Humble Soles: The new 'Cypher' music video is star power with DJ Clue, Tay Keith, HDBeenDope and more turning up

Need some serious fire power in the cinematic world? Look no further than what Humble Soles is coming through with courtesy of DJ Clue, Tay Keith, HDBeenDope, RJAE, Reuben Vincent, Huey V and Tyre Hakim coming through with the audio - and visual - fire.

It’s all types of must-see and non-stop visual fire power from start to finish. Peep the details and start geeking out over this cinematic glow up.

Today, Roc Nation’s leading rising artists RJAE, Reuben Vincent, Huey V, HDBeenDope, and Tyre Hakim have dropped the newest music video release, “Cypher” produced by platinum GRAMMY-nominated artist, Tay Keith.  

Debuting as the newest release from the label’s Humble Soles mixtape, the gritty black and white visual introduces each artist through slow panned close ups.  Set against a simple low-lit warehouse, the fast-moving rotating shots of the crew is fused into the sonic booms of each labelmates’ verse as they step forward to spit their bars, making the group’s sharp lyricism the centerpiece of the video, filling the release with dizzying energy. 

The “Cypher” track comes from the Humble Soles mixtape launched earlier this year. The first-of-its-kind project was curated to commemorate the 50th Anniversary of Hip Hop this year tapping legacy artists such as DJ Clue who made an iconic resurgence for the tape. 

The tape is a pillar of Roc Nation’s overarching Mixtape partnership with global sports company, PUMA. The collaboration unites both companies to honor hip hop and streetwear culture through a dynamic, 360 ecosystem of digital content, sneaker and apparel drops, and a nationwide rotation of immersive pop-up events and cypher competitions. The campaign features the support of leading industry tastemakers such as celebrity shoe designer Alexander John, Roc Nation’s Head of Lifestyle and Paper Planes co-founder, Emory Jones, Jim Jones, Wayne “Wayno” Clark, Lenny “Lenny S.” Santiago and more. 

RJAE, Reuben Vincent, Huey V, HDBeenDope, Tyre Hakim will be joined by other mixtape collaborators for a cross-country tour timed to the homecoming season this fall. 

Roc Nation: The Roc and Paper Planes' Great(her) Together is fully motivational

We’ve known this forever but my goodness if women don’t run the world. Roc Nation and Paper Planes’ new Great(her) Together video piece really comes at a solid time fresh from Women’s History Month by showcasing some talented ladies talking about their love for the music biz.

The new ‘Pass the Aux’ is a collection of stories putting the spotlight on the obstacles still existing in today’s music industry with underrepresented women. But it takes things further by pushing for unity and dreams coming true with the celebration of female peers uplifting each other through some pretty powerful stories.

Highlights from the discussion include:

●     V-Ron recounts a memory that still follows her of interacting with an artist manager who questioned her expertise and authority as a producer. In the video she retells her experience enduring comments about her physical stature and even being challenged to “play something” to prove she was hired to do the job

●     Ambré recalls a session she had with Kelly Rowland and the feelings of disregard she experienced with other writers in the room

●     Jenna shares her experience of walking into a room to fix the technical failures of the studio gear and not only being underestimated for her engineering experience, but being mistaken for an assistant who was supposed to run the artist group coffee.

●     Maeta describes the cornerstone moment where a passionate discovery of a fellow female icon helped define her dream to become an artist at just 9 years old

The candid roundtable serves as a stark reminder that the uphill battle women and women of color face in the music space transcend beyond just Women’s History Month in March. The content piece also arrives ahead of Ambre’s headlining tour kicking off this Sunday, and Maeta’s special appearance on MTV’s Fresh Out Live! this Friday.

HDBeenDope: If you're not working out to 'Locked In' then you better tap in

There’s no denying how hard HDBeenDope goes when it comes to the music-making. The rap artist doesn't lack - ever - when it comes to they lyrics and ‘Locked In’ continues to prove it.

Replay worthy? You already know. Peep the details and get into the zone with the new ‘Locked In’ lyric video.

Today, Roc Nation’s Brooklyn rapper HDBeenDope dropped his latest single “Locked In” co-produced by multi-platinum music producer Dizzy Banko.. His latest single delivers the rapper's signature rapid-fire bars and high energy beat that fans have expressed their hunger for.  

“The song is about getting focused and connected, it comes from a time where I had to know the end result before anybody else did,” said HDBeenDope. “Locked in is just the energy.” 

Teased last month, “Locked In” continues to amass millions of views on TikTok which features HD, his crew and producer Dizzy Banko wrapping up a studio session with the final mix. The Roc Nation artist kept fans swarming with a digital campaign that challenged followers to unlock a ROC-approved release date last week, building sweeping demand for the track after its teaser introduction earlier this year.  

To commemorate his latest single, the artist is celebrating his New York roots by giving back to his hometown community in Brooklyn at the Ifetayo Cultural Arts Academy where he will be hosting a pop-up performance and giving away school supplies and merchandise to students. 

Vic Mensa's found himself in handcuffs

If you want to get into contact with me the best way to do it is on Instagram. If you just want to say what up, if you want to tell me you love my videos - you can tell me that you hate my videos but the best way to do that is on Instagram. Peace y’all, Jonny Fastlane here. So, Vic Mensa gets arrested at the airport. Let’s talk hip-hop!