PUMA: The iconic Palermo has your multi-colors flex on full display

It’s way bigger than black and white and even navy blue and white these days. How about PUMA coming through with its iconic Palermo sneaker dropping through with new fire colorways slated to make you stand out even more during these hot summer days.

From Alpine Snow-Desert Dust-Gum to Cool Cucumber-Frosted Dew kicks, it’s all in the footwear glow-up. Tap in.

Straight from PUMA’s archives, the Palermo is a classic terrace shoe that has a signature T-toe construction, plus extra-bold color blocking and plush materials. The Palermo’s design builds on PUMA’s strong heritage within soccer, while appealing to today’s sneakerheads and fashion mavens. Worn by some of your favorite celebrities like EmRata and Dua Lipa, the Palermo has quickly become the go-to “It” sneakers. With new classic and bold colorways to choose from, the Palermo Vintage and Palermo Leather naturally stand out amongst the crowd while seamlessly fitting into your wardrobe, as soccer-inspired looks continue to trend.

Now available in six vibrant new colorways – Alpine Snow-Desert Dust-Gum, PUMA White-Blue Horizon-Gum, Hyperlink Blue-Frosted Ivory, Jade Frost-Frosted Ivory-Gum, Prairie Tan-Flaxen-PUMA Gold, and Cool Cucumber-Frosted Dew-PUMA – ready to be worn this season and beyond.

 Retailing for $90, new colorways of the Palermo Vintage and Palermo Leather are now currently available on PUMA.com, PUMA flagship stores, and select PUMA retailers.

PUMA: The Easy Rider signature kicks are back-back for '24 flexing

What better way to lace up in 2024 than with a signature throwback sneaker with a modern glow? Look no further than what’s brewing this week with PUMA’s Easy Rider making a major return to the spotlight.

It’s all in details and snapshots of course. Peep the info and swipe away.

Introduced almost a half-century ago in 1977, the Easy Rider now makes a wider return for 2024. A game-changing design that revolutionized the jogging craze of the 1970s, the Easy Rider was later adopted by football casuals, becoming a staple of terrace culture.

One of the first outdoor-specific soles in the sports footwear market, the Easy Rider’s federbein (shock absorption) outsole is built with conical-shaped studs that dampen impact. Part of the shoe’s design DNA, this studded sole unit is the Easy Rider’s most visually distinct feature. The new Easy Rider’s wedge-shaped profile, heel counter, and superlight padded nylon upper pay homage to the original.

The comeback of the retro runner establishes a generational link through design, which is reflected in Easy Rider’s latest campaign that commemorates the importance of family ties.

Previously, PUMA unveiled two premium, limited-edition colorways of the Easy Rider. Now, the silhouette returns in two new classic, ‘70s-inspired color schemes, in full-size runs for the whole family.

The PUMA Easy Rider is available in a variety of colorways starting March 28, 2024, from PUMA.com, the PUMA mobile app, the PUMA NYC flagship store, and select PUMA retailers.

Editor Notes

As jogging started picking up pace, eventually becoming a global phenomenon, PUMA introduced the Easy Rider. The athletic silhouette came with one of the first outdoor-specific soles in the sports footwear market and was developed by Armin Dassler, son of PUMA founder Rudolf Dassler. When it officially hit shelves in 1979, the Easy Rider was rolled out in Germany and across Europe. Later, PUMA took the jogging design and introduced an updated version of the Easy Rider for the American market.

PUMA Hoops: LaMelo Ball's MB.03 Blue Hive sneakers get unlaced in 24 hours

Ready to Ball like LaMelo? Turns out you might need to do a few suicide drills and work on your handles but if you want to at least glow like him, how about securing a pair of his new MB.03 Blue Hive sneakers from PUMA Hoops?

It’s all in the glow-up and these are looking super tough. Peep the details and count the hours and minutes until February 23.

Dive into the electrifying world of global sports brand PUMA and LaMelo Ball's latest drop, the MB.03 Blue Hive. Inspired by the city of Charlotte and the Hornet’s fans vibrant energy, this signature collection blends electric blue with teal and black accents, showcasing a futuristic silhouette.

Elevate your game with PUMA Hoops tech, featuring a responsive NITROFOAM™ midsole, engineered nonslip rubber traction and breathable monomesh upper. Beyond footwear, the collection boasts a stylish array of apparel including a jacket, pants, shorts, and tee variations.

Unleash your style on and off the court with the MB.03 Blue Hive, launching on February 23rd, 2024, ranging from $40 to $125 at PUMA.com, the PUMA app, the NYC Flagship store, and Foot Locker, Kids Foot Locker. Stand out from the swarm in this extraordinary fusion of fashion and performance.

PUMA 

PUMA is one of the world’s leading sports brands, designing, developing, selling, and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide and is headquartered in Herzogenaurach/Germany. 

PUMA Hoops: The MB.03 Chinese New Year sneakers have arrived

Ready to lace up and pay homage at the same time? Look no further than how PUMA Hoops is coming through these days courtesy of the MB.03 Chinese New Year sneakers.

They’re fresh, come at a reasonable price and are eye-catching. Lock in Friday, January 12 and check out more details along with an up-close look at the kicks below.

Today, PUMA Hoops revealed the first MB.03 colorway of 2024 – the MB.03 Chinese New Year.

In celebration of the Lunar New Year, the latest signature shoe from LaMelo Ball is a bold, metallic gold colorway featuring elegant design elements that pay tribute to the Lunar Calendar and the Year of the Dragon. The Chinese New Year edition of the MB.03 is packed with PUMA Hoops innovations like NITROFOAM™ for explosive movements that will take your game (and your style) to the next level.

Retailing for $125, the MB.03 Chinese New Year will be available exclusively on Friday, January 12 at PUMA.com, the PUMA mobile app and the PUMA NYC Flagship Store, as well as Foot Locker, Champs Sports, Foot Locker Canada and Champs Sports Canada.

PUMA Hoops: The new All-Pro NITRO kicks are officially up for grabs

Want to lace up with freshness? Look no further than how PUMA Hoops is stepping up these days with the new All-Pro Nitro sneakers. Pure flames and the perfect time of year to flex on ‘em as the vacation goals wind up and you prepare to have everyone peeping your post-summer kicks game at school and work.

The details are pretty fresh but it’s really all about looking at these works of arts. Scroll at your leisure.

PUMA Hoops is releasing its latest basketball silhouette, the All-Pro NITRO. Available in a Lime Squeeze colorway, the All-Pro NITRO is a direct descendant of the original Clyde All Pro NITRO, which was released in 2021.

The All-Pro NITRO is the first PUMA Hoops shoe to feature NITRO™ SQD foam: a soft inner layer of NITRO™ foam for cushioning combined with a firm outer layer of NITRO™ foam for multi-directional movements. The silhouette also includes a specially engineered knit upper made with multi-zoned materials for targeted support, a supportive but breathable fit as well as cord lock-down lacing system in the forefoot for lateral stability which extends down through the shoe.

 Meant for explosive energy on the court, the All-Pro NITRO retails for $130, and will be available starting on August 1st at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker and Champs Sports. 

LaMelo Ball: The PUMA MB.02 Be You kicks are 100 percent summertime-fine

Let’s keep it 100 - when your basketball sneakers are as fresh as Charlotte Hornets superstar LaMelo Ball’s MB.02 Be You, it’s hard to put them on the court when they scream summertime must-see footwear. The patterns hit extra hard and are super fire from every angle.

Going for just under $200 and arriving Friday, June 9 - these are definitely worth adding to the collection.

As part of LaMelo Ball’s Rare Reserve line with PUMA, the MB.02 Be You will now available to own. Combining elements from each MB.02 drop, the Be You colorway is back in another striking combination of vibrant colors and patterns. A different multicolor treatment adorns each side of the left and right shoe, so every angle is something new. As always, these kicks are loaded with PUMA Hoops tech including NITRO™ foam.

Retailing for $175, the MB.02 Be You is available starting Friday, June 9 at 10 AM at ET on PUMA.com, Foot Locker, Champs Sports, Foot Locker Canada and Champs Sports Canada.