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070 Shake: The 'Winter Baby / New Jersey Blues' music video is pure cinematic diner fun

Want to know how much I ride for my Garden State folks? Enough to the point where if you have any connection to New Jersey, I’m going to show you love in some capacity. Hence, 070 Shake delivering a fire ‘Winter Baby / New Jersey Blues’ to the masses in visual form? You know I’m showing love.

Want to know how much I ride for my Garden State folks? Enough to the point where if you have any connection to New Jersey, I’m going to show you love in some capacity. Hence, 070 Shake delivering a fire ‘Winter Baby / New Jersey Blues’ to the masses in visual form? You know I’m showing love.

It’s all eyes on the signature producer and performer showing out with this nearly three-minute presentation. Tap in.

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Hometown Sounds: Serato Sample puts the spotlight on Jersey club hitmaker UNIIQU3

Rap artists get all the shine but you have to put big respect on the deejays and producers giving them the full-blown appeal. So getting Serato Sample to come through with its latest Hometown Sounds feature focusing on hip-hop personality UNIIQU3? Tough.

Rap artists get all the shine but you have to put big respect on the deejays and producers giving them the full-blown appeal. So getting Serato Sample to come through with its latest Hometown Sounds feature focusing on hip-hop personality UNIIQU3? Tough.

It’s just over 10 minutes of deep-driving into what UNIIQUE brings to The Culture. Tap in.

Serato dropped the latest episode of “Hometown Sounds,” featuring fast-rising DJ, producer and New Jersey native UNIIQU3. Each episode of the original series follows esteemed producers as they reinvent the sounds of their hometown cities, fueled by Serato’s plugin Sample 2.0. The newest installment with UNIIQU3 highlights the vibrant Jersey Club scene as she reimagines the sounds of her hometown, transforming fellow Newark artist Rah Digga’s popular club hit “Party & Bullshit 2003” utilizing Serato’s revolutionary stem-separation technology.

With its fast-paced beats and hyper-energetic bass, Jersey Club is an underground party scene that has exploded into a global phenomenon. Heavily influenced by sampling, the genre flips familiar sounds into pulsating dance floor anthems. Dubbed the “Jersey Club Queen,” UNIIQU3 is best known for her infectious beats and clever use of samples. She continues to catapult the genre into the mainstream, having recently wrapped a nationwide tour with Tinashe and opening for Beyoncé’s monumental Renaissance World Tour last year.

“Hometown Sounds” follows UNIIQU3’s inspiring musical evolution, from her childhood training as a classical ballet dancer at Garden State Ballet School to establishing herself as a seminal figure in the Jersey Club movement. The episode also includes cameos from prominent leaders in the scene, including New Jersey legends Rah Digga and Just Blaze, pioneering Jersey Club artist DJ Tameil from the Brick Bandits crew, DJ Taj, DJ Jayhood, and more. Guided by UNIIQU3 and her influential friends, the music documentary paints a vivid picture of the New Jersey-born genre that she lovingly calls “the pulse of the city.” 

Using Sample 2.0, UNIIQU3 reveals her creative process as she transforms Rah Digga’s “Party & Bullshit 2003” into an unmistakable Jersey Club beat. These tracks are best known for their “booming bass, catchy vocals and contagious energy,” says UNIIQU3. Equipped with Serato’s Stems technology, she expertly manipulates the track by isolating stems and implementing Jersey Club samples with its infamous beat pattern while showcasing the game changing power of Sample.

About UNIIQU3: 

UNIIQU3 began her music career as a sought-after vocalist in the Jersey Club scene, and since then has solidified herself as one of the most electrifying producers and DJs in the game. Supplying dance tracks with edgy, flirty and empowering vocals that interact with the dance floor, her hybrid performance is truly unique. She also throws some of the Tri-State’s hottest DIY events, like her annual festival PBNJ (Philly, Baltimore, New Jersey) which highlights the East Coast club culture, and hosting emerging talent on her SiriusXM Radio Show. Audiences can catch this powerhouse spreading her talents across the globe, from Australia to South America, leaving her impact wherever she goes.

UNIIQU3 is the future of dance music, who continues to raise the bar by breaking boundaries for her community and redefining the definition of success. She is on a mission to inspire others by proving to the world that you can do whatever you want as long as you work hard and stay true to yourself. UNIIQU3 has been delivering energetic projects including Digital Diva Vol 1 & 2, Phase 3, Club Queens Vol 1 & 2 , Bitches is Outside Vol 1, Heartbeats, and her newest EP Ramen Noodles is out now.

Follow UNIIQU3:

Website | YouTube | Instagram | Facebook | X | TikTok

About Serato: 

Since its inception in 1999, Serato has been at the cutting edge of audio software innovation, enabling DJs, producers and artists to take their creativity and performance to the next level. The brand’s first-ever product, Pitch ’n Time, has become the industry standard for time-stretching audio and forms the backbone of the company’s core product, Serato DJ. One of the most widely used and powerful DJ software tools available today, Serato DJ is constantly updated with new features and is revered by the most iconic DJs of our time. Serato has also established itself as a leading brand in music production with Serato Sample and Serato Studio, which have become go-to tools for Sample-based producers and beat-makers alike. In 2022 and 2023, Serato transformed the industry once again through the introduction of its real-time stem-splitting technology Serato Stems across its product range, to global and industry acclaim. Serato’s advanced suite of music production tools provides creators with endless possibilities for producing, sampling and remixing music that will continue to drive culture forward. 

Follow Serato: 

Website | YouTube | Instagram | Facebook | X

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Redman: The New Jersey native knows it's all about being more compassionate right now

Low-key and high-key? I’m always going to ride with rap veteran Redman and his New Jersey roots? Epic. So seeing the hip-hop veteran stepping up with random clips sharing his thoughts? Must-see.

Low-key and high-key? I’m always going to ride with rap veteran Redman and his New Jersey roots? Epic. So seeing the hip-hop veteran stepping up with random clips sharing his thoughts? Must-see.

In this moment, it’s not about the music it’s about rethinking about your own interactions with others - even your enemies. Tap in.

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BBG Steppaa: Need an official anthem? The 'Just Because' music video goes hard from start to end

The ‘Just Because’ title is fire by itself but getting the audio from New Jersey rap rookie BBG Steppaa? Tough. But even better than the bars and production? How about a full-fledged music video? Say less.

The ‘Just Because’ title is fire by itself but getting the audio from New Jersey rap rookie BBG Steppaa? Tough. But even better than the bars and production? How about a full-fledged music video? Say less.

This is the type of flex I need on repeat for endless Call of Duty: Modern Warfare III goals. Suited and booted, this is a certified banger and deserves both the audio and video attention. Tap in.

Today, rising Newark teenaged drill star BBG Steppaa releases the blistering new single “Just Because.” Listen HEREvia Priority Records. The bold beats produced by Ayyolucas and EliWTF complement BBG’s razor-sharp lyricism. The new track is emblematic of the 16-year-old’s irreverent, disruptive style. "Just Because" is accompanied by an eye-catching music video, which captures the up-and-comer’s dramatic delivery and effortless charisma. 

While the rapper is still new to the hip-hop game, his commanding presence and slick flow — not to mention his knack for calling it like it is with poise and presence — have already made him a force to be reckoned with.  

In the track’s Rari Digital (Lil Durk, 42 Dugg) directed music video, amidst quick-cuts and moody lighting, BBG Steppaa flexes and flosses for the camera like he’s been at it for years. Watch it HERE. Surrounded by tricked-out low-riders and sporting stylish threads, the gifted teen performer makes a lasting impression. In fact, the yellow low-rider is the same vehicle used by the legendary rap icon Tupac Shakur from his monumental “To Live And Die In LA” video. It's clear that his visual artistry is every bit as well developed as his musical prowess. 

"Just Because" follows the release of his rapid-fire track “Love and War,” which was preceded by the hard-hitting single "Nobody Outside" with Bloodie and DudeyLo. Prior to that, BBG's team-up with Harlem teen Sugarhill Ddoton “Spinnin’” was released, boasting an addictive groove and palpable energy. All of these tunes follow the DD Osama duet “Catch Up.” That song, which samples Eminem’s “Lose Yourself,” became a grassroots sensation for its potent precision.

BBG Steppaa has already turned heads with his ferocious bars, receiving a coveted co-sign from Chicago’s Polo G. Now, with “Just Because,” the breakout rapper offers a track that packs serious heat while featuring a hook that doesn't quit. On November 12, BBG Steppaa is bringing his music to the stage performing in Reno, NV at the Oak Room. 

Want to learn more about what BBG Steppaa is serving up? Say less.

BBG Steppaa has never had a plan B. “I never wanted to do nothing else,” he says. Over the past year, with his explosive anthems and distinct style, the 16-year-old Newark rapper has become the face of New Jersey’s burgeoning drill scene. Since releasing his first song in 2021 and becoming a rap staple in his city, he hasn’t taken his foot off the pedal—and he won’t stop until he becomes a household name. “Spinnin’,” a recent teamup with buzzing Harlem rapper Sugarhill DDot, is a perfect encapsulation of the aggressive style that has made BBG Steppaa one of the most exciting names in drill. Growing up in Newark’s South Ward, Steppaa always had his mind on music.

After a teacher at his school brought him to a local studio, he recorded his first song at the age of 10. But as he got older, his dreams of stardom came face to face with the realities of his neighborhood. Shortly after releasing his first music video, BBG Steppaa got arrested for gun possession and was kicked out of school. He turned all of his focus toward rap, with the aim of getting his mother and himself out of their situation. The path soon opened up after the release of “Catch Up,” a collaboration with fast-rising Harlem rapper DD Osama. As he prepares to release his debut album, he’s been recording songs that expand his sound beyond drill. Still, even with all of his success over the past year, he’s far from satisfied. “I just wanna be way bigger than I am now,” he says. “I wanna take it to the next level.”

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Albee Al: It's a look into the lifestyle with 'What You Know'

New Jersey rapper Albee Al really does rap with confidence. But forget the wordplay, how about his on-screen flexing these days? Just tap into the new ‘What You Know’ music video and tap into the major presence and attention he demands.

New Jersey rapper Albee Al really does rap with confidence. But forget the wordplay, how about his on-screen flexing these days? Just tap into the new ‘What You Know’ music video and tap into the major presence and attention he demands.

It’s all eyes on AA these days. Peep the details and embrace the flashes.

Albee Al asks his competition “What You Know” about his work ethic and loyalty in his newest video. “What You Know” is from his 17-track album that was released recently, I’m From Marion. Albee opens the song by calling himself the GOAT and says he feels like Jay-Z (Jigga) because he made it out of the projects. Later into the opening verse, Al raps about taking the high road and being ten toes down with his brothers who starved with him. 

He raps “Made it out the projects, feelin’ like I’m Jigga, Hard-knock life, I remember those nights sitting in that cell, they ain’t visit they ain’t write but I ain’t stressing shit, them hard times made me this… cost to be the boss around here you put your own work, told my youngin’s I don’t do drills I do homework, swear I love my brothers, I’ll never put a ho first, jump into that deep end and I ain’t even dip my toes first”

The Twizz Shot It visual shows the end product of Albee’s struggles as he’s celebrating life in the club around luxurious cars and lowriders.

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Albee Al: It's all about 'Follow The Leader' for the Jersey City native

When it comes to non-stop energy, there’s few musicians on the same level as Albee Al. The hip-hop artist shows no signs of slowing down and comes more than just correct with his new ‘Follow The Leader’ music video.

When it comes to non-stop energy, there’s few musicians on the same level as Albee Al. The hip-hop artist shows no signs of slowing down and comes more than just correct with his new ‘Follow The Leader’ music video.

It’s all about taking the Jersey City streets by storm. Peep the details and keep scrolling to see Al in his rap game bag.

Albee Al is setting the tempo early in the year for New Jersey with his latest single “Follow The Leader” through EMPIRE. In his newest song, Albee talks his “boss talk” rapping about holding down a chick that was with him when he was down bad, being around beasts, and becoming the wolf to lead the pack rather than follow what everyone else is doing.

The song is filled with witty lines about overcoming troubles, how lavish Albee treats his woman and metaphors about leadership.

So far in 2023, Albee dropped a single “Gotti Flow” and was featured in “Risktakers” with Millyz and Leaf Ward. It’s shaping up to be another productive and busy year for the Jersey City Gladiator.  

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Russ' 'Can't Get This Right' speaks more truth than you realize

The streak of putting out fire tunes isn’t slowing down for Russ. The New Jersey native comes through with his signature sound and of course a solid anthem worthy of repeat mode with his ‘Can’t Get This Right’ anthem.

The streak of putting out fire tunes isn’t slowing down for Russ. The New Jersey native comes through with his signature sound and of course a solid anthem worthy of repeat mode with his ‘Can’t Get This Right’ anthem.

The song really goes strong and keeps his audio flexing going strong. Tap in.

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Redman is back and looking So Cool

New Jersey rap legend Redman is still going hard in the booth. The hip-hop veteran steps up and hits one out of the ballpark with his new ‘So Cool’ music video premiere from his highly-anticipated Muddy Waters 2 album.

New Jersey rap legend Redman is still going hard in the booth. The hip-hop veteran steps up and hits one out of the ballpark with his new ‘So Cool’ music video premiere from his highly-anticipated Muddy Waters 2 album.

The new visual is officially the first music video from the upcoming LP. He gives a sneak peek at what the album has to offer ahead of its arrival before 2023. Peep the details and keep scrolling to see Reggie Noble in his Garden State bag.

Releasing his first visual “So Cool” off of his highly anticipated album Muddy Water 2, hip-hop legend Redman is offering music lovers a sneak peak to his forthcoming project which is slated to drop later this year. Based in Atlantic City and with panoramic views of “America’s Playground,” the monster truck themed music video will have viewers reminiscing on the 90’s and transporting them to the release of his 1996 Muddy Waters. Produced by Grammy Award-winning producer Eric Sermon and directed by Azzie Scott, the rap icon’s newest music video showcases the artist’s playfulness while further solidifying his musical legacy. Since his return and continued partnership with Riveting Music, the New Jersey native has released tracks such as “80 Barz,” “Slap Da Shit Outcha,” “Black Man In America,” "YA" and many more. 

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