PUMA: The iconic Palermo has your multi-colors flex on full display

It’s way bigger than black and white and even navy blue and white these days. How about PUMA coming through with its iconic Palermo sneaker dropping through with new fire colorways slated to make you stand out even more during these hot summer days.

From Alpine Snow-Desert Dust-Gum to Cool Cucumber-Frosted Dew kicks, it’s all in the footwear glow-up. Tap in.

Straight from PUMA’s archives, the Palermo is a classic terrace shoe that has a signature T-toe construction, plus extra-bold color blocking and plush materials. The Palermo’s design builds on PUMA’s strong heritage within soccer, while appealing to today’s sneakerheads and fashion mavens. Worn by some of your favorite celebrities like EmRata and Dua Lipa, the Palermo has quickly become the go-to “It” sneakers. With new classic and bold colorways to choose from, the Palermo Vintage and Palermo Leather naturally stand out amongst the crowd while seamlessly fitting into your wardrobe, as soccer-inspired looks continue to trend.

Now available in six vibrant new colorways – Alpine Snow-Desert Dust-Gum, PUMA White-Blue Horizon-Gum, Hyperlink Blue-Frosted Ivory, Jade Frost-Frosted Ivory-Gum, Prairie Tan-Flaxen-PUMA Gold, and Cool Cucumber-Frosted Dew-PUMA – ready to be worn this season and beyond.

 Retailing for $90, new colorways of the Palermo Vintage and Palermo Leather are now currently available on PUMA.com, PUMA flagship stores, and select PUMA retailers.