Jay Critch: The New York rap heavyweight's 'Loopy' music video is a look into his daily lifestyle flexing
Want to see how rap artist Jay Critch turns up on a regular basis? Look no further than how he’s turning up courtesy of the newly released ‘Loopy’ music video.
Want to see how rap artist Jay Critch turns up on a regular basis? Look no further than how he’s turning up courtesy of the newly released ‘Loopy’ music video.
It’s pure flexing and tons of fun from the strip club setting to the high-end fashion shopping. Completely zone out in this visual glow up.
Jelly & MCVERTT: It's a Miami takeover in the 'Don Rep' music video
Who’s ready for the summer vibes to keep going into the fall? Look no further than how rap artist Jelly and MCVERTT are serving up courtesy of their hard-hitting ‘Don Rep’ music video.
Who’s ready for the summer vibes to keep going into the fall? Look no further than how rap artist Jelly and MCVERTT are serving up courtesy of their hard-hitting ‘Don Rep’ music video.
The song goes hard but getting this visual treatment with the baddies, bikini goals and did I already mention jaw-dropping vixen? Completely tap in.
Atlanta's own Jelly is stepping into the spotlight with his electric new single "Don Rep," featuring MCVERTT. This is the first release from Jelly under MNRK Music Group, and it's a bold statement from the rapper who’s known for his infectious energy and unforgettable performances.
The "Don Rep" music video, released in tandem with the single, brings to life the swagger and flair that Jelly is known for, making this the must-watch and must-listen moment of the year.
"Don Rep" showcases Jelly’s knack for delivering tight, musically engaging cadences with his trademark smile, turning every bar into an earworm. The track’s beat, paired with its repetitive and catchy chorus, guarantees it will stick with listeners long after the first listen.
Already a familiar name in the scene, Jelly has garnered attention with his standout performances, including opening for Pi'erre Bourne on tour. With co-signs and features on platforms like On The Radar, DGB Media, and From The Block, Jelly is paving the way for his highly anticipated 2024 project.
J.P.: It's spooky, late night woods fun with a baddie in the 'Freak Girl' music video
Who says you have to wait until October for the scary vibes to ignite? Turns out rap artist J.P. is doing much more than delivering a couple anthems these days courtesy of a fire ‘Freak Girl’ music video going down in the woods.
Who says you have to wait until October for the scary vibes to ignite? Turns out rap artist J.P. is doing much more than delivering a couple anthems these days courtesy of a fire ‘Freak Girl’ music video going down in the woods.
It’s all types of spooky season vibes and I’m 100 percent here for it. Get caught up in the fun.
20-year-old Milwaukee rap catalyst J.P. has shared his new single "Freak Girl" – out now along with an accompanying music video. Long-anticipated thanks to a previous leak, this new, definitive version of the track fuses the addictive energy of Milwaukee bounce with a prominent sample of the theme song from beloved Disney Channel show Gravity Falls — and J.P.'s ever-playful, raunch-filled lyricism. "Freak Girl" follows the success of J.P.'s Song of the Summer contender “Bad Bitty” (60M+ Streams) as well as the track's recently-released NLE Choppa-assisted remix (3M+ Streams). It's been a career-minting year for J.P., whose new album Coming Out Party was met with momentous praise from the likes of Rolling Stone, Pitchfork, and The FADER. Alongside his viral On the Radar performance, recent months have seen J.P. garner acclaim with a string of popular singles, including 2023’s Dora the Explorer-sampling “Get Down”, “She Took”, and “PARTY MIX”, which contains a flip of Billie Eilish’s 2018 track “when the party’s over”. Known for his lovable, carefree personality as much as for his danceable sing-raps, J.P. is carving out his own niche as a must-watch artist coming out of the Midwest — all while juggling a student-athlete career as a music major and basketball player at The University of Wisconsin–Stevens Point.
Hailing from Milwaukee, J.P. was raised by his mother, grandmother, and uncles and has a background in vocal jazz performance, taking inspiration from old-school R&B artists (Sam Cooke, Otis Redding, Al Green, and Luther Vandross), classic pop singers (Frank Sinatra, Dean Martin, Jackie Wilson, and Ella Fitzgerald), musicals (The Sound of Music and The Wizard of Oz), and the Ethiopian dance Eskista as much as he does his hometown rap scene. Equipped with a unique arsenal of deep-cut influences, J.P. is adding his own distinct flavor to his city’s club-ready movement — and helping to put Milwaukee on the map in the process.
DaBoii: The 'Help Me' freestyle music video is all about grinding and simplifying the hustle
You know the fire power is there whenever rap artist DaBoii is serving up. So it’s no shocker he’s glowing up courtesy of the ‘Help Me’ freestyle music video.
You know the fire power is there whenever rap artist DaBoii is serving up. So it’s no shocker he’s glowing up courtesy of the ‘Help Me’ freestyle music video.
It’s pure energy and stacks on display here. Tap in.
DaBaby: The rap heavyweight completely delivers with a 'Big Mama' freestyle music video
Is there any slowing down DaBaby these days? Not at all. It’s all eyes on the hip-hop heavyweight and he knows it especially with a fire ‘Big Mama’ freestyle music video.
Is there any slowing down DaBaby these days? Not at all. It’s all eyes on the hip-hop heavyweight and he knows it especially with a fire ‘Big Mama’ freestyle music video.
Baby continues his streak of dropping pure flames to the masses. Embrace the fun.
Kid Cudi & Chip Tha Ripper: The 'DON'T WORRY' music video is a full-fledged New York City ode
Fun fact? How about finding out rap crooner Kid Cudi moved to New York City in 2004? It’s all about showing love to the Big Apple alongside rapper Chip Tha Ripper in their ‘DON’T WORRY’ music video.
Fun fact? How about finding out rap crooner Kid Cudi moved to New York City in 2004? It’s all about showing love to the Big Apple alongside rapper Chip Tha Ripper in their ‘DON’T WORRY’ music video.
It’s pure flexing with New York City on full display here. Tap in.
GRAMMY® Award-winning multi-platinum sonic visionary, artist, producer, actor and director Kid Cudi shares “Don’t Worry” featuring Chip Tha Ripper on all streaming platforms.
Listen HERE. Watch the music video on YouTube HERE.
The self-proclaimed “ode to New York” sees Cudi lean into the sonic stylings he originated during his time in the city. His airtight flow and unpredictable cadence drive the track towards a hypnotic hook, while old friend and longtime collaborator Chip Tha Ripper pulls up with an incendiary verse of his own. In the visual, they take over NYC together.
The release accompanies issue #4 of his comic book series Moon Man and will be unveiling the accompanying Kid Cudi Presents The Soundtrack of Moon Man very soon.
Get Moon Man #4 HERE via IMAGE COMICS.
In other big news, “Day ‘N’ Nite (nightmare)” just received a rare RIAA Diamond certification, enshrining his groundbreaking debut Man on the Moon: The End of Day as “the first 2000s hip-hop album to earn multiple RIAA Diamond singles.” The record also houses the Diamond-certified “Pursuit of Happiness (nightmare).”
Earlier this year, he uncovered INSANO (NITRO MEGA), which magnified the world of his 2024 ninth studio album, INSANO, with 18 brand new tracks. It included a likeminded cohort of talent, namely Wiz Khalifa, Lil Yachty, Bone Thugs & Harmony, Chip The Ripper, and more. Thus far, INSANO has piled up tens of millions of streams and earned critical acclaim. Glide Magazine raved, “These 21 tracks make up a cosmic journey through the many faces of Cudi’s creativity, an unapologetic victory lap for an innovative voice with very little to prove to anyone except himself,” and FAULT professed, “Cudi has once again shattered expectations.” CLASH put it best, “INSANO can be riveting.”
As always, his world keeps evolving and expanding across artistic mediums and culture…
Stay tuned for more from Kid Cudi.
SteelSeries: The Arctis Nova 5 wireless headset just made Christmas come early
Pause on the headline if necessary. But all inside jokes and ‘That’s what she said’ moments to the side - it’s safe to say today’s a massive celebration coming courtesy of the SteelSeries powerhouse with its newly launched Arctis Nova 5 White wireless headset. Giddy up.
Pause on the headline if necessary. But all inside jokes and ‘That’s what she said’ moments to the side - it’s safe to say today’s a massive celebration coming courtesy of the SteelSeries powerhouse with its newly launched Arctis Nova 5 White wireless headset. Giddy up.
It’s pure awesomeness and in just 90 seconds, you’re going to completely lose your mind to why this is an affordable must-own gadget not just for gaming goals but even for your away-from-gaming lifestyle flexes. Completely tap in.
Powers Pleasant, A$AP Ferg & Armani Caesar: The 'Shmoke' music video is a Harlem takeover
Feeling the need to turn up at the start of the grind week? Look no further than what’s brewing courtesy of Powers Pleasant, Armani Caesar and A$AP Ferg delivering with their ‘Shmoke’ music video.
Feeling the need to turn up at the start of the grind week? Look no further than what’s brewing courtesy of Powers Pleasant, Armani Caesar and A$AP Ferg delivering with their ‘Shmoke’ music video.
The single is super hard but I’m here for Harlem getting proper attention with a hard-hitting visual. Completely zone out with this cinematic presentation.
Quavo & Ty Dolla $ign: The 'If I Fall' music video is a super hero's anthem
Could you use a super hero right now? Look no further than what Quavo, Ty Dolla $ign and Are We Dreaming are serving up courtesy of their ‘If I Fall’ music video.
Could you use a super hero right now? Look no further than what Quavo, Ty Dolla $ign and Are We Dreaming are serving up courtesy of their ‘If I Fall’ music video.
It’s all inspired by the new Transformers One film and what better way to mesh hip-hop with action? Giddy up.
IDK: The 'KiCKIN' music video is a full-fledged elevator party
Who says you can’t have the time of your life on an elevator? Turns out rap heavyweight IDK comes through with much more than bars courtesy of a hard-hitting ‘KiCKIN’ music video.
Who says you can’t have the time of your life on an elevator? Turns out rap heavyweight IDK comes through with much more than bars courtesy of a hard-hitting ‘KiCKIN’ music video.
Primarily turning up in an elevator before hitting the streets, IDK completely wilds out and takes you on a trippy visual journey you have to see to believe. Tap in.
Popstar Benny, Vayda & SadBoi: It's late night turning up fun in the 'Wiz' music video
Ready for October? Well, before you answer - how about knowing hitmaker Popstar Benny is serving up quality fire with a new Oasis studio album arriving next month? Now… how about those fall goals?
Ready for October? Well, before you answer - how about knowing hitmaker Popstar Benny is serving up quality fire with a new Oasis studio album arriving next month? Now… how about those fall goals?
It’s all about counting down the rollout to his new LP and geeking out with a fire ‘Wiz’ music video demanding your attention with collaborators Vayda and SadBoi pulling through, too.
Atlanta production arbiter Popstar Benny has just announced that his new album Oasiswill be released next month on October 11th and shared the LP's lead single "Wiz" (feat.Vayda & SadBoi) — out now along with an accompanying music video. Fueled by a moody piano riff, skittering hi-hats, and its Popstar Benny-produced visual, "Wiz" finds Vayda and SadBoi, two of ATL's 2024 breakout artists, trading lyrical barbs across a sleek tapestry of ominous 808s ("Why all these n----- wanna be a bad bitch?/Stay postin' all of these pics of they fits/Hookah and a bottle, they callin' it lit/Crumble under pressure, I'm callin' them Ritz"). The track marks the first offering from Oasis, which boasts a stacked all-woman ensemble of ATL rappers and vocalists, including Coco & Clair Clair, Vayda, SPOOK, SadBoi, and more.
On Oasis, in the words of Popstar Benny: “Atlanta is in its female renaissance. All the girls got something to prove — that’s why they can do it better than a lot of the guys.”
Known for his work with Rod Wave, Kevin Abstract, Destroy Lonely, and more, Oasisstamps Popstar Benny's first project of 2024 following the release of 2023's University!, which featured Tony Shhnow, Bear1Boss, and Duwap Kaine. Produced and curated by Benny alongside a familiar cast of frequent collaborators (Cashcache!, Nerdcoke, Baredex,), Oasis was mixed by ATL's own Alex Tumay (Metro Boomin, Young Thug, Travis Scott, 21 Savage) and features cover art courtesy of Farris Knudsen, who also designed Lil Uzi Vert’s Pink Tape and Gucci Mane’s Droptopwop. Recorded in just over a week at a treehouse Airbnb in ATL's Virginia-Highland neighborhood, Oasis is a celebratory ode to the city's woman-led rap renaissance — capturing an unforgettable portrait of Atlanta's vibrant new underground in the process.
DeepCut with VicBlends: Big Sean pulls through for an hour-plus Q&A dishing on his entire career
Do you have an hour to spare? Well, how about an hour and nearly five minutes? Turns out rap veteran Big Sean has plenty to dish on and proves it appearing on the ‘DeepCut with VicBlends’ broadcast.
Do you have an hour to spare? Well, how about an hour and nearly five minutes? Turns out rap veteran Big Sean has plenty to dish on and proves it appearing on the ‘DeepCut with VicBlends’ broadcast.
From music-making and family goals to talking about his appreciation for meditation, it’s all types of enjoyment and learning going down here. Completely tap in.
In this exclusive interview, Vic has Big Sean in the barber's chair for a vulnerable conversation in which they talk about everything from his upbringing in Detroit, how he first met Ye, his past struggles with burnout, creating healthier habits, his love for his mom, writing his first book, his new album, and several words of wisdom to keep in mind when faced with adversity.
During the conversation, Big Sean also opened up about his past experiences with overcoming Adderall addiction, sharing -
"I remember walking into a studio and feeling like I couldn't do anything without it. That's when I knew I had an issue, that's when I knew I had a problem. I was like ok, I need to immediately stop this. I cold turkey stopped it... I had to fall back from everything. I had to stop what I was doing and I had to start connecting with myself again spiritually because I completely fell off of that. I really got back into my meditations heavily and I surrounded myself with mentors that helped me connect with myself more."
DeepCut officially launched this April and has had some incredible guests for the first season including Tom Brady, Tony Hawk, Polo G, Noel Miller, Lil Yachty, Shakur Stevenson, Jake Paul, Trae Young, and Sean O'Malley. Produced by Tom Brady's award-winning creative studio Shadow Lion, episodes release biweekly.
N3WYRKLA & Skilla Baby: The flirty vibes are on full display in the 'mind now' music video
Feel like turning up a few more times with summertime wrapping up? Look no further than how N3WYRKLA and Skilla Baby are letting loose on their ‘mind now’ anthem. More than a single, the music video goes tough, too.
Feel like turning up a few more times with summertime wrapping up? Look no further than how N3WYRKLA and Skilla Baby are letting loose on their ‘mind now’ anthem. More than a single, the music video goes tough, too.
It’s pure energy and flirty vibes on full display. Lose yourself in the cinematic presentation.
Exuding an effortless cool and unshakeable confidence, rising Alt-R&B songstress N3WYRKLA is one of the most exciting young artists on the East Coast. Keeping up the momentum from her recent Timbaland-collab “CH3RRY,” the New Jersey-born artist shares “mind now” ft. Skilla Baby, her new single, also produced by Timbaland himself. The tracks finds N3WYRKLA navigating a situationship, as she delivers a clear message telling the individual in that they need to make a choice, even though she knows the answer...is her: “It’s ‘bout to get real messy / Wanna break ties wit him, I did / Tell your b*tch that you leavin’ / Gotta make your mind now, It’s me / She don’t even know that you playin’, that you play with her heart.” Skilla Baby claps back at N3WYRKLA’s demands over brash drums and a propulsive bassline, putting her firmly to the side: “I ain’t bout to leave my b*tch, ‘cuz I love my b*tch / I don’t need love from you, I don’t trust that sh*t / We can have fun when we in the club, that’s it / I ain’t tryna be your man, baby we just vibin’ / I’m be your side n***a, baby be my side b*tch.” The “mind now” video finds N3WYRKLA executing intricate choreography with a crew of backup dancers, before she links up with the rising Detroit star to play out their complicated relationship.
“mind now” follows up “CH3RRY,” a Timbaland-produced Alt-R&B track released earlier this summer, which earned coverage from BET, HotNewHipHop, and more. These two singles have continued a steady rise for N3WYRKLA, who has been on the radar of tastemakers since 2023. That year, N3WYRKLA released her debut EP, SELFishly enTITLED along with a stream of singles that helped her grow an audience and garner attention, one such example being her angsty single, “GMFU” which garnered over 1 million streams across all platforms. After her music grabbed the attention of Brent Faiyaz, N3WYRKLA was invited to hop onto Faiyaz’s critically acclaimed album Larger Than Life, joining Faiyaz and A$AP Rocky on the track “Outside All Night.” N3WYRKLA's vulnerable delivery of lines like “If I let you in, can you promise you won’t be outside doing me wrong” adds emotional depth to an already yearnful track, which currently has 67M streams across platforms. This feature earned N3WYRKLA’s first Billboard chart entry, debuting at #10 on Billboard’s Hot R&B Songs chart and #26 on Billboard’s Hot R&B/ Hip-Hop Songs.
Released earlier in 2024, her latest EP, it’s not you, it’s me is dedicated to “taking accountability about the role you play in a relationship,” says the 24-year-old artist. The EP has amassed over 2 million streams across all platforms after reaching #23 on the Apple Music's R&B/Soul Top Albums Charts. The EP features a second collaboration with Brent Faiyaz on the lo-fi synthy RnB single “not enough,” which garnered 1 million streams across all platforms.
N3WYRKLA is making a name for herself in the R&B world and is one to watch. Her ability to connect with listeners through her straightforward lyricism and emotiveness proves to be the superpower that will propel her to new heights. Stay tuned for more
Babyface Ray: It's a flashback to 2001 in 'The Kid That Did' album trailer
Love cinematic flexing? Look no further than rap artist Babyface Ray gearing up to deliver his The Kid That Did studio album to the masses with a fire trailer completely setting the tone.
Love cinematic flexing? Look no further than rap artist Babyface Ray gearing up to deliver his The Kid That Did studio album to the masses with a fire trailer completely setting the tone.
From going all the way back to his childhood in 2001 and fast-forwarding to his modern day come-up, it’s clear Ray has plenty to say and this nearly three-minute trailer promises big things.
Fat Joe, Anitta & DJ Khaled: It's three the hard way for the 'Paradise' music video
Getting an 80’s vibe with a modern day flex? I’m here for it. Getting the trio of Fat Joe, Anitta and DJ Khaled for their ‘Paradise’ music video? I’m here for it.
Getting an 80’s vibe with a modern day flex? I’m here for it. Getting the trio of Fat Joe, Anitta and DJ Khaled for their ‘Paradise’ music video? I’m here for it.
It’s big hot weather flexing at the end of the summer grind. Embrace the fun.
LL Cool J & Eminem: The 'Murdergram Deux' music video is pure nostalgia with a modern twist
Lyrical rap legends still throwing down in 2024? You already know the vibes seeing LL Cool J and Eminem linking up for their new ‘Murdergram Deux’ music video.
Lyrical rap legends still throwing down in 2024? You already know the vibes seeing LL Cool J and Eminem linking up for their new ‘Murdergram Deux’ music video.
The song already is flames but getting the visual treatment too? Pure toughness. Turn up.
Curren$y: The Jet Life THC Soda takeover has officially started
Are you feeling the Jet Life vibes around Attack The Culture right now? Say less. It’s all about my all-time favorite rapper Curren$y and getting blessed with the opportunity to try out his Jet Life THC Soda and my goodness - the Grape Lemonade just hits different.
Are you feeling the Jet Life vibes around Attack The Culture right now? Say less. It’s all about my all-time favorite rapper Curren$y and getting blessed with the opportunity to try out his Jet Life THC Soda and my goodness - the Grape Lemonade just hits different.
The co-sign is real and what better way to embrace the celebration than seeing Spitta showing out with the crew and friends embracing his Jet Life THC Soda? Say less.
‘Revolutionary.
SHOP NOW at JetLifeSoda.com.’
BERNA & Tiny Boost: The 'Know Me' music video is a massive self-check
Mad keys? Big stacks? Baddie? It’s all about checking your status for rap artists BERNA and Tiny Boost with their fire ‘Know Me’ music video. The song is pure flames and seeing them together? Big cinematic flexing.
Mad keys? Big stacks? Baddie? It’s all about checking your status for rap artists BERNA and Tiny Boost with their fire ‘Know Me’ music video. The song is pure flames and seeing them together? Big cinematic flexing.
I’m here for what the duo are delivering in this visual. Completely turn up.
Lucki: A much-needed 'On The Radar' freestyle has arrived and demands attention
Need to turn up? Look no further than how rap artist Lucki is serving up especially when it comes to an ‘On The Radar’ freestyle. My goodness.
Need to turn up? Look no further than how rap artist Lucki is serving up especially when it comes to an ‘On The Radar’ freestyle. My goodness.
It’s super tough and clicks in at just under five minutes. Completely tap in.
BossMan Dlow: The 'Shake Dat Ass' music video really is your twerk song flex
The song dropped months and months ago but you can’t tell me rap star BossMan Dlow slacks when it comes to his music slapping for years and years. So the ‘Shake Dat Ass (Twerk Song)’ music video arrives during the final hot weeks of summer and it’s must-see.
The song dropped months and months ago but you can’t tell me rap star BossMan Dlow slacks when it comes to his music slapping for years and years. So the ‘Shake Dat Ass (Twerk Song)’ music video arrives during the final hot weeks of summer and it’s must-see.
Big glowing and big flexing? You bet. Turn up.