Doodie Lo: The 'Purple Nightmares' anthem is audio flames and cinematic flexing

What do you prefer? A full-fledged workout audio gem or major cinematic flexing deserving your full attention? Maybe both on the treadmill and bike? Say less. Rap artist Doodie Lo comes through with a fire ‘Purple Nightmares’ drop you can’t ignore.

Doodie Lo’s ‘Purple Nightmares’ hits extra hard

The song goes dumb but adding the purple appeal to the visual? Super tough. Tap in.

Wielding his raspy voice like a weapon, Kankakee, IL's Doodie Lo examines life in the streets from all sides. Reflecting on a habit that nearly wrecked his life, the Only The Family rapper shares "Purple Nightmares," his new video single. Over a poignant, piano-filled instrumental by Ricky Hoodrich, Doodie Lo warns of the dangers of drinking lean–including paranoia and night terrors–and dwells on the unexpected drawbacks of fame. In the video, Doodie Lo dwells in his crib with only his woman and his medicine to keep him company, as he tries to find a better way forward.

"Purple Nightmares" is Doodie Lo's second new video of 2024, following the clip for "Role Model." Both new singles will appear on What Made Me, the OTF vulture's upcoming album and his first full-length since his breakout Big Doodie Lo. Released in 2021, Big Doodie Lo is home to “Me & Doodie Lo,” an energetic collab between King Von and Doodie (over 20 million YouTube views), in which the legendary O-Block native gives Mr. Kankakee an enthusiastic co-sign. Over the past few years, Doodie Lo has considerably grown his profile, racking up over 80 million streams to date, gaining hundreds of thousands of YouTube subscribers and Spotify Monthly Listeners, and collaborating with heavy hitters like Kodak Black, Moneybagg Yo, Pooh Shiesty, BIG30, and more.

Founded by Lil Durk, Only The Family is one of rap’s most respected labels and most impressive collections of talent. Originally based in Chicago, the label earned a reputation for cultivating some of the city’s most vital talents, with members like Doodie Lo, Booka600, Chief Wuk, and the late great King Von. With a roster that reflects label boss Durk’s signature combination of raw lyricism and emotional songwriting, OTF has released several label compilation mixtapes, the most recent being 2023's Nightmares In The Trenches. Stay tuned for much more from Durk and OTF in 2024.