Doja Cat proves it's way deeper than rap with major power move
Got speakers? West Coast rapper Doja Cat might have the entire world confused with what her music career future is right now but there’s no denying her run in the entertainment world is only getting bigger notably with a new global brand ambassador partnership with audio technology giant JBL.
Doja Cat powers up with JBL
While the details are still coming together, fans can now catch Cat showing endless love - publicly - to the popular brand. She even teased the news to fans across social media.
The secret is out, Kittenz. JBL announces its latest global ambassador, teaming up for a collaborative partnership with global superstar Doja Cat. The 11-time Grammy Nominee and X-time Grammy winner broke news of her JBL ambassadorship to her Instagram followers leading into last night’s Grammy awards before commanding attention on the red carpet. Her one-of-a-kind custom Lucite handbag with a blinged out JBL Clip 4 tucked inside turned the conversation from “what are you wearing,” to “what are you listening to?”.
The answer was loud and clear: JBL and Doja are teaming up in a big way. Music lovers everywhere need no longer wonder what happens when the best in sound meets the hottest act in music. Special performances and unexpected moments throughout the campaign will give fans front-row seats to unfiltered experiences that will leave them wanting more.
Doja Cat’s true love for JBL
To make sure the world know it’s not just for the bag, Cat has dished on why this partnership makes complete sense. She detailed her admiration for the brand with a full-fledged statement.
“I love that JBL encourages people to be their genuine selves and is letting me have fun with this partnership. Who says we need to leave the idea of carrying around boomboxes behind in the 80s? I’d wear clothes made of speakers if I could,” said Doja Cat. “I’ve always encouraged my fans to follow their passions, and I love that they can see me following mine through my work with JBL. I can’t wait for everyone to see all the cool shizz we’re doing, including something coming really soon for my biggest fans.”
The unforgettable Grammys win
The big news follows Doja Cat coming up big alongside collaborator SZA for their ‘Kiss Me More’ win at the Grammy Awards show in Las Vegas Sunday night.
