Jay Fizzle: It's a non-stop run in the 'Built For This' music video

There’s really no slowing down greatness when it comes to hip-hop artist Jay Fizzle. The bars are always on fire but his knack for putting out cinematic flexes as seen in his new ‘Built For This’ music video? Tough.

It’s all eyes on Jay Fizzle and he’s completely embracing the attention. Tap in.

Armed with lessons learned from his mentor, Young Dolph, Memphis rapper Jay Fizzle navigates hardships like a hot knife through butter. Reflecting on his rise with lightning-quick bars and honest emotion, Fizzle shares his new video "Built For This.” Tiptoeing atop thunderous percussion, Fizzle comments on his transformation–from mobile homes to Maybachs, from police raids to festival stages–which he earned through grit and determination. In the video, shot in crisp black-and-white, Fizzle dramatizes his life changes, as he runs from the police directly into the arms of an adoring crowd.

"Built For This" is the latest video from F*CK BEING FAMOUS, Fizzle's recent project, following clips for “Back Breakers,” the SNUPE BANDZ-featuring “Good Fellas,” and the hard-hitting title track. Fizzle's latest collection of unapologetically raw rhymes rolls out the carpet for a series of guests, both familiar and unfamiliar. Fizzle proves to have excellent chemistry with L.A. legend 03 Greedo on the ultra-funky "Still The Same," as the two bond over their enduring love for the color purple, and he goes toe-to-toe with Chicago rapper Kash Mirr on the steely "Blackout." Home to the recent video single "Dickie Set" (477k views), F*CK BEING FAMOUS looks to continue the momentum from DonaFizzo, Fizzle’s 2022 tape, and keeps his run going as Paper Route Empire's longest-tenured signee. Last year's DonaFizzo featured buzzing street hits like "Standing On Top Of Sh*t" ft. Key Glock and the heartfelt tribute "Long Live Dolph" ft. Ricco Barrino.

With F*CK BEING FAMOUS, Fizzle follows Dolph's footsteps, digging deep into his mastery of Memphis music and delivers a set for the Tennessee trap heads. Sit back and watch him rise to the top of his city's busy scene.