At this point, you definitely know how I feel about what Cam’ron and Ma$e are contributing to the culture with their signature, must-watch ‘It Is What It Is’ weekly content. But my goodness - I have yet to watch a sleeper episode - they all slap and this latest one? Definitely Video of the Day worthy.
It’s hard to believe nearly 20 years have gone by since Hustle & Flow changed the culture for the better and really put Memphis hip-hop on the map but in 2023, rap heavyweight Moneybagg Yo is still going strong and proving the film deserves its props courtesy of his new ‘Where Ya Bih @’ music video.
Who says Sin City is only about the casino life? Turns out there’s everything from ATV flexing to nightclub partying going down especially if you’re alongside Philadelphia rap star Meek Mill and his Dreamchasers.
There’s something about Nicki Minaj. Of course the culture is still embracing her and Sexyy Red’s ‘Pound Town 2’ anthem but seeing them having a moment with the fans? Too priceless.
It’s Tuesday but turning up goals like it’s a Friday? You bet. Texas’ That Mexican OT teams up with Paul Wall and Drodi for their hard-hitting ‘Johnny Dang’ single but it’s the music video demanding all of the attention.
It’s Memorial Day but all the attention remains on hip-hop star Ice Spice linking up with country pop star Taylor Swift at MetLife Stadium these past few days. Rap culture meeting country vibes? Why not.
Holy. Smokes. I really don't venture too much outside of the hip-hop realm when it comes to shining light on the Video of the Day section but this new gameplay for the upcoming Spider-Man 2? Holy. Freaking. Smokes.
The term ‘must-see’ doesn’t apply to many things but what Cam’ron and Ma$e are serving up these days? There’s no slowing down this must-see content and it’s premiering more and more frequently - can someone please give them a network deal already?
Great content is always going to win - always. So of course seeing the latest episode of rap heavyweights Cam’ron and Ma$e chopping it up with Treasure ‘Stat Baby’ Wilson about all things NBA playoffs? Way too priceless.
Don't you love giveaways and screenings? If you’re in Atlanta, today is your lucky day to secure a pair of passes to go see the upcoming The Boogeyman movie courtesy of Attack The Culture and 20th Century Studios, of course - Tuesday, May 23.
Working out never wears out for Method Man. The hip-hop veteran reminds the world he puts in work, work, workout goals on the regular.
The trend of sports shows is nothing new in 2023 but what Cam’ron and Ma$e are putting together on a regular basis? Classic.
New York rapper Cam’ron stays with the jokes - always. So of course seeing him joke about diehard New York Knicks fan Spike Lee being bad luck to the team? Way too priceless.
Adult The Culture much, Janelle Monae? Absolutely. Whether she’s slaying on-screen in movies both on the big screen and Netflix or putting out fire music, it’s all eyes on the veteran crooner. How about the new ‘Lipsticker Lover’ slapping hard as ever?
There’s some serious greatness when it comes to hip-hop heavyweight Conway The Machine. He really holds the culture down and with new music streaming everywhere, what better way to get your Thursday started than with a cinematic Won’t He Do It documentary must-watch?
New York rapper Action Bronson is really loving the results of his workout goals and proving it. It’s a Woman Crush Wednesday but what better way to get motivated than seeing the Queens native flex his flexing?
Yes - workout goals and gaming goals on a Friday sound great but what’s really been calling my name is loading up the newly released ‘Primal: Season Two’ on Blu-ray. Yes - streaming goals are always going to be the go-to but when you’re dealing with this physical format and the bonus content? Your day is set.
What’s better than seeing things from a dog’s perspective? How about living in the moment with the pup? Turns out there’s some wild, must-see footage of a pet owner letting his best friend go wild with the camera work.
Up until recently, I put all of my chips on ‘Undisputed’ for the raw appeal of Shannon Sharpe paired up with Skip Bayless but with hip-hop pouring through my veins, it’s safe to say I am taking a few of those chips and putting them onto what Dipset boss Cam’ron is cooking these days.
New York rap heavyweights Cam’ron and Ma$e are really delivering content on a regular basis and ‘It Is What It Is’ really does keep your attention. With episodes going nearly an hour each broadcast, the YouTube algorithm is really working in the duo’s favor.
