SteelSeries: There's no bigger celebration right now than securing your Arctis Gamebuds

You trust me, right? I mean - sure, there’s always fire tunes and co-signs around Attack The Culture but if you had to go all in on a suggestion? How about trusting me in the fact SteelSeries has delivered one of its biggest drops - ever - with the Arctis Gamebuds. Must-own? Must-cop? Must-experience? Absolutely.

With weeks of having these in my own possession - I’m blown away and can’t believe how much I’ve found myself balling from listening to anthems on my iPhone 16 Pro Max and iPad Pro and quickly switching over to my PlayStation 5 when my lobbies are done loading and the matches start up. Lose yourself to this epic drop.

From the creator of the revolutionary line of Arctis Nova headsets, SteelSeries, announced its groundbreaking Arctis GameBuds™are officially on sale today for those living a “gaming lifestyle.” The new Arctis GameBuds solve multiple problems for gamers, including delivering stable ultra-low latency wireless 2.4Ghz connectivity to PS5 and Xbox high-quality audio to multiple platforms, and all-day battery life.

G Herbo: The Chicago rap star juggles daddy duties and hip-hop goals in the 'Dark Knight' music video

Chicago rap heavyweight G Herbo delivering bars and visuals in 2024? You better believe it. The hip-hop star comes through with the visual treatment to his ‘Dark Knight’ music video.

Chi-Town on full display and putting his daddy duties on display, too? Tough. Tap in.

Big Moochie Grape: It's endless stacks on display for the 'Crip Blue Hundreds' music video

Need some flexing goals? Look no further than seeing rap heavyweight Big Moochie Grape showing out with a new ‘Crip Blue Hundreds’ music video.

It’s pure signature glowing and fancy cars on display from start to finish. Tap in.

Making an impact with his over-the-top personality and hustle-hard anthems, Big Moochie Grapeis a gigantic force in the Memphis rap game. Today, the PRE rapper shares "Crip Blue Hundreds," a new single from his upcoming project EAT OR GET ATE 2. Atop thudding 808s and stirring synths, courtesy of PRE's own Bandplay, Moochie affirms his status as his city's top dog, flexing about his VVS diamonds and endless stacks of cash: "Slide in your sh*t, we got hundreds on hundreds / Paper Route rich n***a, this money on money / VVS diamonds on me they be rumblin' / Bussin', jumpin', my watch and my chain, they be fussin'." In the "Crip Blue Hundreds" video, directed by 2BrosFilm, Moochie celebrates getting a new Maybach, driving off the lot with his crew and heading to downtown Memphis to continue the party. The new Maybach is a triumphant reward that reflects his resilience and success.

"Crip Blue Hundreds" will appear on Big Moochie Grape's upcoming mixtape EAT OR GET ATE 2, arriving on October 31st via Paper Route Empire. The follow-up to his breakout 2020 tape, home to hits like "Uh Huh Uh Huh Uh Huh," EAT OR GET ATE 2 brings the hard-hitting charisma and breakneck flows for which Moochie is known, adding a sense of urgency that arises from his battle to stay atop the Memphis pecking order. "Crip Blue Hundreds" follows Moochie's recent singles "Trollin" and "Trap A Lil Harder" ft. Big Scarr.

Born and raised in East Memphis, Big Moochie Grape has grown into one of the most notable names in a crowded Memphis rap scene. This year, he has kept busy, releasing the thrilling first-day-out single "Wake Em Up," and created a new music video for his 2022 track "Fun," a collaboration with his mentor Young Dolph (2.4 million views). EAT OR GET ATE 2 follows up Moochie's November 2023 project, East Haiti Baby: Incarcerated, a deluxe version of his 2022 mixtape that welcomed guest spots from fellow incarcerated rappers like YFN Lucci, Rio Da Yung OG, Bankroll Freddie, and PRE's own Big Unccc.

With EAT OR GET ATE 2 on the way, Big Moochie Grape is hellbent on stepping on necks throughout 2024 and beyond. Stay tuned for much more music from the East Memphis rapper in the run-up to Halloween.

Call of Duty: It's simple - 'Black Ops 6' is easily the game of the year

Yup - I called it. With fire drops all year long from Stellar Blade and the slew of fire EA Sports titles like College Football 25 and Madden 25 - I’m giving the full salute to Call of Duty’s Black Ops 6 for stealing the spotlight and being more than just the best first person shooter of 2024 - how about the biggest and best overall game of the year?

For the amount of previously former COD players coming back to the franchise to me losing my mind on the multiplayer mode alone - I’m addicted and can’t get enough of this fire drop. Lose your mind to 57 seconds of celebrating this massive drop.

Kyle Richh & Cash Cobain: It's a slow burn and thickness in the 'Closure' music video

Feel like turning up super late? Look no further than hearing - and seeing - what rap heavyweight Kyle Richh and Cash Cobain have cooking up with their ‘Closure’ music video.

The song goes hard but the flexing is jaw-dropping and thickness all over. Kick back and vibe out.

Aminé & Smino: The nostalgia is super strong in the 'Passenger Princess' music video

The visual isn’t so much 90’s but my goodness if the production doesn’t give you vintage R&B and hip-hop flexing. Holy smokes. Aminé and Smino for the wins? You better believe it especially when they’re deliver with ‘Passenger Princess’ and the direction of Lyrical Lemonade.

Repeat-worthy and must-see, of course. Completely tap in.

The Wild Collective: Your World Series Yankees/Dodgers flexing goals have arrived

I’m completely here for all things World Series right now. I’ve never witnessed a New York Yankees and Los Angeles Dodgers face-off in the Fall Classic and what better way to get into the mood than seeing popular fashion flexers The Wild Collective delivering some fire gear for fans of both sides.

It’s all types of jaw-dropping and eye-opening with special attention placed to the designs and stitches of these fits. Completely kick back and enjoy the styles.

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A post shared by The Wild Collective (@wearethewildco)

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A post shared by The Wild Collective (@wearethewildco)

Homeboy Sandman: The bars go intergalactic with the outdoors 'Golden Sun' music video

Love fire hip-hop? Look no further than rap artist Homeboy Sandman with his rap bag and a super fire ‘Golden Sun’ music video.

Simplicity but so complex at the same time. Completely zone out.

Chow Lee & Roy Woods: The baddies are out in full force with the 'tequila vacay!' music video

Ready to lose your mind? Lean back and completely embrace the new ‘tequila vacay!’ music video coming courtesy of Chow Lee and Roy Woods.

It’s loaded with baddies and ample paradise flexing for the masses. Tap in.

I know fall is here but Chow Lee is determined to keep the slizzy summertime vibes alive in his new video. Embracing baecation on Biscayne energy, Chow Lee teams up with OVO’s Roy Woods and takes us on a picturesque journey of love and loss in his latest video for "tequila vacay!" The duo profess their feelings for that special woman as Chow and his lady traipse through Miami on yachts and convertibles. With the sun shining, ice glistening, and feelings sprung, love feels like a fever dream. That is until Chow gets in his own way and his lady peeps an "IMY" text from another woman. The rapper spirals into a stream of scenarios he'd rather experience than his woman leaving: "Rather have you kick me out the house before I bounce on you / rather have you punch me in my mouth before I don't talk to you / rather have you cut my legs off before I don't walk to you / rather have you cut my lights off before I'm dark with you..." In the video, we get to see Chow step into his lover boy vibe. Even if he ends up loving and losing, at least he took his L on a luxury yacht. 

Caribbean-inflected “tequila vacay!” ft. Roy Woods is a highlight track from Chow Lee’s critically acclaimed project Sex Drive. Praised by outlets like Pitchfork, Billboard, The FADER, XXL, and more, the album affirms Chow’s position as leader of the sexy drill scene. Highlight tracks include the ethereal and bothered “cinderbella!,” the cinematic and tone-setting opening track "advance w her" (produced by Cash Cobain), and provocative yet contemplative single, "settings!" Sex Drive is also home to Chow's recent series of viral singles, including "swag it!," which earned a remix featuring Flo Milli, and "ms. Beautiful v," which generated millions of streams, went viral on TikTok (20k creations), and placed on the Top 25: New York City chart on Apple Music, along with Cash Cobain-produced singles "act bad twin" ft. Bay Swag & Cash Cobain and the Allen Iverson-referencing "practice!" With additional features from Anycia, AJ Tracey, Sleepy Hallow, and more.  

Jay Fizzle: It's an outdoor flex on display in the 'Blue Takis' music video

If there’s one thing I love about Jay Fizzle? How about his non-stop work grind and confidence? They’re both always on display and the message is crystal clea in the ‘Blue Takis’ music video.

Pure fun and turning up? I’m here for it. Tap in.

Specializing in searing Memphis street anthems, Jay Fizzle represents his city to the fullest. Today, he shares the video for "Blue Takis," a highlight track from his recent project Who Is Grizzape. Applying his slurred slick talk over bouncy, booming bass, Fizzle asserts his status as the hottest man in Memphis and warns his haters to keep their distance: "My shooters secure in the hood like the Pentagon / Remember I walked and take the school bus home / Now I pull up new foreign with the ceiling gone." In the video, directed by Howard Ross, Fizzle posts up with his kids and his crew at his crib, chilling in a vintage blue Cadillac that matches the blue Takis he raps about.

"Blue Takis" is a highlight track from Jay Fizzle's recent project Who Is Grizzape. Released over the summer, Who Is Grizzape is a feast of no-holds-barred Memphis music. The album is home to anthems like “Front And Back Pocket," which boasts a slowed sample of Young Dolph's2015 song "Boyz In The Hood," and guest spots from PRE cohorts Big Moochie Grape and Kenny Muney, the Ayoza-produced "Mr. Freaky Man," and the cinematic, JpOnThaTrack-produced  “Bottom Boy Survivor.” Fizzle welcomes collaborators like his PRE compadre Key Glock, who joins him on "No Mo," which also includes a posthumous verse from Big Scarr, and Memphis diva Kashh Mir hops on "OppB*tch."

Grafh, Jim Jones & Sy Ari Da Kid: The 'Remember Who You Are' is gang-gang flexing

Feel like turning up? Look no further than getting the blueprint to doing it perfectly with hip-hop artists Grafh, Jim Jones and Sy Ari Da Kid with their ‘Remember Who You Are’ music video.

It’s a tough flex and has Big Apple vibes on full display. Completely tap in.

"Remember Who You Are" by Grafh featuring Jim Jones and Sy Ari Da Kid is an anthem of self-realization and resilience. Over a smooth yet hard-hitting instrumental, the trio delivers a message about staying grounded in your roots despite the struggles and temptations of life. Grafh's lyricism is sharp and reflective, addressing themes of loyalty, authenticity, and perseverance while Jim Jones adds his signature Harlem swag, speaking on success and survival. Sy Ari Da Kid's soulful hook ties it all together, reminding listeners to remain true to themselves in the face of adversity. The track blends grit with introspection, making it both motivational and relatable. "God's Timing" Out Now!!!

DaBaby: Here's your behind the scenes 'Reesha Roulette' music video look

As much as I love feature films and cinematic flexing, there’s always a soft place in my heart for director’s commentaries and behind the scenes moments like what rap star DaBaby is serving up with his ‘Reesha Roulette’ sneak peek.

It’s all about looking at the making of the fire visual and seeing DaBaby both turning up and putting his game time focus mode on. Tap in.

070 Shake: The 'Winter Baby / New Jersey Blues' music video is pure cinematic diner fun

Want to know how much I ride for my Garden State folks? Enough to the point where if you have any connection to New Jersey, I’m going to show you love in some capacity. Hence, 070 Shake delivering a fire ‘Winter Baby / New Jersey Blues’ to the masses in visual form? You know I’m showing love.

It’s all eyes on the signature producer and performer showing out with this nearly three-minute presentation. Tap in.

NBA 2K25: Your fave basketball game has predicted next year's NBA Finals winner

I mean, for diehard New York Knicks fans, you might want to skip this one. NBA 2K25 is rocking harder than ever and with the NBA season starting up tonight, officially, what better way to geek out than seeing the simulated 2025 playoffs including the NBA Finals winner?

It’s all in the details. Peep the NBA 2K25 trailer along with the playoffs winners and losers based off the simulating. Giddy up.

With the official 2024-25 NBA season starting,, 2K used the hyper-realistic NBA 2K25 to simulate the final results of the upcoming season, declaring the reigning NBA Champions Boston Celtics to be NBA Finals Champions and NBA 2K25 cover athlete Jayson Tatum earning the coveted Finals MVP award. More top highlights from the season sim include:

NBA 2K25 2024-25 Season Simulation Results

• Champions: Boston Celtics

• Finals MVP: Jayson Tatum

• Rookie of the Year: Zaccharie Risacher

• Defensive Player of the Year: Victor Wembanyama

• Most Improved Player: Jalen Williams

• MVP: Luka Dončić

• Eastern Conference Finals: Celtics over Knicks in Game 6

• Western Conference Finals: Thunder over Mavericks in Game 7 

The Game: It's a king's flex in the 'Bosco Freestyle' music video

Want to lose your mind to a solid visual flex? Turns out Game is delivering harder than ever with a super fire ‘Bosco Freestyle (Compton)’ visual - my goodness. Pure fire.

It’s signature red all over the place and Jayceon Taylor matches the visuals with his lyrics. Completely tap in.

Scott King: It's lyrical flexing and luxury whip rhyming in the 'Churchill Downs' freestyle video

It’s safe to say the ‘Churchill Downs’ instrumental might be one of the best in the recent years. So it’s no surprise hip-hop artist Scott King is down to contribute to the freestyle Culture with his own twist in a hard-hitting visual.

It’s all from the luxury and comfort of a premium whip as King delivers strong bars with the Chicago White Sox fitted and hoodie. Completely tap in.

Wizkid & Brent Faiyaz: The 'Piece of My Heart' music video is pure heartwarming and honest truths

Heartwarming and honest? You better believe it. My favorite crooner Brent Faiyaz pulling through for Wizkid? I can’t get enough especially with the ‘Piece of My Heart’ music video.

The single goes hard but the visual is the ultimate cinematic flex. Completely tap in.

Cochise: The 'Google Me' music video is an outdoors turn up statement

Do you love the great outdoors? It’s all eyes on rap star Cochise showing out from outside a wood cabin and the great forest settings.

It’s pure awesomeness and signature Cochise showing out for nearly four minutes. Lose yourself in the flex.

Ari Lennox: The confidence and storytelling go hard in the 'Smoke' music video

Is there a stronger and more confident voice in The Culture these days than Ari Lennox? She always delivers and her ‘Smoke’ music video? My goodness.

It’s the type of stuff you can’t take your eyes off of. Completely turn up to Ari and her storytelling visual.

M.anifest, The Cavemen & Flea: The 'PUFF PUFF' music video is chill vibes from start to finish

Sometimes you just need to turn up and keeping things burning, so nothing more fire - literally - than the ‘PUFF PUFF’ music video coming courtesy of M.anifest, The Cavemen and music legend Flea.

It’s pure chill and dance vibes going throughout this visual glow. Completley tap in.

Award-winning Ghanaian musician and Africa’s most innovative hip-hop artist M.ANIFEST has teamed up with Red Hot Chili Peppers bassist Flea and exciting Nigerian highlife fusion band The Cavemen. for his glorious new single titled ‘PUFF PUFF’. The collaboration was born out of a chance conversation between M.anifest and The Cavemen. at his annual music festival Manifestivities in Accra two years ago, and seamlessly evolved over time, with M.anifest and The Cavemen. reconnecting in Lagos to work on the track. M.anifest would then link up with Flea in Los Angeles to bring the track further to life. While bonding over a shared love for jazz music, books, and Tony Allen, Flea offers up an unexpected and yet resounding trumpet solo on ‘Puff Puff’, despite being one of the two best bassists of all time. The result is ‘Puff Puff’, a powerful song that is a melting pot and collision of three diverse musical worlds.

Produced by Budo (Doja Cat, Lil Yachty, Macklemore) and The Cavemen., ‘Puff Puff’ is a feel-good anthem that masterfully fuses hip-hop, jazz, and highlife music together to deliver a true celebration of life and music. At its core, the song is a meditation on life’s challenges and the resilience required to navigate them, with M.anifest offering a raw and honest reflection on the pressures of the quotidien amid a call to keep pushing forward despite life’s difficulties. The Cavemen.’s melodic hook, “puff puff pass, keep the fire burning,” serves as a reminder to persevere, no matter the obstacles. The phrase “puff puff pass,” often associated with sharing, takes on new meaning here as a metaphor for passing on strength, wisdom, and resilience. Flea’s trumpet solo adds a soulful, reflective layer to the track, underscoring the emotional weight of the lyrics, while maintaining the laid-back vibe of the song.

Speaking about the inspiration behind the single and its visuals, M.anifest says ‘Puff Puff’ is “one of the most seamless blends of highlife and hip-hop you’ve ever heard. I really dig how we switch up from the dreamy highlife hook into the pithy verses driven by head banging 808s, and then cap it off with that jazz trumpet solo. It’s one of my favourite-ever collaborations because of how it’s so innovative and unexpected yet still so familiar. The video came out from a fortuitous happenstance where Flea, The Cavemen., and I were all in California at the same time. The song speaks for itself, so we shot easy going visuals where we could amplify the feel of the song through performance. It’s got this free-spirited vibe that flows effortlessly, harmonious yet reflective, set against these warm, natural backdrops. It’s cruising in a vintage car down empty streets, laid back but vibing with the energy of the moment”.

MORE ABOUT M.ANIFEST

M.ANIFEST is a trailblazing Ghanaian rap artist, musician, and producer renowned for his exceptional lyricism, vivid storytelling, and groundbreaking fusion of hip-hop and West African pop music. With over a decade in the game, he has crafted a series of critically acclaimed and transformative works, including five studio albums and three EPs that showcase his deep connection to his African roots while pushing the boundaries of modern hip-hop music – from 2013’s Apae: The Price of Free, to Madina to the Universe from 2021. The grandson of the legendary ethnomusicologist Professor J.H. Nketia, M.anifest brings a unique depth and perspective to his music, using his platform to humanize the African experience and bridge cultural divides through his rich soundscapes as a true innovator.

M.anifest boasts over 50 million global streams, a cult following of over 3.5 million devoted digital fans, and a swarm of accolades, including multiple ‘Best Rapper of the Year’ and ‘Hip-Hop Song of the Year’ awards, an International MIDEM Award. His influence also reaches far beyond the continent, with cross-cultural collaborations with global icons such as Damon Albarn, Erykah Badu, and Burna Boy. His most recent work The E.P.ilogue solidified his reputation as a creative visionary, reimagining the traditional EP format with a bold, genre-defying approach. As he prepares to release his highly anticipated sixth studio album, M.anifest continues to redefine the landscape of African music, cementing his status as one of the continent’s most revered and forward-thinking artists.