Jay Critch: The New York rap heavyweight's 'Loopy' music video is a look into his daily lifestyle flexing

Want to see how rap artist Jay Critch turns up on a regular basis? Look no further than how he’s turning up courtesy of the newly released ‘Loopy’ music video.

It’s pure flexing and tons of fun from the strip club setting to the high-end fashion shopping. Completely zone out in this visual glow up.

Jay Critch: The hip-hop lyricist goes the international route in his 'Loaf' music video

Rap heavyweight Jay Critch might have New York City in his blood but it’s clear he’s going international these days. The hip-hop artist delivers more than bars in the new ‘Loaf’ music video.

Fresh from dropping his Humble Giant album to the masses, Jay comes through clutch with the new visual. Tap in.

"Loaf" is a highlight track from HUMBLE GIANT, Jay Critch's new album. A thorough examination of Critch's colossal stature, HUMBLE GIANT displays a more mature attitude from the 25-year-old firebrand, alternating his signature flex-fests with songs that take a more reflective and melodic direction. Still, there are plenty of tracks on the follow-up to his acclaimed 2023 mixtape Jugg Season in which Critch displays plenty of his old self, indicating that the giant might not be truly humble. Spanning 13 tracks, the tape displays Critch's mastery of a variety of New York rap styles, from the slinking and skittering "Too Rare," which harkens back to the '00s days of Fabolous and Noreaga, to the recently-shared "Kick It," a Cash Cobain-produced slice of sample drill with a video set at "Critch Fil-A." With additional production from Tony Seltzer, Laron, B Wolf, and more, HUMBLE GIANT is available everywhere via Talk Money Entertainment / EMPIRE.

Jay Critch: The 'Kick It' music video puts the pressure on Popeyes and KFC flexing

Why flex at your favorite fried chicken spot when you can turn up like Jay Critch? It’s all about the big flex coming courtesy of the ‘Kick It’ music video.

It’s all types of eye-opening and pure energy in the visual form. Embrace the fire.

Giving you a heads up that Jay Critch dropped his latest single, “Kick It,” alongside the announcement of his forthcoming mixtape HUMBLE GIANT, dropping March 15th. Shouldering 13 tracks on his formidable shoulders with no features, HUMBLE GIANT is a testament to Jay Critch's influence on the New York scene since he emerged in 2018 as a teenager. Still only 25, the rapper who calls himself Hood Fav still has plenty of fire, but the fire is tempered by maturity, displayed in certain songs that take a more reflective and melodic direction.

On “Kick It,” Jay skates atop a beat from Cash Cobain (not from YouTube), working a double-time flow over hyperactive hi-hats, counting up his cash and running through his rolodex of sneaky links: "Got a rich b*tch, she be splurgin'/Got a nurse, and I got a surgeon/I got a lawyer girl, she a nerd," exclaims Critch. In the video, Critch stars as the proprietor of Critch Fil-A, a popular chicken shop, as he serves customers his own happy meals, drives the boat with beautiful employees behind the counter, and handles unruly customers like only he can.

A student of JAY-Z and Lil Wayne, Jay Critch is forging the path for the new New York by fusing his natural penchant for lyricism with an undeniable swagger. Since he burst onto the scene as a teenager with singles like “Ad Libs” and the beloved Hood Favorite mixtape, Jay Critch has been one of New York’s favorite sons. His collaborations with Rich The Kid and Famous Dex on the Rich Forever mixtape series remain the stuff of legend, but he hasn’t stopped switching up his style or releasing new heat for the streets. His 23-track 2021 effort Critch Tape found the now-24-year-old rapper expanding his sound to absorb drill and other prevailing street styles. The tape featured collaborations with fellow New Yorkers Fivio Foreign and Lil Tjay, as well as influential figures Skillibeng and Drakeo The Ruler. Critch recently expanded his CV to include modeling, as he modeled for the Kors x Ellesse campaign alongside Emily Ratajkowski earlier this year. 

Famous Dex, Rich The Kid & Jay Critch: The 'Big Dawg' music video will blow your mind

Three the hard way? Say less. Rap stars Famous Dex, Rich The Kid and Jay Critch linked up? Super tough. Just throw in a ‘Big Dawg’ music video? Must-see.

It’s all types of cinematic flexing and they know it. Tap in.

Jay Critch: The '30 Ways' music video is all about turning up in a non-stop fashion

New York rapper Jay Critch always delivers when it comes to new music. The hip-hop heavyweight pulls through with his new ‘30 Ways’ music video and you can’t help but turn up from start to finish.

The cinematic flex is epic and mixes both friendship goals with the fire fit glow.

Jay Critch is hungrier than ever and proves it with his 'Cheating Freestyle' video

There’s really no slowing down when it comes to New York rapper Jay Critch. He’s been nice-nice for a minute but six years after really getting some major shine on himself, he’s still going harder than ever.

The new ‘Cheating Freestyle’ music video hits different. Tap in.

Jay Critch stays up 'All Night' in his newest music video

New York rapper Jay Critch is keeping the music blazing through the cold temperatures. The hip-hop artist comes through with his new ‘All Night’ music video setting the mood for cuffing season.

From the indoors flex to having women surrounding him while he spits out sweet melodies, it’s all about Jay. Peep the details and keep scrolling to see Critch in his bag.

Putting his borough on his back as he continues a new phase of his career, Jay Critch is on a mission to ascend to NYC rap's upper echelon. Showing us how he throws down in a breezy new banger, Jay Critch shares "Up All Night." Produced by Cozier, who applies an Afrobeats-inflected bounce under slinky keyboards and plinking xylophones, "Up All Night" finds Critch thinking about how far he's come, from Clinton Hill corners to penthouses in Manhattan. Though he has more than he ever thought he'd have, "Up All Night" proves that all the success in the world won't keep him from looking over his shoulder: "I been feelin' paranoid, got me runnin' red lights/Back when I was doin' wrong, I was movin' so right/Now I'm livin so fast, still prayin' at night." Despite his demons, Critch resolves to celebrate life's pleasures, large and small: "I'm on the plane thinkin' bout all the times I was out in the cold now I got my wrist frozen." The video finds the 24-year-old rhymer traveling to Trinidad & Tobago for tropical days and debaucherous late nights.

"Up All Night" is the latest in a run of singles from the 24-year-old Brooklyn rapper. In September, he reconnected with his mentor and frequent collaborator Rich The Kid for only the second time since 2019 with his single "Lefty" (over 1 million views). In August, Critch shared the beat-shifting banger "Close To Me/Active," combining two hard-hitting songs into one and proving why he remains Brooklyn's big dog. Earlier this year, Critch connected with Harry Fraud for the airy, REVOLT-praised "Born With It."

Playing catch-up on what Jay Critch is doing these days? Gotcha.

Since he burst onto the scene as a teenager with singles like "Ad Libs" and the beloved Hood Favorite mixtape, Jay Critch has been one of New York's favorite sons. His collaborations with Rich The Kid and Famous Dex on the Rich Forever mixtape series remain the stuff of legend, but he hasn't stopped switching up his style or releasing new heat for the streets. His 23-track 2021 effort Critch Tape found the artist expanding his sound to absorb drill and other prevailing street styles. The tape featured collaborations with fellow New Yorkers Fivio Foreign and Lil Tjay, as well as influential figures Skillibeng and Drakeo The Ruler. Critch recently expanded his CV to include modeling, as he modeled for the Kors x Ellesse campaign alongside Emily Ratajkowski earlier this year.

Currently hard at work on Jugg Season, his upcoming follow-up to Critch Tape, the Clinton Hill colossus prepares to resume his Five Borough takeover. Stay tuned for much more.