Asake: The energy is non-stop at '2:30' and cinematic as ever

If you’re watching Asake’s ‘2:30’ music video and can’t feel the urge to move around? You might want to get your pulse checked - immediately. For everyone else - it’s a complete vibe coming from the hip-hop artist adding a visual to his newly released single.

It’s all types of all eyes on Asake but you can’t help but appreciate his female companions turning up just as much as himself from start to finish. Peep the details and keep scrolling to lose yourself in the music video.

Nigerian recording artist Asake releases a brand-new song and music video, “2:30”, produced by Magicsticks (Oxlade, Joeboy) and BlaiseBeatz (Kizz Daniel, CKay). Shot in Los Angeles, the video was directed by Edgar Esteves (Lil Baby, Russ) with styling by Raya Khaled. The song and video are a celebration of authenticity and individuality, about embracing one’s true self and recognizing the value that comes from one’s roots. “2:30” will feature on Asake’s forthcoming full-length project, out later this year.

“2:30” comes on the heels of Asake making his late-night TV debut on the Tonight Show Starring Jimmy Fallon last month, watch his vibrant performance HERE. Most recently, Asake joined Davido on the track “NO COMPETITION”, featured on his new album Timeless, released last week. Also this year, Asake joined Olamide and Fireboy DML at EMPIRE’s San Francisco studio as part of their Africa Writing Camp, spending days “creating the next generation of records that will continue spreading the movement across the globe”, according to Billboard who documented the experience. “2:30” was completed at the camp. 

Need more details on what Asake’s staying busy with these next few months? Tap in.

Asake is set to bring his exhilarating live show to stages across the world this spring/ summer, including at Afro Nation in Miami on May 27, Rosendal Garden Party in Sweden on June 8, Broccoli City in Washington, D.C. on July 16, and many more to be announced. 

Asake’s debut album Mr. Money With The Vibe, released in Sept, set the record for becoming the highest charting Nigerian debut album of all-time. The New York Times, Rolling Stone, NPR, Pitchfork, The FACE, & more included the album atop of their ‘Best of 2022’ lists, with Rolling Stone noting he has “become one of Nigeria’s biggest breakout stars in recent years”.