Jay Critch: The hip-hop lyricist goes the international route in his 'Loaf' music video

Rap heavyweight Jay Critch might have New York City in his blood but it’s clear he’s going international these days. The hip-hop artist delivers more than bars in the new ‘Loaf’ music video.

Fresh from dropping his Humble Giant album to the masses, Jay comes through clutch with the new visual. Tap in.

"Loaf" is a highlight track from HUMBLE GIANT, Jay Critch's new album. A thorough examination of Critch's colossal stature, HUMBLE GIANT displays a more mature attitude from the 25-year-old firebrand, alternating his signature flex-fests with songs that take a more reflective and melodic direction. Still, there are plenty of tracks on the follow-up to his acclaimed 2023 mixtape Jugg Season in which Critch displays plenty of his old self, indicating that the giant might not be truly humble. Spanning 13 tracks, the tape displays Critch's mastery of a variety of New York rap styles, from the slinking and skittering "Too Rare," which harkens back to the '00s days of Fabolous and Noreaga, to the recently-shared "Kick It," a Cash Cobain-produced slice of sample drill with a video set at "Critch Fil-A." With additional production from Tony Seltzer, Laron, B Wolf, and more, HUMBLE GIANT is available everywhere via Talk Money Entertainment / EMPIRE.