Jelly Roll: The hitmaker performing Eazy-E and DMX classics on SiriusXM is must-see

It’s hard not to love all things Jelly Roll in 2024. From his heartwarming personality to how he delivers such a soulful and powerful voice on anthems, it’s only right to appreciate his love for hip-hop Culture especially when he’s turning up at SiriusXM’s ‘Stephen Takeover’ showcase this past weekend.

While the fun went down last Saturday night, footage has now surfaced and shows Jelly looking picture perfect turning up to classics from everyone including Eazy-E, DMX and the legend himself Eminem.

SmartLess hosts Jason Bateman, Will Arnett and Sean Hayes introduced Jelly Roll on to the stage. Jelly Roll performing to an audience of SiriusXM subscribers and VIP guests. Songs performed included Son of A Sinner, I’m Not Ok, Need A Favor, as well as a couple of covers including Good Riddance, Friends In Low Places, (Sittin’ On) The Dock Of The Bay and more. Following the performance there was a cookout where fans got to hang out and meet Jelly Roll, Jelly Roll taking the time to take photos with all the fans.

Video below of Jelly Roll performing a medley of Hip-Hop classics by the likes of Eazy-E, DMX and Eminem.

Skylar Blatt: The 'Hold Me Down' music video completely secures those summer love vibes

I have to admit, just hearing ‘Hold Me Down’ and you know it’s audio fire. But having crooner Skylar Blatt coming through with the must-see music video, too? Super tough.

It’s all types of glowing going down and big city vibes during summer love season. Completely tap in.

Cincinnati’s Skylar Blatt is quickly rising to the top of the rap game. Riding high off the massive success of her song of the summer contender “Wake Up” ft. Chris Brown, Skylar shares the music video for her new single “Hold Me Down.” The single, praised by Billboard as having a “hypnotic chorus,” is permeated with Skylar’s cool confidence, as she fits her infectious melodic runs between blasts of bass. In the “Hold Me Down” video Skylar ventures to New York City, where she casually flexes the fruits of her newfound success. The rising star brings home a huge haul of designer clothes, putting on a mini fashion show to reveal her new fits. Skylar’s effortless charm shines in the video, with her sparkling smile and high-energy dance moves adding a playful element to the catchy track.

“Hold Me Down” is the highly-anticipated follow-up to “Wake Up,” which was released in late April to much fanfare. It has generated more than 30 million streams to date, with TMZ proclaiming it’s “already being nominated to be a song of the summer,” Billboard selecting it as one of its R&B/Hip-Hop Fresh Picks, and ESSENCE crowning it as one of its “Best New Music” of its release week. Skylar's breezy single reached the Airplay Top 10 at Urban Radio and Rhythmic formats (it currently sits at #14 and #10 on each chart, respectively). She recently appeared on Angela Yee’s Lip Service to talk about “Wake Up” and much more.

Raised by a single mother as one of six, Skylar turned to hip-hop to escape the troubles of her youth, developing a style derived from the best East Coast and Midwest rappers. She first gained attention with freestyles she posted on her Instagram, eventually gaining an early co-sign from Meek Mill, and a glowing profile from Lyrical Lemonade. In October 2023, Skylar shared her mixtape Blatt SZN, home to "God Forbid" and ten other Cincy slappers. The tape won her a fan in Lola Brooke, who hopped on a remix to her song "F*ck Fame." Before "Wake Up," Skylar released her single "Laughin To Tha Bank,” a hard-hitting anthem that impacted local radio in Cincinnati.

Now, as the inaugural signee to Saint Ka$h Records, the record label founded by Kendell "Sav" Freeman, Skylar is looking to become the next Midwest rapper to break things open. With more music on the way, the Queen City queen is ready to defy the odds and take over 2024. Watch this space–the Sky is the limit.

Big Sean: Detroit's finest completely bodies and delivers with the 'Yes' music video

You know whenever Lyrical Lemonade gets involved it’s hard-hitting. So seeing rap heavyweight Big Sean linking up with the crew for the hard-hitting ‘Yes’ music video? Must-watch.

It’s tough flexing and hard-hitting cinematic glowing for nearly four minutes. Completely lose yourself in the moment.

GRAMMY®-nominated multi-platinum artist Big Sean shares new video for “Yes”  - Watch it HERE.  The video follows the release of most recent single, "Together Forever" produced by The Alchemist and "On Up," released earlier this month.  

Reminding everyone of his influential significance and undeniable legacy, Big Seanrecently dropped a viral On The Radar freestyle in which he pays homage to fellow Detroit native Aaliyah, rapping over the 1996 classic “If Your Girl Only Knew.”

Making headlines, he also teamed up with Eminem and BabyTron on the internet-breaking “Tobey” off The Death of Slim Shady album, sending shockwaves through the game.
 
Additionally, he unveiled a highly personal and revealing VLOG entitled “Clarity” threading together intimate footage culled from the sessions, tracing the creative journey up to this point. Reflecting on how far he’s come, he pulls back the curtain on what to expect from this season of Big Sean.
 
Sean celebrated the 10th anniversary of his seminal DETROIT mixtape with an expanded version on all streaming services. Meanwhile, 2020’s gold-certified Detroit 2, exploded as Sean’s fifth consecutive #1 debut on the R&B/Hip-Hop Album Chart and garnered a nod at the 2021 GRAMMY® Awards in the category of Best Rap Performance for “Deep Reverence” [feat. Nipsey Hussle].
 
Get ready for Better Me Than You.

Neek Bucks & Vontee The Singer: The duo take it to the summer streets for their 'Reposado Mami' music video

Not ready to bid farewell to those summertime goals? Look no further than hip-hop artist Neek Bucks showing out with his ‘Reposado Mami’ music video alongside crooner Vontee The Singer.

The duo come through clutch with the entire gang-gang outside and even Harlem’s own Dave East pulling through. Peep the deets and visual flex.

Harlem, New York stand up!  Rising young star Neek Bucks brings you into his world with his new project UNIQUE.  With UNIQUE, Neek redefines his artistic journey by pulling back the curtains and offering an unapologetic and unfiltered look into his life; and in doing so, proves why he's one of the industry's most underrated talents.  

UNIQUE showcases Neek Bucks' immersive, gritty lyrical style, and authentic storytelling prowess, as he dives deep into his personal journey and experiences.  Those experiences include being incarcerated at a young age and being shot in the head as a teenager, and in his chest as an adult; and how those traumatic events not only shaped his life but how it contributed to how he parents his young daughter and how he strives to give back to his community.  

"UNIQUE is more than an album; it's a testament to my journey and the struggles I've faced," Neek Bucks shares. "With UNIQUE, I was more in charge and hands-on with everything; from beat selection, the sound, vibe, and energy—it's just me in more of a creative space.  I also co-produced UNIQUE, and I even made some of my own beats which is a first for me.”

Neek Bucks is actively involved in uplifting his community in Harlem. His imprint, H4 Records, aims to mentor and support young artists in the NYC rap scene, promoting positivity and creativity while addressing social issues.  Neek's commitment to philanthropy underscores his belief in using his platform to make a meaningful and lasting impact in his community and beyond the music industry.  On 8.10.24, Neek hosted the second annual Bucks Day, his anti-gun violence and community basketball initiative (for all ages) that united Neek’s community for games, food, drinks and camaraderie.  In conjunction with health and wellness organizations, Neek's Bucks Day promotes physical activity and emphasizes well-being.  This year's event took on even more significance, as New York state announced that from this date forward, Bucks Day will be officially recognized by the state.  Watch a recap of the second annual Bucks Day: https://www.youtube.com/watch?v=8vqhdhSQXGA 

In addition to his new project, Neek Bucks has also solidified a significant partnership with Virgin Music Group, Universal Music Group’s global indie artist, and label services division, for H4 Records. This partnership reflects Neek's commitment to independence, ownership, and creative control over his music.

UNIQUE features collaborations with Ferg, Joey Bada$$, Cash Cobain and Cardiak.  Today, Neeks released a new visual, "Reposado Mami," from UNIQUE, which features Vontee The Singer and is produced by Cash Cobain.  You can watch the video for “Reposado Mami” below.

Neek Bucks UNIQUE is now available at all DSP’s. 

Watch Neek Bucks “Reposado Mami” Video:  https://www.youtube.com/watch?v=VC2tOwrS0vU

You can now Purchase, Stream, Add & Favorite UNIQUE at your preferred DSP: https://neekbucks.lnk.to/unique 

About Neek Bucks:

Often referred to as “Neighborhood Hov,” Hailing from Harlem, New York, Neek Bucks has made a name for himself with his gritty, narrative-driven lyrics that resonate with authenticity and street sensibility. Inspired by his surroundings and influenced by icons like Jay-Z, 50 Cent, Nipsey Hussle and Dipset, Neek Bucks emerged onto the scene with projects like his revered El Barrios Series El Barrio and El Barrio 2 (which featured Jim Jones), Neighborhood Hov (which featured Benny The Butcher, Lil Tjay, G Herbo and Tsu Surf), Blessed To The Max (which featured 2 Chainz, Fabolous, Wiz Khalifa, Raekwon, Cee-Lo Green and Benny The Butcher) and Thankful (which featured Rowdy Rebel, Dave East & Millyz) garnering millions of streams independently.

UNIQUE TRACKLISTING:

Intro (Hollywood)

Entitled FEAT Lihtz

Reposado Mami FEAT Vontee The Singer (Prod Cash Cobain)

Dreams & Prayer

Back Outside

Trust Issues

Admit It FEAT Ferg

Campy Son

Real

No OGS

Blessings FEAT Joey Bada$$ (Prod Cardiak)

So Many Times

Outta Love

Harmony Skit

First Love 3

6 AM In Harlem

Only One I Need

Outro 

For More Information:

Follow Neek Bucks:

https://x.com/NEEK_BUCKS

https://www.instagram.com/neekbucks/

https://www.tiktok.com/@neigborhoodhovv

https://www.youtube.com/@NeekBucks

https://neekbucks.com/

EBK Jaaybo: The hard-hitting flex is a visual statement in the 'Kaboom' music video

Love a fire background with some hard bars? Look no further than EBK Jaaybo showing out with fire tunes and visuals like the ‘Kaboom’ must-see.

It’s all types of straight-to-the-point lyrics and the music video doesn’t cut corners. Embrace the cinematic presentation.

Hailing from Stockton in California’s Central Valley, EBK Jaaybo has been a local legend since he released “Dondadda” at the age of 14, and despite being in and out of juvenile hall and San Joaquin County Jail, has managed to maintain his fanbase with a steady stream of music. In collaboration with Thizzler on the Roof, Jaaybo dropped his debut mixtape, 2021, in the midst of the pandemic before releasing another full-length project, Letter 4 The Streets, merely six months after that. Even so, it was the viral success of 2024’s “Boogieman” that catapulted EBK Jaaybo’s blasé swagger and slithering cadence into mainstream culture. Speaking on his new era, EBK Jaaybo sees The Reaper as a source of motivation for his listeners: “Some of my music will heal you. Some of my music will probably give off a sinister, satanic vibe. Some will make you want to slide, some will make you want to cry.”

6ix9ine: Tekashi's back-back with a jaw-dropping 'WASSUP' music video

Need more than just your mind blown right now? Holy. Smokes. Lean on rap troll Tekashi 6ix9ine to completely ignite your brain with vixen-filled flexing and some surprisingly impressive bars courtesy of the ‘WASSUP’ music video.

The visual goes hard and slaps harder than you’d expect. Completely lose yourself in the moment.

Rakim, 38 Spesh, DMX, Fred The Godson & Skyzoo: It's all Big Apple vibes in the 'God's Playground' music video

Want to see New York City united? Look no further than hip-hop icon Rakim coming through with his hard-hitting ‘God’s Playground’ music video with everyone from 38 Spesh to Skyzoo pulling through in epic fashion.

The visual even pays proper respect to the late DMX and Fred The Godson. Completely tap in.

Rakim returns with the third visual installment taken from his recently released project, GODS NETWORK (REB7RTH).

Appropriately titled, “GOD’S PLAYGROUND,” the track showcases the GOD MC’s talents as an all around triple threat. In additional to laying down vocals, and handling production, Ra also showcases his skills on the Technic 1200s, as he also lays down the cuts.

To boot, the visuals boast appearances by 38 Spesh and Skzyoo, along with unreleased posthumous feature from NYC legend Fred the Godson. The video concludes with an unreleased prayer from the world renowned DMX.

G.O.D.'S NETWORK (REB7RTH) is available now through all major digital retailers and streaming platforms. In addition, a limited edition 7-inch for “BE ILL” b/w “LOVE IS THE MESSAGE” on either classic black, white or clear vinyl may be purchased now, exclusively through 1332 Records. Last, two different NFT options are available, along with The G.O.D. Pack that features a 24 bar verse from Rakim, along with six Rakim-produced beats eligible for usage on your next project! G.O.D.'S NETWORK (REB7RTH) is released in partnership through Holy Toledo Productions / Compound Interest Entertainment / RRC Music and 1332 Records.

Rakim’s G.O.D.’s Network (Reb7rth) is now available at all DSP's. 

Watch Rakim FEAT 38 Spesh, Skyzoo, Fred The Godson & DMX "God's Playground": https://www.youtube.com/watch?v=3lkzQlw9bC4

You can now purchase, stream, add and favorite G.O.D.’s Network (Reb7rth) at your preferred DSP: https://compoundinterest.lnk.to/RAKIM_REB7RTH

Watch Rakim Star In ESPN's "Beyond The Bronx" Feature That Aired On 8.18.24, Spike Lee & Rakim Discuss The Significance Of The New York Yankees Hat:  https://www.espn.com/video/clip?id=40888165 

For More Information:

Follow Rakim:

https://x.com/rakimgodmc

https://www.instagram.com/thegodrakim/

Pyrex: The 'Screamin' music video touches much more than your soul

Want to lose yourself in the music? Look no further than what rap crooner Pyrex is doing for The Culture especially with his newly released ‘Screamin’ anthem. The song is already featured on the homepage’s Top 50 must-hear anthems but this visual goes extra hard.

Pure flexing and wild cinematic appeal as Pyrex pushes to get his message across to Attackers and A-Team alike. Tap in.

After sharing his latest single “Screamin” last week, Baltimore-bred Hip Hop pillar Pyrex releases his new the official music video. The GRAMMY-nominated artist, producer and budding star continues to build excitement for his forthcoming album Sincerely, Rex, due for release later this year.

Get “Screamin” at all DSPs HERE and watch the official music video HERE. 

Pyrex’s longtime penchant for melancholy soundscapes comes into full focus on “Screamin.” On the track, the longtime member of Southside’s 808 Mafia collective showcases a celestial croon as he conjures jarring imagery of a romance that’s transitioned into a dark place: “Painting with my blood, telling me it’s art.” With his trap influence still in tow, Pyrex continues to tap into a broader scope of his artistry with his early Sincerely, Rex offerings. 

This vision is brought to life in the video for “Screamin,” which visually invokes the same paranoia and angst baked into the song’s lyrics. Sent into a panic after being poisoned by a demonic symbol of lust on a seemingly relaxed night in, Pyrex finds himself fighting feverishly for his life as external pressure joins forces with his inner demons, both literally and figuratively. The symbolism is startlingly clear: betrayal can do vicious things to one’s psyche. 

About Pyrex:

As his name suggests, Pyrex is a master of the cook-up. Since emerging as a pioneering member of the legendary 808 Mafia in the late 2010s, the GRAMMY-nominated producer-artist has cheffed up engrossing soundscapes for the likes of Young Thug and Future to reconfigure the sonic parameters of trap music. In the process, his beats have collected hundreds of millions of streams and he’s become a modern hip-hop icon. Now, he’s ready to level up again. His debut album, Sincerely Rex is more adventurous and refined than any of his prior works. As stylish as it is mesmerizing, “Wat im On” is the soundtrack to a spaceship joyride. With hazy guitar and spurts of warped vocals, tracks like “Skeletons”, “Void” and “Burning Bridges” are alluringly psychedelic, evoking experimental acts like Animal Collective or Pink Floyd more so than any of his more traditional contemporaries. It’s Pyrex 2.0 — an expansion demanded by a potent cocktail of ambition and imagination. Rex strengthened his skills producing for everyone from superstars like 21 Savage, Lil Yachty, Migos, Juice Wrld and renowned wordsmiths J. Cole and JID. Early in his career, Rex earned cosigns from trap music godfathers Metro Boomin and Southside, cementing his status as a leader of a new generation. As a member of 808 Mafia and as a solo artist, he continues to innovate at every turn. Today, separating Rex’s impact on modern hip-hop is like trying to scrape the surface from sandstone; instead of simply being influenced by trap music, Rex has become the fulcrum of the subgenre itself. With his latest, he’s cheffed up an eclectic array of sounds and emotions for an album that’s as raw as it is controlled.Sincerely, Rex is his most potent recipe yet. 

Rich Amiri & Internet Money: The 'Keep It Cool' lyric video has arrived to help your karaoke goals

Whether you’re about flexing those karaoke skills to the masses or want to master singing in the shower, it’s all in the power of a lyric video. So look no further than Rich Amiri and Internet Money’s newly released ‘Keep It Cool’ tune and easy to read bars.

It’s all in the presentation and the song’s overall audio fire. Completely zone out and step up those memorization skills.

Following his hit track “ONE CALL” (675M streams) going Platinum this week, Rich Amiri, the recently announced 2024 XXL Freshman, joins forces with Internet Money for new single "KEEP IT COOL". The track arrives alongside the announcement that he'll be embarking on a 12-date headlining European tour this fall. A highly-anticipated release thanks to its viral TikTok snippet, "KEEP IT COOL" is an energetic track that blends Rich Amiri's full-toned vocals with a glitchy trap instrumental courtesy of Internet Moneyproduction masterminds Synthetic and Sharkboy. The song stamps the third release following the success of the rapper's breakthrough album Ghetto Fabulous and “ONE CALL”, which marked his debut on the Billboard Hot 100 chart.

An artist who cut his teeth in the online DIY scene while still in high school, Rich Amirisigned a joint venture with Internet Money/10K after initially making waves with projects For the Better and Evolution, the latter of which was highlighted by the Lil Tecca-featuring “Poppin” (20M Streams). Now fresh off a US headlining tour that saw him perform five sold-out shows, a trip to New York for Fashion Week, and electric appearances at Rolling Loud California and Lyrical Lemonade's Summer Smash, Rich Amiri is continuing his hot streak with tracks like “MADONNA & RIHANNA” (17M+ Streams) and "OUT MY MIND". Making waves with his futuristic blend of soul, trap, and R&B, Rich Amiri is laying the groundwork for a monster 2024 with "KEEP IT COOL" (w/ Internet Money) as he prepares to release a new album later this year.

Big Sean & The Alchemist: It's eye-opening and big life facts on display in the 'Together Forever' music video

Ready for non-stop Big Sean flexing? Me too. Turns out the Detroit rap veteran is coming through with ample tunes like his new ‘Together Forever’ music video with production and flexing coming courtesy of the legendary The Alchemist.

It’s all types of greenery and life moments on display here. Embrace the flex.

GRAMMY®-nominated multIplatinum artist Big Seanteams up with The Alchemist and releases new single and music video“Together Forever” from his forthcoming sixth studio album Better Me Than You (Def Jam Recordings). Listen HERE and watch HERE.
 
Lyrically, Sean opens the track talking about how he handles the pressures of his day-to-day life and the people who help him maintain his mental clarity. He keeps it blunt from the beginning, “I had to shake the little shit off.” It’s clear that getting to this point wasn’t an easy feat and Sean had to make the most of what life has thrown at him. He thanks his inner circle for inspiring his resilience over a classic The Alchemist beat. The introspection of the track is heightened with the video featuring the duo which opens with a collage of clips that resemble a film reel almost as if it was the opening of a timeless movie.

Big Sean first teased the track on social media reclaiming the narrative after some of his music had leaked online posting, “I’m a just start droppin this new music before they leak it all.” Fans clamored to hear the snippet on socials asking when they could expect the full version of the track.
 
With today’s release of “Together Forever,” Sean continues building the hype around his forthcoming sixth studio album Better Me Than You which is now available to pre-save.

ABOUT BIG SEAN
A 7x BET Award-winning and GRAMMY®-nominated superstar, Big Sean is an uncompromising force in hip hop and culture at the top of his game. Since unleashing his 2011 PLATINUM-certified debut album Finally Famous on Kanye West’s G.O.O.D. Music/Def Jam imprint, Sean has sold more than 50 million records and continues to elevate with no signs of slowing.  This year he will release his eagerly awaited sixth studio album Better Me Than You (Def Jam Recordings) which includes the critically acclaimed singles “On Up,” “Yes” and “Precision.” A true multi-hyphenate, Sean is also gearing up to release his first book “Go Higher” (Simon and Schuster) that serves as a spiritual guidebook for our times and outlines his five key practices for inner work and self-acceptance. In addition to his 2011 debut album, Sean’s musical catalog also comprises PLATINUM-certified albums Detroit 2 (2020), I Decided.(2017) and Dark Sky Paradise (2015) which all debuted at No. 1 on the Billboard 200, as well as GOLD-certified album Hall Of Fame (2013). His track records boasts an impressive 21 MULTI PLATINUM, PLATINUM AND GOLD-certified hit singles including the 9x-PLATINUM No. 1 hit “IDFWU” feat. E-40, the 6x-PLATINUM “Bounce Back,” 5x-PLATINUM “Dance (A$$)” feat. Nicki Minaj, 4x-PLATINUM “Beware” feat. Lil Wayne and Jhené Aiko, as well as the No. 1 "Marvin Gaye & Chardonnay" feat. Kanye West and Roscoe Dash, and the GRAMMY-nominated “Mercy” feat. Pusha T and 2 Chainz with which he shared multi-platinum success with Kanye. Attracting an audience of 50 million across social channels, Sean leverages his platform to give back as he runs the Sean Anderson Foundation, a 501(c)3 non-profit organization which assists in the education, health, safety and well-being of school aged youth in underserved communities across the country. For more information, please visit www.uknowbigsean.com.

Laila!: The vibes are more than just alive in the 'Not My Problem' music video

What’s better than having a summer anthem during the hottest season of the year? How about having a full-fledged music video to complement the audio fire? Look no further than music crooner Laila! coming through with her ‘Not My Problem’ visual gem.

It’s all about turning up with the gang-gang and turning her words into visual statements. Tap in.

Fast-rising Billboard and TikTok chart-topping singer, songwriter, producer and 18-year-old, gen-z, R&B musical iconoclast LAILA! (aka "Baby Genius") unveils the globally anticipated music video for her uber-viral summer smash single "Not My Problem" out now. Watch HERE. The single is from Laila!'s forthcoming debut album "Gap Year!" which will release on September 6th and is available for pre-order today HERE via label IIIXL Studio distributed in partnership with Soundcloud.

Following her #1 TikTok hit "Like That!," which debuted this spring on Billboard's TikTok Top 50 chart and reigned in the top five of the charts for six weeks straight, “Not My Problem” also soared to #1, as well as charted on Billboard's "Hot R&B Songs" chart. The single has garnered over 100 million plays via reels, shorts and stories across social platforms while piling up over 36 million streams to date on dsp's with 20 million plays on Spotify alone.

The visual, directed by Otmara Marrero follows Laila! on a dream-filled, 90's themed, boss-girl journey as she provides the remedy to easily dismissing things that aren't one's problem. “Not My Problem” began as a freestyle I made after making the beat first" says Laila! "I played it for my sister and she said 'that's hard.' I just started singing the hook and it worked. It’s more of a mantra about letting go and not taking on things that really aren’t your problem."

Written, produced and performed exclusively by Laila!, "Not My Problem" has quickly become one of this summer's most globally viral songs while also inspiring some of music's hottest artists and producers in Hip Hop such as 6lack, Flo Milli, Big Sean and Fabolous among dozens of other hitmakers to drop verses and remixes on IG and TikTok thanks to Laila!'s SoundCloud Remix Producer Challenge inviting people to create remixes of her single. Laila! and winner of her remix producer challenge, hit-making producer Cash Cobain, collaborated on "Problem" the official remix to her hit single which released earlier this week.

Receiving favorable press in Billboard, Complex, Nylon, On the Radar, Rolling Stone, and Way Up with Angela Yee among others thus far, Lyrical Lemonade stated about Laila!: “While tons of artists each day sit around and scratch their heads about how to make it all make sense, Brooklyn based singer, songwriter, and producer, Laila!, is running laps around them as she’s seemingly figured this all out before even graduating high school."

Olamide, Fireboy DML & Asake: It's a high-speed chase on the ground and air in the 'Uptown Disco' music video

Want to hit the road at record speed? How about soaring the skies and taking off? Maybe both? It’s all going down - and up - for the trio of Olamide, Fireboy DML and Asake these days with anthems like ‘Uptown Disco’ getting the visual treatment.

It’s all types of celebrations and fun vibes going in this cinematically glowing presentation. Turn up.

Just under a year after the release of his critically acclaimed Unruly album, which has amassed over 300 million global streams, and amidst rumours of his “retirement” swirling the zeitgeist, renowned African music icon and Nigerian rap legend OLAMIDE is back with a surprise new EP titled IKIGAI / 生き甲斐, VOL.1. The EP title, derived from the Japanese concept of ‘ikigai’, which means "a reason for living", serves as a thematic foundation for the project, where Olamide explores the intersections of passion, profession, and purpose. Throughout the EP, Olamide reaffirms his position as a trailblazer in global music, delivering on innovation and deep resonance yet again.

The Ikigai / 生き甲斐, Vol. 1 EP showcases Olamide’s genre-defying artistic versatility, and puts his legendary status in global music in no doubt. Sonically, the EP is a glorious fusion of hip-hop, afrobeats, dancehall, amapiano, and pop music, which offers a rich tapestry of diverse eclectic sounds, as Olamide continues to push the boundaries of his sound. Diving into themes of life, love, and power, the 7-track project reflects a new chapter in Olamide’s career, marked by a renewed passion for music, and a deeper connection to his artistry, underscoring his continuous evolution on this journey towards his ‘ikigai’ – his true reason for living and fulfilment.

Each track on Ikigai / 生き甲斐, Vol. 1 offers a distinct musical experience, with the opener ‘Metaverse’ introducing listeners to the EP's eclectic sonic landscape, followed by the high-energy ‘Uptown Disco’ featuring Olamide’s proteges Fireboy DML and Asake, while ‘Knockout’ with Moroccan Algerian songstress Sabri adds a soulful and sensual undertone to the project. ‘Hello Habibi’ sees Olamide exploring Arabic musical influences, demonstrating his global outlook, while the spiritual ‘Morowore’ reveals more of Olamide's introspective side. The EP culminates with the nostalgic ‘Synchro System’, which reunites Olamide with YBNL alumni Pheelz, Young Jonn, and Lil Kesh.

MORE ABOUT OLAMIDE

Olamide is one of Nigeria’s biggest stars, and one of the most successful artists to emerge out of Africa, with over one billion streams of his music worldwide. Equally at home emoting over a buoyant afrobeats rhythms, as he is rhyming over a pulsing trap beat, Olamide is known for his multilingual-style tracks that showcase his abilities to rap and sing in English, Pidgin and Yoruba. His classic discography has birthed essential afrobeats classics – from ‘Wo!’, ‘Motigbana’, and ‘Bobo’, to ‘Fada Fada’ with Phyno, ‘Kana’ featuring Wizkid, and ‘Infinity’ featuring Omah Lay.

He is also the founder of YBNL Nation, which he has grown into one of Nigeria’s most influential record labels. Since forming the imprint more than a decade ago, Olamide has not only helped launch the careers of afrobeats royalty such as Fireboy DML, Asake, and Adekunle Gold, but has also built a creative community and platform that champions the authentic and innovative sound of Nigerian music. The African icon’s impact and artistry have also garnered the acclaim of global tastemakers such as Billboard, Pitchfork, Forbes, Rolling Stone, and The GRAMMYs, among others.

Olamide shared his classic debut album Rapsodi in 2011, and has since dropped more than ten massive projects including last year’s Unruly, and the 2021 album UY Scuti, which have combined for over 500 million streams, as well as 2020’s widely successful Carpe Diem that birthed the massive hits ‘Infinity’ and ‘Loading’. Every song he touches in the past 18 months has turned to gold, whether it’s ‘Kpe Paso’ with Wande Coal, or ‘Amapiano’ and ‘New Religion’ with Asake, and as he returns with Ikigai, Olamide continues to show why he is one of the biggest stars on the continent.

Lord Sko: The Washington Heights native delivers with Statik Selektah's 'Lesson Learned' music video

I promise you if it wasn’t for my crushes The Clermont Twins, you would see Lord Sko and Statik Selektah’s ‘Lesson Learned’ music video as the Video of the Day for today. My goodness. This production is signature Statik but it’s Lord’s flow which is most impressive in this visual flex.

Washington Heights on full display? New York City vibes from start to finish? You better believe it. Get caught up.

A torch bearer for the NYC rap scene, 20-year-old Lord Sko has the kind of songwriting chops and raw rhyme skills that would play in any era. Teaming with Statik Selektah for his latest lyrical showcase, the Washington Heights native shares "Lesson Learned," his new single and music video. "Lesson Learned" is the first glimpse of PIFF, Lord Sko's third album, coming October 23rd.

Applying his gruff rasp atop liquid keys, jazzy vibraphone and Statik Selektah's scratches, the young emcee delivers a string of assonant flexes on "Lesson Learned," proving that even though his style is timeless, he still acts his age: "Bless the broken language, I'm smokin' in Copenhagen/I could either be dead or in jail, or old and famous/Doin' shows in Vegas, closin' caskets, dodgin' open cases/Kids is coppin' Tims and askin' me how they supposed to lace 'em," he smirks. In the video, Sko shows the world around his hometown, bouncing from an Uptown pool hall to the cobblestone streets of DUMBO, as the visual effects mirror his intricate lyrics.

"Lesson Learned" is Lord Sko's first new solo song of 2024, presaging his next album, PIFF, coming soon. The anticipated follow-up to his acclaimed 2023 album United Palace is an expansion of the young rapper's sound, wiht a sonic palette crafted by luminaries like Harry Fraud, Statik Selektah, A-Lau, and Arlo Walker, the 18-year-old production prodigy who has been Sko's right-hand man since his 2022 debut, MUSEUM. The 14-track project signals Sko's growing respect in the rap game, with a cross-generational selection of features including Conway The Machine, Curren$y, Polo Perk$, and the legendary Grand Puba of the seminal rap group Brand Nubian.

With limitless potential and a work ethic to match, Lord Sko is looking to take his NYC sound global. Stay tuned for much more from the young artist as PIFF approaches.

The Background:

Lord Sko, aka Josh Fersko, is a native of Manhattan's Washington Heights. Already a veteran at just 20-years-old, having dropped 2 full-length projects, the prodigious lyrical talent continues to sharpen his sword on the upcoming PIFF, sure to be a stoner classic. The upcoming album finds the young rapper expanding his classic NYC sound, with help from producers like Statik Selektah, Harry Fraud, A Lau, and his right-hand man Arlo Walker.

Young Sko fell in love with rap music when he was still in middle school. Back then, hip-hop was in the fondly-remembered blog era, and Sko (who refers to himself as "the rap Jeff Hardy") elt himself drawn to the stoner side of blog rap, including Wiz Khalifa, Odd Future, Action Bronson, and Curren$y, who would later become a collaborator. After practicing his craft for two years, Sko decided at age 17 to share his skill with the world, teaming up with then-16-year-old Arlo Walker to create the 2022 album Museum. In 2023, Sko followed up that auspicious debut with the even-more-polished United Palace, named after the historic concert hall located in his uptown neighborhood.

The 14-song PIFF is the next step in Lord Sko's ascension, featuring high profile features that show the young artist's burgeoning reputation in the rap game. Among others, the project features appearances from Conway The Machine, Curren$y, Polo Perks, and the legendary Grand Puba of Brand Nubian. With PIFF on deck, an upcoming collaboration with Statik Selectah in the bag, and a forthcoming National and his first-ever European tour in 2024, the future looks bright for Lord Sko. Stay tuned for more.

Okay Kaya: It's a trippy but super chill vibe in the 'Check Your Face' music video

Feel like turning up? Want to simmer down? How about both at the same time? Look no further than crooner Okay Kaya bringing a unique, signature style to the masses courtesy of her ‘Check Your Face’ music video.

The song is trippy but repeat mode-worthy. Completely lose your mind to the visual and turn up.

Today, multifaceted Norwegian-American pop auteur Okay Kaya returns with her new single “Check Your Face” off her highly anticipated album, Oh My God—That’s So Me, out September 6th. Coinciding with the track is a Lou Beauchard-directed stop-motion video depicting the song’s bewildering world of emotions. To better illustrate the song’s underlying playful nature, Kaya picked out a famous quote by Australian journalist-writer Clive James: “Common sense and a sense of humor are the same thing, moving at different speeds. A sense of humor is just common sense, dancing.” 

She adds, "Wrote this slacker disco song about wanting to be, if not a not a brightsider, then at least a belly laugher. Sometimes tricky to access just that bliss, but if you’re happy and you know it, check your face! It was fun and warming to make this track on the island during a frigid winter. It was a quiet time without much social stimuli. If you’re gonna dance alone in your basement, might as well make a song-to-dance match."

“Check Your Face” serves as the latest offering from the new album and joins the previously released singles “The Groke”, paired with an otherworldly visual directed by Julia Patey, and the piano-led ambiance of “Undulation Days”.

Alongside the upcoming album release, Okay Kaya will embark on her North American and Europeantour. The North American leg of the tour will kick off in New York on September 5 at Xanadu, with stops in Montreal, Toronto, Austin, and Atlanta before wrapping in Los Angeles on September 13 at Teragram Ballroom. The European and UK run will follow shortly after - full list of dates below. Tickets are on sale now at https://okay-kaya.com/.

Following sold-out shows in London and Berlin and now on the cusp of launching her fourth LP, Okay Kaya is an artist at the peak of ambivalent lyrical mastery. Known for a trademark style of songwriting that juxtaposes the unglamorousness, instinctiveness, and emotional toils of the human experience with saccharine sweet, rapturing vocal melodies, Kaya has pioneered an anti-poetic style of art that frees a generation from the weight of constant perception. 

An enduring ability to connect beauty with blunt day-to-day mundanity strikes Kaya’s songwriting as a once-in-a-generation skill. On Oh My God - That’s So Me, Kaya doubles down on the self-realized nature of 2022’s SAP, with much of the composition and production being led by herself, sometimes in perfect seclusion following the move to a new island home last year. Only accessible by boat, the island created a set of limitations, from collaboration opportunities to access to mainland activities, that became a tool for creating the record. Alone time enabled her to abstract concepts of multi-platform existence and the reality of navigating the make-believe in art.

Lil Baby: The Atlanta rap superstar might have the best bachelor pad - ever

Want to get your grown man on and still have fun? Look no further than how hip-hop star Lil Baby is showing out these days with an inside look into his stylish and super fire Georgia home.

It’s an Atlanta mansion with all types of bachelor flexes at every corner. Embrace just over 10 minutes of the A-Town here dishing on his crib.

Gunna: The POV goes crazy in the 'today i did good' music video

Typically when it comes to POV, there’s only one type of flick I enjoy it most. However, I’m 100 percent here for the creative direction of rap crooner Gunna courtesy of the ‘today i did good’ music video.

The song is tough but it’s all about the camerawork and seeing things from his perspective as he travels the globe. Tap in.

Skylar Blatt: The 'Hold Me Down' lyric video will have you properly turning up for karaoke night

Want to learn the lyrics to a fire song super fast? Look no further than hip-hop crooner Skylar Platt coming through with a hard-hitting ‘Hold Me Down’ single and lyric video.

It’s the type of audio gem deserving of ample repeat mode activations plus the lyrics help keep you a top tier karaoke contender. Tap in.

Following the meteoric success of her summery single “Wake Up” ft. Chris Brown, Skylar Blatt is continuing her push for superstardom. Her new single, “Hold Me Down,” is out today viaILWT/Saint Ka$h/Arista, delivering another hit that showcases her slick vocals and attitude.

“Hold Me Down” features a skittering and sparse beat that holds its bass drops back until absolutely necessary, making each low-end hit even more rewarding. Blatt’s melodic charm is on full display on her dynamic verses and catchy hook, crafting a sticky and memorable melody well-suited to blasting out of Bluetooth speakers and car stereos. Skylar Blatt’s cool confidence permeates the track, as she flexes her drop top Bentleys while acknowledging the road that got her there. Dodging the haters and staying focused on herself, “Hold Me Down” is a song for standing on a beachfront balcony–basking in the wind and sun, and feeling every ounce of gratitude for what success may bring.

“Hold Me Down” is the highly-anticipated follow-up to “Wake Up,” which was released in late April to much fanfare. It has generated more than 30 million streams to date, with TMZ proclaiming it’s “already being nominated to be a song of the summer,” Billboard selecting it as one of its R&B/Hip-Hop Fresh Picks, and ESSENCE crowning it as one of its “Best New Music” of its release week. Skylar's breezy single reached the Airplay Top 10 at Urban Radio and Rhythmic formats (it currently sits at #14 and #10 on each chart, respectively). She recently appeared on Angela Yee’s Lip Service to talk about “Wake Up” and much more.

Raised by a single mother as one of six, Skylar turned to hip-hop to escape the troubles of her youth, developing a style derived from the best East Coast and Midwest rappers. She first gained attention with freestyles she posted on her Instagram, eventually gaining an early co-sign from Meek Mill, and a glowing profile from Lyrical Lemonade. In October 2023, Skylar shared her mixtape Blatt SZN, home to "God Forbid" and ten other Cincy slappers. The tape won her a fan in Lola Brooke, who hopped on a remix to her song "F*ck Fame." Before "Wake Up," Skylar released her single "Laughin To Tha Bank,” a hard-hitting anthem that impacted local radio in Cincinnati.

Now, as the inaugural signee to Saint Ka$h Records, the record label founded by Kendell "Sav" Freeman, Skylar is looking to become the next Midwest rapper to break things open. With more music on the way, the Queen City queen is ready to defy the odds and take over 2024. Watch this space–the Sky is the limit.

Diany Dior & Bay Swag: It's a complete summer love crush in the 'Wanna Get Sexy' music video

The official summer love anthem? I think I just discovered it. Coming up on rap crooners Diany Dior and Bay Swag for their ‘Wanna Get Sexy’ tune? The single goes hard but turning up the heat with their music video? My goodness.

I can’t get enough and this visual goes hard no matter the time of day. Lose your mind to this summer classic.

Latto: The mind-blowing rap vixen completely bodies everything in the 'Georgia Peach' music video

Feel the need to turn up? Look no further than how hip-hop vixen Latto is showing out these days with ample music from her newly released Sugar Honey Iced Tea album including the music video for the project’s lead-off single ‘Georgia Peach.’

My goodness. It’s all types of mind-blowing and glowing going down here. Tap in.

Joe West: The 'Dama Beuga' lyric video will show you how we talk and how we speak

Honestly? This is 100 percent why I love Attack The Culture. Of course the Drake and Kendrick Lamar caliber artists will always get love but when you have talented artists like Joe West showing out? My goodness. This new ‘Dama Beuga’ tune goes hard and sets the stakes high.

How about the hardcore flow with a lyric video to set the tone, too? Tough. Peep the details and get caught up in the turn up vibes.

Today, rising hip-hop phenomenon, artist, and model Joe West has just dropped his latest single, “Dama Beuga,” via Akademy Records/Uptown Records/Republic Records. This track is available now on all major streaming platforms and is poised to be a defining moment in Joe West’s burgeoning career.

Listen to “DAMA BEUGA”: HERE

Joe West, the Harlem-raised recording artist of Senegalese descent, merges every aspect of his cultural background making a fun new summer anthem.  Unflinching confidence and swag pulses through his flashy lyrics about dressing fly, moving like he’s 50 Cent, and living it up with beautiful women in the club. The song title and recurring chant translates to the phrase “I want you” in Wolof, his native tongue. 

As Joe West continues to rise in the music scene, “Dama Beuga” is set to further establish his reputation as an artist who seamlessly fuses different genres and cultural influences. His journey from Harlem to the international stage is a testament to his talent and relentless drive.

The track notably follows the recent banger “TOTM,” which Joe has also performed on On The Radar platform. Watch HERE. He also released “Switch” feat. A Boogie wit da Hoodie. Beyond piling up millions of streams and counting, HipHopEargasm applauded it as a “melodic masterpiece,” while 24Hip-Hop attested, “West has swiftly soared into the limelight.” Plus,“Switch” landed in the wake of “Uno.” The latter notably entered daily rotation on “Fortnite Radio” where it reached an audience of 350 million registered users.

Following co-signs from the likes of A$AP Rocky and more, Joe recently supported Soulja Boy on a string of East Coast dates on the “SOULJAWORLD” Tour. He took the stage in Maine with A Boogie Wit Da Hoodie.

ABOUT JOE WEST

The son of Senegalese immigrants, Joe West absorbed music from every angle as a kid. Beyond listening to African legends at home, he immersed himself in classics by the likes of JAY-Z. Initially, he harbored NBA dreams before opting to write and record music of his own in college. He gained traction with the likes of the independent Wicked Kid from the West EP [2018] and Wicked Rebirth EP [2022], while 2023’s the single “I’m Him” popped off, garnering buzz. Along the way, he tallied millions of streams and earned praise from REMIXD Magazine, The Hype Magazine, and Elevator Magazine, to name a few. At the same time, he shined as a model, collaborating with everyone from Pyer Moss to Reebok. Now, he’s about to leave his imprint on the culture with a series of singles for Akademy Records/Uptown Records/Republic Records and more to come.