Jim Jones talks Black culture, making biz moves and more in 'Mining Diamonds' episode 2

New York rapper Jim Jones isn’t slowing down with his newly released ‘Mining Diamonds’ podcast. The hip-hop heavyweight’s latest episode has everything from talking about Black culture and the importance of education to the value of building a brand.

Check out some of the key quotes and keep scrolling to peep the full broadcast.

Today, UnitedMasters’ has released their second episode of their newest podcast series Mining Diamonds, featuring hosts Jim Jones, Nakia Booth and Beef Jones with guests Rashad Billal and Troy Millings of Earn Your Leisure. Financial Advisor Rashad Bilal and Educator Troy Millings, whose own podcast series Earn Your Leisure is described as a college business class mixed with pop culture, drop hints of wisdom and advice for young or emerging entrepreneurs and musicians.

On Black Culture: 

“Hip-Hop needs to be its own race, right? We got the human race and then you got the hip-hop race? It’s effortless, it’s part of us. The way we articulate ourselves is how we articulate ourselves because of the race we come from, and that is the hip-hop race. You don’t know nothing else.” - Jim Jones

“I had to learn business but I didn’t have to learn culture because I am culture. That’s just something that you’re just born with. Like [Jim] said, it's effortless.” - Rashad Bilal 

“Traditional business culture puts us, our culture, in a box to be like you need to come from these institutions, you need to wear theses suits, you need to have this on your resume, you need to have all these different things, these benchmarks in this community which we can’t achieve from ours because of the way we were set up. So having [Bilal and Millings] is like a business school.” - Beef Jones

On Education: 

“That’s why our platform became so popular. For a long time people thought that education was only through school, but education is through a variety of different ways. You can get educated through podcasts, you can get educated through YouTube, you can get educated through social media. Technology has changed the whole entire landscape. You can get educated through music.” - Rashad Bilal 

On Business: 

“Your brand doesn’t depend on anything else but your brand to make that money, your brand to make that partnership… It starts with your brand. You’re not leveraging that to lose control, the only thing you leverage is to gain control.” - Jim Jones