Fandango & IMAX: It's way more than friendship goals for the next few years
What’s better than seeing a pair of your best friends getting married? How about seeing a similar awesomeness going down between two brands which are freaking perfect for one another in Fandango and IMAX? New multi-year digital ticketing partnership goals, anyone? You bet.
The awesomeness of IMAX going all-in with Fandango for another set of years? Long live big screen fun and easy ticket-grabbing luxury. It’s all in the details.
Fandango, the U.S.’s leading online movie ticketing service, and IMAX Corporation (NYSE: IMAX) today announced a new multi-year agreement for Fandango to continue to serve as the exclusive ticketing partner for IMAX digital platforms in the United States. Under the agreement, Fandango and IMAX will collaborate on ticketing products and features across IMAX.com, the IMAX app, and Fandango platforms to enhance the user experience and ease of discovery for moviegoers seeking The IMAX Experience®. Both IMAX.com and the IMAX app relaunched in 2023.
The new agreement will provide users with faster mobile ticketing, higher film title sorting functionality, reserved seating, social ticketing, mobile payment technologies, and new tools that provide ticket buyers with innovative, one-of-a-kind ticket purchasing experiences.
"We are thrilled to expand our relationship with IMAX, allowing Fandango to enhance the moviegoing experience for millions of our customers across the nation,” said Jerramy Hainline, EVP, Fandango. “This renewed agreement reinforces our dedication to providing the best theatrical experiences and bringing the magical world of cinema closer to the hearts of movie lovers.”
“Moviegoers nationwide continue to show a growing preference for IMAX, with the Company delivering its best year ever at the Domestic box office in 2023,” said Mark Welton, Global President of IMAX Theatres. “Through this partnership with Fandango, we will continue to explore new, innovative ways for our fans to access IMAX and ensure that IMAX is the most premium, advanced way to experience cinema from the time you buy your ticket.”
2023 was the highest grossing year ever for IMAX at the North American box office, and the company delivered over $1 billion at the global box office for only the third time in its history. Over one million Fandango customers purchased IMAX tickets in 2023with the ticketing service selling more than 30% of the IMAX domestic gross box office for “Oppenheimer” during opening weekend, and over 25% for the film’s full theatrical run. “Oppenheimer” is nominated for 13 Academy Awards and is currently running in over 350 IMAX locations across the United States.
About Fandango
Fandango digital network provides unrivaled, instant access to all things movies and TV, enhancing fan enjoyment across the entire entertainment journey. The portfolio serves more than 50 million unique visitors per month and includes leading online movie ticketer, Fandango, which tickets for 31,000 U.S. movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Vudu, the on-demand streaming service offering the industry’s best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX systems to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2023, there were 1,731 IMAX systems (1,651 commercial multiplexes, 12 commercial destinations, 68 institutional) operating in 87 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code “1970.”
IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D Experience®, IMAX DMR®, DMR®, Filmed For IMAX™, IMAX LIVE™, IMAX Enhanced™, IMAX nXos®, and Films to the Fullest®, are trademarks and trade names of IMAX Corporation or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. For more information, visit www.imax.com. You may also connect with IMAX on Instagram (www.instagram.com/imax), Facebook (www.facebook.com/imax), X (www.twitter.com/imax), YouTube (www.youtube.com/imaxmovies), TikTok (.tiktok.com/@imax) and LinkedIn (www.linkedin.com/imax).
