21 Lil Harold & JID: The 'Sundown' music video widens your appreciation for the duo

Need even more reasons to love what rap artists 21 Lil Harold and JID are serving up to the masses? Just kick back and watch them in action with their ‘Sundown’ music video.

The single goes hard but getting a full-fledged visual, too? Super tough. Tap in.

21 Lil Harold, standout member of 21 Savage’s Slaughter Gang music imprint, arrives today with his introspective new single, “Sundown,” featuring fellow Atlanta rapper J.I.D. The record, produced by Jetson Made and CGutta (Lil C), also sports a brand new music video, directed by Diamond Visuals, starring both rappers. Available now.

21 Lil Harold’s “Sundown” is his most thematic work to date. The Atlanta upstart, known as a standout member of 21 Savage’s Slaughtergang music imprint, a subsidiary of Epic Records, delivers cautionary tales over a cryptic sample beside his Atlanta brethren J.I.D., whose confident delivery and cutting-edge depictions of life in the “A” are right at home beside Lil Harold’s chilling drawl and raw recollection. The video, shot in black-and-white, adds a cinematic element to the suspense of “Sundown,” Lil Harold’s first official single since October’s “You Gon Hurt Me.” 

“Sundown” begins another ramp-up for 21 Lil Harold, who enjoyed a banner year in 2023. In January, he released his third solo project, After The Curse, which sported Harold’s biggest single to date, “Ain’t On None,” featuring Slaughtergang head 21 Savage, which has generated over seven million Spotify streams to date. To kick off 2024, Harold made a brief appearance on Savage’s chart-topping american dream album, on the Lil Durk and Metro Boomin-featured “dangerous,” a reminder of the longstanding history between Harold and Savage, and the strength of their Slaughtergang brotherhood. 

21 Lil Harold, who has spent the last three years building his reputation in and outside of Atlanta, is poised for a breakout. As Lyrical Lemonade puts it, Harold is “looking like the artist that has the necessary charisma, talent, and connections required to succeed in his cutthroat market,” and records like “Sundown” are indicators of why.

Stay tuned for more from 21 Lil Harold and Slaughtergang.

About 21 Lil Harold:

Atlanta native Lil Harold upped the ante on his already escalating career when he delivered the deluxe edition of his critically acclaimed LARRY project in the Summer of 2022. While new cuts like “Good Times” with Migos’ Offset fanned the flames of the already hot project, it was Harold’s signature style that grabbed the attention of the world. As a protégé of 21 Savage and founding member of Slaughter Gang, Harold knows the story of the Atlanta streets all too well and effortlessly sets it to music. Raised on soulful greats like Aretha Franklin, Bobby Womack, Chaka Khan, and Marvin Gaye, mixed with the hip-hop of artists like Lauryn Hill and Missy Elliott, Harold is a master of conveying emotion in his songs while still reflecting his undeniable swag. His old soul is prominent on the aforementioned “Good Times” as the song interpolates the 1980 classic song “Take Your Time (Do It Right)” by S.O.S. Band, a callback to the musical era that inspired Harold the most. Prior to the re-up of LARRY, the original release was a gamechanger for Harold, as it not only signaled his Slaughter Gang arrival, but it showcased his unique storytelling that set him apart from other members of the crew. Tracks like “Savage,” “Down Bad,” and “Muffin (Freak Hoe)” with fellow ATL starlet Latto were proof of that.

21 Lil Harold: The Slaughter Gang standout steps up with his 'You Gon Hurt Me' music video

21 Lil Harold. New music video. A fire tune like ‘You Gon Hurt Me.’ What more could you want? Oh, the actual visual to watch? Say less.

It’s all eyes on 21 Lil Harold and he’s embracing the attention with continual audio and visual firepower. The Slaughter Gang hitmaker comes through with the latest cinematic glow up. Tap in.

Atlanta’s hottest rising artist, buzzing rapper, and Slaughter Gang member 21 Lil Harold unleashes an undeniable new single and music video entitled “You Gon Hurt Me” via Slaughter Gang/Epic Records.

On the track, an uplifting vocal sample and thunderous 808s boost his fast-paced delivery. He flips between flows with the seamlessness of a switchblade. He opens up on the confessional chorus, “Scared to let my guard down, cause I know you gon hurt me.” As lively synths illuminate the beat, he energetically drops one bar after another. The accompanying cinematic visual directed by Diamond Visuals channels the energy of the track on-screen. It follows 21 Lil Harold as he posts up with his leading lady who is none other than KaylaB,the social media sensation and the sister of the legendary late King Von. The chemistry onscreen might just be the lingering sparks from their long-standing friendship, talk about a power-packed collaboration. The visual flaunts retro cars, icy jewelry, eye-catching high fashion, and no shortage of emotion.

It arrives on the heels of “GTA,” which continues to buzz on streaming platforms while the music video has garnered 85k views and counting. The track also earned critical acclaim from the likes of Dirty Glove Bastard and ATTACK THE CULTURE who urged, “Tired of what you’ve been seeing and hearing lately? Look no further than 21 Lil Harold coming through with something different.”

“GTA” landed in the wake of “Hall Of Fame.” Beyond gaining traction at DSPs, it earned critical acclaim with plugs from HipHopSince1987 and more. Dirty Glove Bastard attested, “Over a punchy trap beat, the exciting upstart makes his claim for a shot at being forever immortalized.”

It kicks off a new season, showcasing his vibrancy and versatility with more music to come very soon.

Earlier this year, he dropped his debut album, AFTER THE CURSE. Beyond generating 10 million-plus streams and counting, HotNewHipHop proclaimed, “The Atlanta rapper’s latest body of work is a strong introduction for those who aren’t familiar. For those that are, it’s a welcomed body of work that showcases his growth and maturity as an artist.”

Stay tuned for more music from 21 Lil Harold soon!

Need more details about 21 Lil Harold? Want to understand how he’s glowed up over the past 12 months? Gotcha.

Atlanta native Lil Harold upped the ante on his already escalating career when he delivered the deluxe edition of his critically acclaimed LARRY project in the Summer of 2022. While new cuts like “Good Times” with Migos’ Offset fanned the flames of the already hot project, it was Harold’s signature style that grabbed the attention of the world. As a protégé of 21 Savage and founding member of Slaughter Gang, Harold knows the story of the Atlanta streets all too well and effortlessly sets it to music.

Raised on soulful greats like Aretha Franklin, Bobby Womack, Chaka Khan, and Marvin Gaye, mixed with the hip-hop of artists like Lauryn Hill and Missy Elliott, Harold is a master of conveying emotion in his songs while still reflecting his undeniable swag. His old soul is prominent on the aforementioned “Good Times” as the song interpolates the 1980 classic song “Take Your Time (Do It Right)” by S.O.S. Band, a callback to the musical era that inspired Harold the most. Prior to the re-up of LARRY, the original release was a gamechanger for Harold, as it not only signaled his Slaughter Gang arrival, but it showcased his unique storytelling that set him apart from other members of the crew. Tracks like “Savage,” “Down Bad,” and “Muffin (Freak Hoe)” with fellow ATL starlet Latto were proof of that.

21 Lil Harold: The new 'GTA' music video takes things to the block

Tired of what you’ve been seeing and hearing lately? Look no further than 21 Lil Harold coming through with something different. The new ‘GTA’ music video slaps and turns the corner from the summer vibes to the chilled out autumn flexing.

It’s all eyes on 21 with the cameras rolling in the new visual. Tap in.

Atlanta’s hottest rising artist, buzzing rapper, and Slaughter Gang member 21 Lil Harold uncorks a new single and music video entitled “GTA” via Slaughter Gang/Epic Records.

Piano glimmers through a haze of 808s as the rapper’s laidback flow takes center stage. His braggadocios bars instantly impact as he declares, “Bitch I had a dream I was gon have dem millions.” Ultimately, it culminates on an unshakable hook.

The accompanying visual finds 21 Lil Harold surrounded by friends in his neighborhood, derived from a rap battle scene that Harold wanted to recreate from notorious Smack DVD video, the tension builds into a confrontation, and the clip holds nothing back, offering 360-degree view of his world without filter.

In other big news, boohooMAN notably handpicked 21 Lil Harold as an ambassador from August-October. As such, he continues to extend his imprint across cultures and assert himself as a multi-dimensional artist.

It lands in the wake of “Hall Of Fame.” Beyond gaining traction at DSPs, it earned critical acclaim with plugs from HipHopSince1987 and more. Dirty Glove Bastard attested, “Over a punchy trap beat, the exciting upstart makes his claim for a shot at being forever immortalized.”

It kicks off a new season, showcasing his vibrancy and versatility with more music to come very soon.

Earlier this year, he dropped his debut album, AFTER THE CURSE. Beyond generating 10 million-plus streams and counting, HotNewHipHop proclaimed, “The Atlanta rapper’s latest body of work is a strong introduction for those who aren’t familiar. For those that are, it’s a welcomed body of work that showcases his growth and maturity as an artist.”

Stay tuned for more music from 21 Lil Harold soon!

Slaughter Gang's 21 Lil Harold gets you into an Atlanta state of mind with 'Out of Time' music video

We’re only days away before Slaughter Gang’s 21 Lil Harold comes through with his much-needed After The Curse studio debut. But until then, the Georgia native delivers with his new ‘Out of Time’ anthem.

Much more than a single, Harold comes through with the visual treatment. Peep the details and keep scrolling to see him wild out.

Gearing up for a massive 2023, Atlanta’s hottest rising artist, buzzing rapper, and Slaughter Gang member 21 Lil Haroldunleashes a new single and music video entitled “OUT OF TIME” via Slaughter Gang/Epic Records today. It sets the stage for the arrival of his anxiously awaited debut album, AFTER THE CURSE, on Friday January 13, 2023. Pre-order/Pre-save HERE.

On the track, an ominous choir sample echoes over buzzing 808s and tense hi-hats. Meanwhile, 21 Lil Harold leans into a catchy cadence as he warns, “I’m on the block right now with my stick.” In the accompanying visual, a pair of models flank him as he raps to the camera by a brand-new Rolls Royce. His two designer watches shine just as much as his uncompromising and undeniable delivery does!

It lands in the wake of “Damn” [feat. G Herbo]. In addition to nearing 1 million total streams, the song incited critical applause. Lyrical Lemonade hailed it as “an undeniable banger” and promised, “21 Lil Harold is up next.” HotNewHipHop enthusiastically described them as “the perfect match.”

The co-signs keep stacking up. In just 12 months, media outlets have continued to shine light on Harold’s grind and hyped up the anticipation for his upcoming album.

Last year, the standout “Robbin Season” picked up steam on streaming services. Upon impact, HotNewHipHop proclaimed, “The ATL native is known for explaining his tough life experiences through music. Delivering massive bars over bass-thumping beats is the route he usually takes, and his most recent release falls into that category.”

Following a period of intense subject matter, AFTER THE CURSE turns the page on the next chapter as 21 Lil Harold and his closest brothers focus on the moment and, finally, revel in a bit of their success.

Meanwhile, his breakout project LARRY (Deluxe) notably yielded the fan favorite banger “Good Times” [feat. Offset]. The latter reeled in 1.7 million Spotify streams, while Lyrical Lemonade proclaimed, “21 Lil Harold is looking like the artist that has the necessary charisma, talent, and connections required to succeed in his cutthroat market.”

During 2021, LARRY captivated the culture and cemented 21 Lil Harold as an artist-to-watch. He dedicated the project to his friend Larry who tragically passed away. He went on to name each track after a friend who knew Larry. Piling up over 5 million-plus streams, it boasted fan favorites such as “Savage,” “Muffin (Freak Hoe)” [feat. Latto], and “Johnny” [feat. G Herbo], to name a few. Not to mention, it organically attracted co-signs from Drake, Travis Scott, Druski, and more.

It's 21 Lil Harold season. Get ready for AFTER THE CURSE.

Rot Ken and 21 Lil Harold turn up the porch like Ginobili in their new music video

Rap duo Rot Ken and 21 Lil Harold deliver in big ways when it comes to the music. So of course they had to keep the momentum going from their ‘Ginobili’ anthem by busting out the camera for their latest must-see video.

The duo light up a porch with their hard-hitting lyrics while taking moments to go back inside to unleash bars. Peep the details and keep scrolling to see them in action.

With a fiery flow and co-signs from some of the best in the game, Rot Ken is coming for the Georgia rap throne. Sharing a video for a melodic highlight from his recent Free Me mixtape, Ken mobs with Atlanta's 21 Lil Harold in "Ginobili." Created in collaboration with a long line of heavy-hitting producers, including JetsonMade and Neeko Baby of Spaceboy Productions, and Rio Leyva, Nico Baran, and Taz Taylor of Internet Money, "Ginobili" is a showcase for Ken's freewheeling flexes: "I bеat on the bag, I beat up her back/A studio junkie, I'm still in the lab." Lil Harold's halting drawl is the perfect complement to Ken's fast-talking styles, as the two rappers trade verses over hyperactive pianos and trampoline 808s. In the video, directed by Man Films, both rappers retreat to the outskirts of Atlanta to count their cash and spend quality time with a baddie.

"Ginobili" is the latest in a line of high quality visuals from Ken, most recently following the high-rolling clip for “Foreign.” The two Free Me videos continue the artist's triumphant , which launched earlier this month with his new video single, “Rollin.” Though Ken has been away for much of 2022, his presence has still been still heavily felt. In May, the 18-year-old artist shared Free Me, a 17-track project that showed his range, and demonstrated his singular ability to cut through immersive production with effervescent flows. The Augusta native's project featured underground hits like "Baby Choppa" (1.6 million Spotify streams), "Heartbreak Kid" (1.6 million Spotify streams), and "Beautiful," a collaboration with SoFaygo that racked up over 3.2 million Spotify streams. With additional appearances from Kalan.FrFr and Hunxho, Free Me is available everywhere now.

Signed to Internet Money Records, in partnership with JetsonMade's Spaceboy Productions, look for Ken to keep annihilating state-of-the-art production for many years to come. Stay tuned to watch the young rapper's rise.