$NOT: The 'BULLY' music video has the rap heavyweight posting up late at night

There’s no slowing down what rap artist $NOT is serving up these days. From a ‘BULLY’ music video showing him turning up around a BMW and palm trees late at night, it’s clear he’s in his own lane and loves it.

Signature raps with signature filming going down in just under two minutes. Tap in.

$NOT: It's really a 'Cruel World' in the music video but you can't help but love it

Rap artist $NOT always impresses when it comes to putting out new music but getting the visual treatment too? Always appreciated. So it’s a big salute to the hip-hop star seeing the new ‘Cruel World’ music video.

From hitting the swamps to turning up with the ski mask on, you can’t help but keep tabs on what $NOT is serving up cinematically. Tap in.

Processing his pain from behind his ever-present hoodie, $NOT is an introverted star in an extroverted genre. The rapper explains the wisdom behind his solitary philosophy in "Cruel World," his defiant new video single. Delivering low-talking rhymes over minor-key piano arpeggios and haunting organs that would be right at home in a horror film, $NOT chronicles his pet peeves, ranging from short-lived relationships to fake friendships to shameless clout-seeking. On the hook, the 25-year-old finally can't take it anymore, repeating the word "NO!" to make himself clear.

Taking inspiration from the R-Rated sleaze of Wild Things and the vigilante vibes of Dexter, "Cruel World" posits $NOT as a new kind of Florida man. Undaunted by the swampy weather, $NOT rocks a hoodie and puffer vest as he heads to the Everglades for some Sunshine State shenanigans, including airboat excursions, gator wrangling, and more. "Cruel World" was directed by Chris Villa, who directed A$AP Rocky's "RIOT (Rowdy Pipe'n)" and Ice Spice's "In Ha Mood" videos.  His first new video since the psychedelic "Easter Pink," "Cruel World" will appear on $NOT's next album, the anticipated follow-up to 2022's Ethereal, coming soon via 300 Ent.

$NOT has had a busy 2023, spending months on the road during the 33-date “Get Busy Or Die Tour.” With support from Night Lovell, Eem Triplin, and DC The Don, the fast-selling “Get Busy Or Die Tour” connected $NOT with fans from coast to coast – selling over 45,000 tickets. Last February, $NOT shared his project Ethereal via 300 Ent., with creative direction by AWGE and appearances from A$AP Rocky, Trippie Redd, Joey Bada$$, Juicy J. The AWGE-directed video for the single “Doja” ft. A$AP Rocky reached YouTube’s trending chart after the audio generated over 10 million combined streams in its first week of release. Powered by a memorable hook that caught the attention of Doja Cat herself, “Doja” premiered at #87 on the Billboard Hot 100, becoming $NOT’s first Hot 100 hit as a lead artist. Recently, A$AP Rocky brought $NOT out during his headlining set at Rolling Loud Miami to perform the single. Buoyed by Ethereal, and previous hits including "Mean" (GOLD), "Gosha" (PLATINUM), "Tell Em" (2x PLATINUM) and "Beretta" (GOLD), $NOT's catalog has generated over 2 billion total streams across platforms.

With a new album on the way–details to come soon–keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.

$NOT: The 'Easter Pink' flex is all about the Big Apple glow up

Is there a better city in the world? Just keeping it 100. Rap artist $NOT does way more than just deliver a fire visual from New York City courtesy of his new ‘Easter Pink’ music video. He completely delivers Big Apple vibes from start to finish.

The official music video has arrived and the wait now returns for even more cinematic awesomeness from the hip-hop heavyweight.

Rising to prominence with his quiet intensity and deep musicality, $NOT is embracing his role as a leader of the underground. Taking a trip to the Big Apple, the city of his birth, the 25-year-old Palm Beach, FL rapper shares "Easter Pink, his new video. Over shimmering, psychedelic guitar riffs and bold, thumping bass, produced by MBWAV, $NOT sermonizes about cars, killers, loneliness, Nikes, and more in his steadfast, sinister delivery: “I got hella money but it don’t mean nothing/Cause what’s happiness if my brain can’t function/My mental’s all trapped and I can’t feel nothing, I’m running.” In the "Easter Pink" video, shot with an appealingly lo-fi grain, $NOT drives around the streets of New York in a BMW of the titular color. $NOT rocks a faux-fur zip-up hoodie to match his car, as he blazes up in the Five Boroughs with a coterie of homies, including Queens' own Lil Tecca.

“Easter Pink” arrives shortly after $NOT wrapped up the 33-date “Get Busy Or Die Tour.” With support from Night Lovell, Eem Triplin, and DC The Don, the fast-selling “Get Busy Or Die Tour” kicked off on May 4th in Orlando, FL, snaking across the country before finishing on June 22nd in Nashville, TN.

"Easter Pink" is $NOT’s first new music video of 2023, arriving after a banner year in 2022 that helped catapult the New York native’s catalog to over 2 billion total streams. Last February, $NOT shared his project Ethereal via 300 Ent., with creative direction by AWGE and appearances from A$AP Rocky, Trippie Redd, Joey Bada$$, Juicy J. The AWGE-directed video for the single “Doja” ft. A$AP Rocky reached YouTube’s trending chart after the audio generated over 10 million combined streams in its first week of release. Powered by a memorable hook that caught the attention of Doja Cat herself, “Doja” premiered at #87 on the Billboard Hot 100, becoming $NOT’s first Hot 100 hit as a lead artist.

With two billion streams in the bank and plenty more music to come, keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.

$NOT goes Mad Max mode in 'BENZO'

Who says you need a seatbelt when you’re turning up in the streets? Turns out $NOT is doing much more than just shooting music videos these days as he goes fully cinematic mode with his new ‘BENZO’ visual.

From turning up on top of a moving car surrounded by flashes of bike life to hitting up a bodega, there’s no way you can look away from this modern day craziness. Check out some details connected to the new video’s rollout and keep scrolling to watch nearly three minutes of fun.

Lashing out at the world from behind his ever-present hoodie, $NOT sublimates his curmudgeon tendencies into aggressively catchy rap songs. Sharing a hedonistic clip for one of his most confrontational songs to date, the 24-year-old artist shares "BENZO." Produced by PinkGrillz88 and regular $NOT collaborator Eem Triplin, "BENZO" combines dynamic 808s with ominous, tolling bells, creating a bass-boosted canvas for $NOT to describe the various ways he'll mess you up if you cross him: "Coming out the coupe, we them troops/All we do is point and they shoot at you."

Directed by NOTACHANCE, who applies a similar VHS-like grain that he used in $NOT's latest video "5AM," the video for "BENZO" finds the hooded rhymer taking his Mercedes Benz out for a joy ride, accompanied by wheelie-popping roadsters and dirt bikes, before he heads to a chaotic function and lets out his aggression on the bathroom mirror. Amidst all the chaos, the video pauses for a moment so $NOT can indulge in his longtime desire to become a gas station clerk. "BENZO" follows in the wake of "5AM" and the the AWGE-directed video for "Doja" ft. A$AP Rocky, as the latest video from $NOT's project Ethereal.

$NOT and A$AP Rocky's 'Doja' is trippy, non-stop fun

Who doesn’t love all the attention A$AP Rocky is getting these days? While all the jealousy simmers down, load it back up because $NOT’s new ‘Doja’ music video is insanely fun and features the A$AP Mob leader.

Clocking in at nearly four minutes, Rocky and $NOT don’t hold back on getting trippy and keeping you locked in every second and every scene. Peep the details and watch the mind-blowing visual below.

Blessed with prodigious musical ability and a keen sense of visual aesthetics, $NOT is turning heads all across the rap game. The 24-year-old artist's meteoric rise attracted the attention of A$AP Rocky, who connected with $NOT for "Doja," a visually striking clip for one of the hardest-hitting tracks from $NOT's upcoming album Ethereal. Rocky's creative agency, AWGE, also came on board to provide creative direction to the album as a whole. Produced by Dee B, "Doja" is a bass-boosted banger that finds $NOT wilding out over sirenic vocal samples and speaker-knocking 808s, shouting down his haters with four-letter epithets. On the song's second verse, Rocky slides in with a supernatural calm, assaulting the upbeat with assonant syllables. The first-ever collab between the two artists trended on Twitter upon the song's midnight release.

Directed by HIDJI, a director from AWGE, the new video for "Doja" follows both rappers as they go beast mode in the Five Boroughs. Though he hails from Miami, $NOT was born in NYC, and he tours the city like a local, heading from Bed-Stuy brownstones to chic tattoo parlors on neon-lit streets. Ever the Uptown ambassador, Rocky takes $NOT and his crew through Harlem, stopping in project backyards, subway stations, and more. Throughout the video, a mini version of the hooded rapper performs in a picture-in-picture inset, encouraging his fans to rap along. The video ends with a touching tribute to Virgil Abloh and A$AP Yams, as the music shifts to one of the album's more "ethereal" tracks and Rocky gazes at a memorial mural that honors both of his late friends.

$NOT's most expansive and expressive album to date, Ethereal finds the 24-year-old artist reconciling his life as a rising rap star with the inner demons he battles every day. Building on the artistic and commercial success of 2020's Beautiful Havoc, $NOT opens up stylistically and emotionally on the album, a new attitude that is reflected on his awestruck expression on the album's cover. The album alternates soul-searching ballads with amped, pugilistic anthems like the recent single "GO!". $NOT indulges in his adventurous spirit on the album, trying his hand at every style under the sun, spitting and singing over beats that range from traditionalist boom-bap workouts to synth-heavy ragers to lounge-accented Tennessee trap and back. On Ethereal, $NOT welcomes an all-star cast of collaborators, ranging from peers like Trippie Redd and Kevin Abstract to some key musical influences, like A$AP Rocky, Juicy J, and Joey Bada$$. Featuring an additional appearance from Teddi Jones, Ethereal arrives on February 11th via 300 Ent.

“It’s called Ethereal because each song seems to belong to another world,” says $NOT.

And in case you’re still catching up on how dope $NOT is as an artist, peep some more deets below.

In 2021, $NOT made major moves that helped him grow his audience to more than 9 million monthly listeners on Spotify. Last April, $NOT connected with regular collaborator Cole Bennett to release the video for "Whipski" ft. Lil Skies, a video that racked up over 10 million views. He made his Billboard Hot 100 debut with his appearance on the GOLD-certified "Tell Em" by Cochise, connected with Kevin Abstract and slowthai for Abstract's acclaimed single "SLUGGER," collabed with DJ Scheme for "Blue Bills" (24 million Spotify streams), leant his talents to "Calabasas" (16 million Spotify streams) by rising star SSGKobe, and earned placements on the cover of publications like Miami New Times, VIPER Mag, KAZI, and PREME. $NOT showed off his live performance chops over the summer at festivals like Rolling Loud Miami, Firefly, and Lyrical Lemonade's Summer Smash, and completed the U.S. leg of his headlining "WORLD TOUR," which finished up in Rolling Loud California in San Bernardino in December. Always ahead of the curve, $NOT dropped an NFT, exclusively on Zora, to coincide with the release of "Whipski," and he teamed up with Rose In Good Faith for an exclusive merch drop to accompany the release of his melodic single "RED."

With Ethereal on the way, and with creative direction from A$AP Rocky, $NOT looks likely to reach yet another level of artistry and stardom this year. Keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.