Lola Brooke: It's a Brooklyn flex on full display in the 'Go To Yo Head' music video
New York rap star Lola Brooke stays on the steady music-making grind but I can’t lie - when it comes to the music videos? I’m fully tapping in. How about seeing the Brooklyn native glowing up with the ‘Go To Yo Head’ visual? Tough.
A few weeks after dropping this audio gem to the masses, LB delivers with her cinematic presentation. Completely lose your mind to Lola.
Breakout, Brooklyn-bred rapper Lola Brooke releases the official visualizer for her latest banger, "Go To Yo Head," today. The visual arrives a few short weeks after the track's dominating debut.
"Go To Yo Head" packs a punch of power as Lola Brooke continues to make waves on the New York City rap scene. The track has been heralded as a 'Best New Track' by HYPEBEAST, one of the 'Best of New Music' releases from ESSENCE, and 'Best New Hip Hop' from XXL and UPROXX. The visual brings this acclaimed anthem to life, showcasing Lola's prowess on wax and vivid color.
As Brooke's discography expands, her critical acclaim is growing in tandem. Just this week, Rolling Stone recognized another one of her 2024 releases, "No One Else," featuring Jeremih, as one of 'The 100 Best Songs of 2024—' another testament to her growing influence and talent.
Few have stayed true to the roots of Brooklyn, New York while possessing the necessary charisma and talent to transcend its world-renowned identity. However, Lola Brooke has shown herself to be just that, while also making a stand-out case as one of the new heavyweights in a city that might boast the best legacy of Hip-Hop. Though petite in stature, her lyrical presence and personality cast a skyscraper-sized shadow over the game. With quotable lyrics and unforgettable bars, she delivers street-influenced songs with unwavering confidence and an unpredictable cadence that evokes an essence reminiscent of the golden age of Hip Hop as she leans into the future of music with genre-busting fire.
Lola's love for rap started early; she dropped her first music video to a freestyle titled "2017 Flow" and instantly began to build a buzz in the city. She continued to release numerous songs, each displaying her incredible rapping skills and starlike persona, but her song "Don't Play With It" started to grab people's attention. Soon after, she began to perform at events such as Rolling Loud NYC, Break The Internet Fest, and HOT97's "Who's Up Next" showcase, as well as a halftime performance for her beloved hometown team, the Brooklyn Nets. During the first half of 2023, Lola embarked on her first nationwide tour with A Boogie wit da Hoodie, signaling her rising super-stardom status felt outside the East Coast. Later that year, she embarked on her first international touring stint, taking center stage on festival stages at WOO HAH! X ROLLING LOUD Festival in Rotterdam, Rolling Loud Portugal, Rolling Loud Germany, Splash Festival in Germany, Wireless Festival in Finsbury Park, London, Openair Festival in Frauenfeld Switzerland, and brought the efforts back to the states with acclaimed performance at Hot 97 Summer Jam, Rolling Loud Miami and Broccoli Festival.
Lola Brooke's talent and hard work have not gone unnoticed. Her hit single 'Don't Play With It' featuring Billy B earned her a Platinum certification from RIAA and debuted on the Billboard Hot 100 charts, a testament to her growing popularity. She made her television debut at the prestigious 2023 BET Awards, where she was nominated for 'Best New Artist '. Lola's breakthrough was further recognized with a nomination for 'Best Breakthrough Hip Hop Artist' at the 2023 BET Hip Hop Awards and a feature as a 2023 XXL Freshman member. In November of 2023, Lola released her debut project, 'Dennis Daughter, a deeply personal reflection of her life experiences and a showcase of her versatility and range as a powerhouse artist.
Lola's music is a reflection of the unbridled energy and resilience of Brooklyn. Her dominant flow and powerful rhymes captivate and mesmerize new fans daily, drawing them into the world of Brooklyn's music scene. As she continues to assert herself as New York's next hometown hero, her growing body of work, which has already tallied streams and views in the millions, is a testament to her undeniable talent. Standing at just 4'9", Lola Brooke is not just a rising star, but potentially music's NEXT BIG THING, a symbol of Brooklyn's enduring spirit and musical prowess.
