North Ave Jax and Lil Tjay hit up the 'Eastside' in new music video

The glow up for North Ave Jax is pretty serious in 2022. In less than a year he’s put out fire singles, released a full-fledged studio album and oh yeah, collaborated with New York rap star Lil Tjay for their new ‘Eastside’ anthem.

Way more than just a fire audio gem, the powerhouses come together for their new visual bringing both fanbases together for a stunning look with the amazing Kelly Butts-Spirito flexing the directing goals to the sum of just over three minutes in length.

Kick back for some cinematic fun with lots of water, stunning masked women and bromance goals activated.

It's all lights, camera and action in North Ave Jax's 'Love Me' music video

Vermont’s own North Ave Jax doesn’t take days off and loves to keep the cameras rolling. The hip-hop newcomer delivers in a big way with the visual treatment for his new ‘Love Me’ music video.

The words hit hard and the video impact takes things up a few more notches. Peep the details and get lost - in a good way - with Jax.

LVRN / Interscope Records / Field Trip Recordings – Burlington, VT rapper North Ave Jax has released the music video of his song “Love Me” from his 10-track debut mixtape ‘LaZy, but i have goals'.

“Love Me” is the final featured track taken from North Ave Jax’s first-ever full project release as the audiovisual showcases a compilation of never-before-seen home videos and other rare footage of North Ave Jax in his hometown of northwestern Vermont. The music video filmed and edited by childhood friend and director Kelly Butts-Spirito, chronicles the early life and work of North Ave Jax dating as far back as 2004 until present day. This visual experience takes viewers on a personal journey of what life was like for North Ave Jax growing up in section 8 housing to now playing sold-out venues in his home state.

On October 7th, local Vermont artists and bands will come together for a free show in Burlington City Hall Park in partnership with good friend of North Ave Jax and music video director Kelly Butts-Spirito. The show will feature exciting performances from North Ave Jax and 99 Neighbors along with special guests Real Ricky, UVM Elites, Abizo, and Hakim Xoxo.Sounds will be provided by DJ David Chief. More information about the show can be viewed HERE.

North Ave Jax goes up against the odds in his new Awful music video

North Ave Jax has plenty of things to smile about these days. Fresh from putting out his new LaZy, but I have goals studio debut, the Vermont native has stepped up with his new ‘Awful’ music video.

The visual hits hard and - as usual - North Ave comes through clutch on the visuals courtesy of his longtime friend and collaborator Love Kelly. Check out Jax in his cinematic bag.

North Ave Jax and Kelly Butts-Spirito are winter goals in 'Play Dumb'

Vermont stand up. The one and only North Ave Jax is sticking to the music grind and getting back to his hard-hitting flows with the newly released ‘Play Dumb’ single and video.

The hip-hop wordsmith comes through with support from LVRN/Interscope Records/Field Trip Recordings in his reunion with longtime pal Kelly Butts-Spirito on the catchy cinematic clip. Peep the details and check out the winter-heavy visual.

“Play Dumb” catapults North Ave Jax’s flagrant style of unapologetic and catchy lyricism as the Burlington rapper laments on the hook “Smartest thing I ever did, was play dumb.” Atop of the single’s resonant production, “Play Dumb” connects both the thrilling and hypnotic flare of North Ave Jax as he reunites with director and friend Kelly Butts-Spirito to represent rapper’s home state of Vermont in single’s music video. “Play Dumb” presents an alternative flow to today’s current trends and resounds a powerful message of relating to one another’s significant struggles and rigid paths in life.

 Be on the lookout for more music to release later this year. He’s about to put Burlington on the map like never before.