back on her music grind courtesy of the ‘4 Everybody’ single.
Tempest: The R&B crooner is 100 percent feeling the 'Cha Cha Freestyle' love
It’s no secret, there’s ample love for singer Tempest around these parts. So when she’s throwing down and delivering audio gems like ‘Cha Cha Freestyle’? I’m here for it. So geeking out over the accolades over the new tune? Tap in.
YG: The West Coast rap heavyweight's 'Just Re'd Up 2' album drops this August
Could you use more YG in your life? Look no further than what the rap heavyweight is putting together courtesy of a much-needed Just Re’d Up 3 project slated for a summer drop.