Tyla: The steamy season is only beginning with the 'Push 2 Start' music video

Winter might low-key creep up but I’m living in the moment just like my gyal Tyla in 2024. How about a super fire ‘Push 2 Start’ anthem worthy of your full attention? Maybe a fire music video, too? Say less.

It’s pure summer vibes in November and I’m not complaining - at all. Lose your mind to the visual glowing.

Tyla’s prolific 2024 continues today as the global superstar releases her sixth music video of the year, “Push 2 Start,” to commemorate the recent release of the deluxe edition of her record-setting debut album, TYLA. Watch the Aerin Moreno-directed new video now.

Tyla, no stranger to a cleverly crafted metaphor—see: “Water”—hosts a vivacious dance party outside a car wash in her new feature, as she slinks through to the sounds of one of TYLA+’S standout tracks and gets her own body “detailed” like a car would. As things wrap up, Tyla and her dance troupe turn a car carrier into the perfect setting for one of Tyla’s customary dance breaks—it isn’t a Tyla video without one.

“Push 2 Start” helps to punctuate what’s been a historic breakout year for Tyla. She performed the new record for millions of viewers at the Victoria Secret Fashion Show and still has landmarks to hit before 2025 rolls in. Following a February GRAMMY victory and a record-setting run on the Billboard charts in the spring, when she became the highest-charting African female soloist on the Billboard Hot 100 and Billboard 200 with “Water” and Tyla respectively, Tyla has enjoyed a triumphant victory lap. 

She performed at this year’s Paris Olympics Prelude to the 2024 Olympic Games and continued to dominate the awards circuit, including victories at the MTV VMAs and BET Awards and South African Music Awards. At this weekend’s MTV Europe Music Awards, the global star will be performing and is also nominated for four awards, including ‘Best African Act’ and ‘Best R&B Star.’ In December, the South African star will return home for a ‘homecoming’ pair of live concerts, her first performances in the region since “Water” exploded in Summer ‘23. In addition to her highlight Victoria Secret Fashion Show performance, Tyla has remained a force in the fashion world, earning headlines from outlets like WWD and Vogue for her scene-stealing moments at this year’s Met Gala and CFDA Awards. 

Tyla’s music videos have continued to uphold the singer’s creative standard, employing storytelling and choreography techniques that have woven an exhilarating visual narrative to accompany the star’s award-winning music. Fans have supported the work to the tune of well over 100 million views just in 2024, and “Push 2 Start” serves as the latest addition to the story.