LaMelo Ball: Foot Locker and PUMA link up to deliver a fire Charlotte basketball court
Could you use a few more reasons to rock with Foot Locker and PUMA in 2024? Look at how the powerhouses are holding down NBA superstar LaMelo Ball at the start of the new year with a refurbished basketball court in Charlotte, North Carolina.
It’s all in the design and the court is so epic-looking you don’t know whether to ball on it or pose with it. Peep the details.
Following his starring role in Foot Locker’s The Heart of Sneakers holiday campaign in 2023, LaMelo Ball has partnered with the global retailer and PUMA to unveil a new, state of the art refurbished basketball court in Charlotte.
The new court was unveiled for the first time on Saturday at the George E. Simmons YMCA in Charlotte, North Carolina. Designed with Melo’s logo and his bold and colorful “Not From Here” aesthetic, the new court mirrors his MB signature basketball sneaker franchise with PUMA.
Celebrations throughout the day to mark the grand unveil included a skills & drills challenge, dunk exhibition, pick-up games, DJ set, and more. The space also featured various Fan Zones, inclusive of custom branded trading card photo booth, pop-a-shot basketball game, Foot Locker FLX sign up stations, and other engaging basketball activities. Notable dunker, Jordan Southerland hosted the event, including putting on a slam dunk exhibition for the young attendees.
The court unveil is one of many continued investments Foot Locker is making in basketball. In December, Foot Locker announced a new multi-year partnership with the NBA, making the global retailer an official marketing partner in the U.S. Foot Locker also unveiled its Heart of Sneakers platform and corresponding holiday campaign that featured NBA stars LaMelo Ball, Anthony Edwards, Steph Curry, and Kevin Durant.
