Rio Rainz: The 'BAD!' music video is the official summertime soundtrack for Thursday

I’m feeling the vibe from what rap crooner Rio Rainz is serving up these days - notably coming courtesy of the ‘BAD!’ single and music video. The song goes hard but how about embracing sizzling vibes from the cinematic presentation?

It’s all eyes on Rio and he’s fully enjoying it. Happy Thursday!

East London singer-rapper Rio Rainz marks his return with his first release of the year, "BAD!". Produced by Oscar Moos, “BAD!” is a playful, bouncy track that sees Rio expressing his feelings for a special someone who has captured his attention. The accompanying video, directed by RAD Films (Matilda Mann/Joy Crookes), captures Rio’s old soul with the clever piano lounge intro and outro. Soft summery tones flow throughout, and Rio's larger-than-life aura shines as he glides through the streets of London in a vibrant vintage car.

When speaking on the single, Rio states, “‘BAD!’ has a high-energy feel that makes you want to move and feel a bit vain. It’s not just about being bad. It’s about embracing your mischievous side and breaking away from conventions and expectations. It encourages you to take risks and celebrate your individuality without worrying about judgement.” At the end of 2023, Rio released his third EP, "Cobwebs in My Room," a six-track project that showcased his unique fusion of alt-R&B and rap, solidifying his place in the burgeoning UK DIY scene. This release was followed by a standout, sold-out debut showcase at The Lower Third, further establishing his presence in the music industry.