$NOT goes Mad Max mode in 'BENZO'
Who says you need a seatbelt when you’re turning up in the streets? Turns out $NOT is doing much more than just shooting music videos these days as he goes fully cinematic mode with his new ‘BENZO’ visual.
From turning up on top of a moving car surrounded by flashes of bike life to hitting up a bodega, there’s no way you can look away from this modern day craziness. Check out some details connected to the new video’s rollout and keep scrolling to watch nearly three minutes of fun.
Lashing out at the world from behind his ever-present hoodie, $NOT sublimates his curmudgeon tendencies into aggressively catchy rap songs. Sharing a hedonistic clip for one of his most confrontational songs to date, the 24-year-old artist shares "BENZO." Produced by PinkGrillz88 and regular $NOT collaborator Eem Triplin, "BENZO" combines dynamic 808s with ominous, tolling bells, creating a bass-boosted canvas for $NOT to describe the various ways he'll mess you up if you cross him: "Coming out the coupe, we them troops/All we do is point and they shoot at you."
Directed by NOTACHANCE, who applies a similar VHS-like grain that he used in $NOT's latest video "5AM," the video for "BENZO" finds the hooded rhymer taking his Mercedes Benz out for a joy ride, accompanied by wheelie-popping roadsters and dirt bikes, before he heads to a chaotic function and lets out his aggression on the bathroom mirror. Amidst all the chaos, the video pauses for a moment so $NOT can indulge in his longtime desire to become a gas station clerk. "BENZO" follows in the wake of "5AM" and the the AWGE-directed video for "Doja" ft. A$AP Rocky, as the latest video from $NOT's project Ethereal.
