Loe Shimmy: Florida's own comes through with the 'Can't Blame Em' music video flex

Singles are always the go-to but adding a visual flex to your fire tune? Always tough. So it’s no surprise Loe Shimmy made sure to get the cameras rolling for his new ‘Can’t Blame Em’ anthem.

It’s all types of cinematic blazing from start to finish. Peep the details and keep scrolling to see Loe star in his latest visual.

Loe Shimmy is from Pompano Beach, Florida that has a sound like really nobody else out of the state. He has this soft, melodic tone mixed with the hard-nosed style of South Florida -– resulting in something that sounds like if The Weeknd grew up in South Florida. After blowing up with "Bounty" featuring Kodak, "A Day In The NOLA" with frequent collaborator Luh Tyler, and his viral Tik Tok hit "Fallin" (#loeshimmy has 3.9M views + co-signed by Drake), Shimmy is beyond poised to have a breakout moment this year. He also just hopped off Luh Tylers first multi-city tour + performed at Rolling Loud Miami. He also just had a stellar freestyle on On The Radar and is gearing up to release a mixtape in the Fall.

Hailing from the city of Pompano Beach, Florida, Loe Shimmy is an artist quickly on the rise – using his combination of a distinctive croaky voice & expressive lyricism to captivate fans, peers and critics alike. Articulating his intimate feelings and working through them through his use of vivid wordplay typically delivered through his uniquely raspy voice, Loe Shimmy is continually proving to be a standout member of his state’s flourishing Hip-Hop scene. Although he’s only dropped two full-length projects – 2021’s Zuper PowerZ & last year’s Z end, which was led by the Drake-approved track “Tina”, Loe Shimmy has been on a speedy ascension thanks to his string of popular singles, music videos & collaborations with the likes of Kodak Black (“Get Away”), and Luh Tyler (“Santa” & “A Day In The Noya”).

Both of them have released albums this year boasting a feature from Shimmy – a strong testament to the faith that his state’s heavy-hitters have in his craft & dynamic storytelling abilities. While tracks like the “Motion” remix – a Florida posse cut alongside his close collaborators Wizz Havinn & C Stunna, and “Not the Same”, find Shimmy flexing his imaginative flexes & charismatic personality, others like the jazzy “Bounty” (feat. Kodak Black) & “scarz” (1.4M+ Streams), find him delivering deeply Introspective and melodic performances, addressing mental health struggles & reflecting on the consequences of his lifestyle through his croonful delivery. Although Loe Shimmy consistently raps in a deceptively chill manner, he never shies away from getting deeply introspective, often doing so over production that calls back to jazz and R&B – it’s this type of tasteful beat selection that helps Loe Shimmy in fully flexing his diversity as an emcee.

In a crowded Florida Hip-Hop scene, Loe Shimmy has been putting on for his city while actively setting himself apart from his contemporaries through his strained delivery, charismatic raps & expressive incorporation of melodies into his otherwise grimy sound. Coming off of his breakthrough year in 2022 & having recently wrapped up a tour alongside Luh Tyler & Trapland Pat, which came to a close this past weekend with his performance at Rolling Loud Miami, Loe Shimmy has thus far been calculated with his releases this year – dropping a few feature verses, singles & YouTube videos, including the candid “Maybach Curtains”. With critical acclaim from major publications like The FADER, Pitchfork, Passion of the Weiss & others, as well as growing popularity on TikTok, where #loeshimmy has 3.9M views & counting, while “Fallin” has been used in nearly 12K videos on the platform, popularizing his bars like “I’m tired of spinnin’ Benz and killin’, I’m tryna get rich like Roddy”, Loe Shimmy is well on his way to transitioning from a local star to international success story thanks to his truly singular sound.