21 Lil Harold & JID: The 'Sundown' music video widens your appreciation for the duo
Need even more reasons to love what rap artists 21 Lil Harold and JID are serving up to the masses? Just kick back and watch them in action with their ‘Sundown’ music video.
The single goes hard but getting a full-fledged visual, too? Super tough. Tap in.
21 Lil Harold, standout member of 21 Savage’s Slaughter Gang music imprint, arrives today with his introspective new single, “Sundown,” featuring fellow Atlanta rapper J.I.D. The record, produced by Jetson Made and CGutta (Lil C), also sports a brand new music video, directed by Diamond Visuals, starring both rappers. Available now.
21 Lil Harold’s “Sundown” is his most thematic work to date. The Atlanta upstart, known as a standout member of 21 Savage’s Slaughtergang music imprint, a subsidiary of Epic Records, delivers cautionary tales over a cryptic sample beside his Atlanta brethren J.I.D., whose confident delivery and cutting-edge depictions of life in the “A” are right at home beside Lil Harold’s chilling drawl and raw recollection. The video, shot in black-and-white, adds a cinematic element to the suspense of “Sundown,” Lil Harold’s first official single since October’s “You Gon Hurt Me.”
“Sundown” begins another ramp-up for 21 Lil Harold, who enjoyed a banner year in 2023. In January, he released his third solo project, After The Curse, which sported Harold’s biggest single to date, “Ain’t On None,” featuring Slaughtergang head 21 Savage, which has generated over seven million Spotify streams to date. To kick off 2024, Harold made a brief appearance on Savage’s chart-topping american dream album, on the Lil Durk and Metro Boomin-featured “dangerous,” a reminder of the longstanding history between Harold and Savage, and the strength of their Slaughtergang brotherhood.
21 Lil Harold, who has spent the last three years building his reputation in and outside of Atlanta, is poised for a breakout. As Lyrical Lemonade puts it, Harold is “looking like the artist that has the necessary charisma, talent, and connections required to succeed in his cutthroat market,” and records like “Sundown” are indicators of why.
Stay tuned for more from 21 Lil Harold and Slaughtergang.
About 21 Lil Harold:
Atlanta native Lil Harold upped the ante on his already escalating career when he delivered the deluxe edition of his critically acclaimed LARRY project in the Summer of 2022. While new cuts like “Good Times” with Migos’ Offset fanned the flames of the already hot project, it was Harold’s signature style that grabbed the attention of the world. As a protégé of 21 Savage and founding member of Slaughter Gang, Harold knows the story of the Atlanta streets all too well and effortlessly sets it to music. Raised on soulful greats like Aretha Franklin, Bobby Womack, Chaka Khan, and Marvin Gaye, mixed with the hip-hop of artists like Lauryn Hill and Missy Elliott, Harold is a master of conveying emotion in his songs while still reflecting his undeniable swag. His old soul is prominent on the aforementioned “Good Times” as the song interpolates the 1980 classic song “Take Your Time (Do It Right)” by S.O.S. Band, a callback to the musical era that inspired Harold the most. Prior to the re-up of LARRY, the original release was a gamechanger for Harold, as it not only signaled his Slaughter Gang arrival, but it showcased his unique storytelling that set him apart from other members of the crew. Tracks like “Savage,” “Down Bad,” and “Muffin (Freak Hoe)” with fellow ATL starlet Latto were proof of that.
