LaMelo Ball: Foot Locker and PUMA link up to deliver a fire Charlotte basketball court

Could you use a few more reasons to rock with Foot Locker and PUMA in 2024? Look at how the powerhouses are holding down NBA superstar LaMelo Ball at the start of the new year with a refurbished basketball court in Charlotte, North Carolina.

It’s all in the design and the court is so epic-looking you don’t know whether to ball on it or pose with it. Peep the details.

Following his starring role in Foot Locker’s The Heart of Sneakers holiday campaign in 2023, LaMelo Ball has partnered with the global retailer and PUMA to unveil a new, state of the art refurbished basketball court in Charlotte.

The new court was unveiled for the first time on Saturday at the George E. Simmons YMCA in Charlotte, North Carolina. Designed with Melo’s logo and his bold and colorful “Not From Here” aesthetic, the new court mirrors his MB signature basketball sneaker franchise with PUMA.

Celebrations throughout the day to mark the grand unveil included a skills & drills challenge, dunk exhibition, pick-up games, DJ set, and more. The space also featured various Fan Zones, inclusive of custom branded trading card photo booth, pop-a-shot basketball game, Foot Locker FLX sign up stations, and other engaging basketball activities. Notable dunker, Jordan Southerland hosted the event, including putting on a slam dunk exhibition for the young attendees.

The court unveil is one of many continued investments Foot Locker is making in basketball. In December, Foot Locker announced a new multi-year partnership with the NBA, making the global retailer an official marketing partner in the U.S. Foot Locker also unveiled its Heart of Sneakers platform and corresponding holiday campaign that featured NBA stars LaMelo Ball, Anthony Edwards, Steph Curry, and Kevin Durant.

Little Brother: The classic duo come through with 'Wish Me Well' and 'Glory Glory'

Oh my motherfucking god. If you were around me during a non-stop life grind in the summer of 2005 through pretty much Tuesday, September 19… 2023, you know I have loved everything Little Brother have put out to the world. So seeing the duo of Phonte and Rapper Big Pooh back-back with fire tunes? I’m geeking and tweaking.

The new ‘Wish Me Well’ and ‘Glory Glory’ are signature LB. The massive two-pack you didn’t realize you needed. Tap in.

On Monday (9/18/2023), the seminal Rap duo Little Brother announced new music on social media. At midnight (9/19/2023), LB co-founders Phonte and Rapper Big Pooh returned with two new singles, "Wish Me Well" and "Glory Glory". Produced by Pumah and Grammy-winning producer Conductor Williams, respectively, the new two-piece serves as the duo's first new music release since their 2019 surprise comeback May The Lord Watch. 

“We wanted to bless our fans with new music to show them we’re not leaning on nostalgia. After 20 years in the game, we’re still hungry and actively working to improve our craft.” - Phonte

“We hear and see the requests for new music. We felt it was time. Time to show our minds are still sharp and we’re only getting sharper.” - Rapper Big Pooh

"Wish Me Well" ane "Glory Glory" are available on all major digital streaming platforms and stores. Stream/purchase them here.

All year-long, Little Brother has been celebrating the 20th anniversary of their debut album 'The Listening', starting with a four-city tour in March. On October 7, the year-long celebration will be brought back to its roots with "Made In Durham: A Little Brother Block Party". Hosted by comedian Sam Jay, the event will be headlined by Little Brother, with supporting performances by Big KRIT, The Cool Kids, and Zo! & Tall Black Guy. DJs Hourglass and Wally Sparks will be on the ones and twos. The festivities kick off at Noon, and the performances will begin at 3PM. The event will take place at 310 East Main St, Durham, North Carolina 27701.