Benny The Butcher: It's a basketball clinic in the 'BRON' music video
New York flexing? You better believe it. Buffalo’s own Benny The Butcher suits up and gets ready for a full-fledged new album rollout courtesy of a ‘BRON’ music video.
With buzz building for the Everybody Can’t Go album, it’s all eyes on the basketball inspired tune with ‘BRON’ sparking must-see feels.
Benny The Butcher, the Grammy-Nominated and Emmy-Award-winning member of Buffalo’s acclaimed Griselda collective, unveils a new single and music video entitled “BRON” out today via Def Jam Recordings. Listen HERE and watch HERE. It brings us another step closer to the arrival of his highly anticipated new album, EVERYBODY CAN’T GO, on January 26, 2024. Pre-order/Pre-save HERE.
The track’s soulful keyboard loop wraps around a thick beat as Benny lyrically muscles his way into the spotlight with a warning, “The Butcher coming!” He leans into a confident and charismatic cadence with bold bars. He affirms, “In my city, I’m King Kong,” and cleverly confides, “I can’t resist all this winning. It’s like me and success built a bond.” The black-and-white visual finds him in a Hapeville, GA school gymnasium at 5am. Local basketball players hit the court, while he raps in the locker room and in the paint. It undeniably evokes the victorious spirit of his rhymes.
“BRON” furthers the momentum from his recent anthem “One Foot In” ft. Stove God Cooks, produced by HIT-BOY. Beyond racking up 441K Spotify streams and 524K YouTube views on the music video, the latter incited critical applause. Stereogum noted, “Benny’s new single “One Foot In” is all about existing in the music business and the criminal underworld at the same time — a difficult proposition for anyone.” Clash professed,“‘One Foot In’ goes hard from the first note to last,” and REVOLT highlighted how “the track gives fans a vivid look into the Buffalo emcee’s dark past.” Brooklyn Vegan put it best, “Everyone’s in top form on this one. It’s gritty and gleaming all at once, with a hook you’ll be humming after one listen and verses from Benny and Stove God that find them going as hard as ever.” Listen HERE.
Benny set off his Def Jam era with “Big Dog” featuring Lil Wayne. “Big Dog” has already amassed 3.2 million Spotify streams and counting, in addition to 2.5 million YouTube views on the music video. It earned widespread critical acclaim as The FADER praised how “they are clearly having fun with their bars.” Stereogum raved, “Sometimes, Benny The Butcher and Lil Wayne get together to rip an Alchemist beat to pieces.” Brooklyn Vegan proclaimed, “It finds the Butcher’s boom bap revival sounding as gritty and alluring as ever.”
Benny The Butcher’s flow might be the only thing colder than the winter in his native Buffalo, NY. He realized his destiny at just 10 years old, honing his lyricism with wisdom and wit. He quietly established himself as one of the most elite rappers in the game with a series of mixtapes under the moniker of B.E.N.N.Y. During 2014 he joined forces with his cousins and Westside Gunn and Conway the Machine, to form the trio known as Griselda.”
The group flipped the game upside down as Benny prolifically dropped solo projects, including My First Brick and Butcher On Steroids with DJ Green Lantern. 2018 saw Benny reach critical mass with Tana Talk 3, paving the way for the tastemaker-approved Burden of Proof in 2020. The latter cracked the Top 30 of the Billboard 200 anchored by “Legend,” and “New Streets.” He leveled up again to another stratosphere in 2022 with Tana Talk 4, debuting in the Top 25 of the Billboard 200 and spawning the hit single “Johnny P’s Caddy” [feat. J. Cole]. The single reached gold status vaulted onto the Billboard Hot 100, and tallied over 100 million streams and counting. However, he comes out swinging in 2024. Benny’s icy flow, infectious hooks, and irresistible sense of soul drive his 2024 opus, EVERYBODY CAN’T GO [Def Jam Recordings]. The Butcher is back, and the bars cut deep. Beware.
