Got game? Spotify does with its All-RapCaviar line-ups
It’s no secret - basketball and hip-hop go hand in hand. So it’s no surprise Spotify’s All-RapCaviar rollout is packed with awesomeness in the form of a one-of-a-kind launch celebrating artists and their love for the sport.
Spotify’s All-RapCaviar launch is legit
It’s all about the best of the best. Inspired by the All-NBA team - you know, the yearly roundup the league does celebrating the best players in the NBA - Spotify’s All-RapCaviar reunites the best rappers in the game, and every element of the campaign will combine the best of both worlds.
The campaign kicks off today with the reveal of the All-RapCaviar teams, then on June 21st fans will vote for the MVP and Rookie of the Year, a social content series ‘Inside RapCaviar’ and a culmination event in Los Angeles, celebrating all the artists in the lineup.
Ready to get more excited? Here’s the full rundown on how it’s going down.
Here’s how it works:
To kick off the campaign @RapCaviar social revealed its All-RapCaviar teams, chosen by Spotify editors, in three, five-man teams to get fans talking:
First Team: Future, Gunna, Kendrick, Lil Durk, Drake
Second Team: Kanye West, Doja Cat, Jack Harlow, Lil Baby, Megan Thee Stallion
Third Team: YoungBoy NBA, Kodak Black, Nicki Minaj, Latto, Pusha T
To keep the hype going, @RapCaviar (IG Reels/Twitter & @Spotify) will debut a mini-episode today, June 21st inspired by Inside the NBA, called ‘Inside RapCaviar’ where hip-hop personalities will go head to head to discuss the All-RapCaviar teams and category nominees.
@Rapcaviar Twitter will reveal the nominees for MVP and Rookie of the Year. We will invite fans to vote via a Twitter poll where users will have the opportunity to make their picks and debate with others online on selects.
The All-RapCaviar Coach of the Year will be revealed on June 22nd.
To keep on theme, the selections for the 2022 All-RapCaviar Teams were based on the acts’ streaming performances on RapCaviar and other Spotify Hip Hop-centered playlists during the duration of the NBA season from November 2021 to June 2022.
The voting will culminate with a live, exclusive event in Los Angeles on June 23, where Latto and MoneyBagg Yo will perform before VIPs, industry insiders, and top RapCaviar fans on Spotify. Winners of the two voting categories and artists of all three teams will be recognized for their contributions to hip-hop. So who will take home hip-hop bragging rights?
Even Lil Durk is big-time hyped about the launch
It’s more than just the fans being pumped. Chicago’s Lil Durk is excited about what this new All-RapCaviar rollout is shaped up to be.
“RapCaviar is the best of the best. It’s the place where fans go to listen to their favorite songs that represent our culture. I appreciate Spotify for naming me First Team All RapCaviar for the second year in a row. Recognition like this motivates me to keep going harder and get better.”
The Spotify numbers aren’t lying, either
While everyone is up on the streaming giant’s platforms, it’s really about the power RapCaviar has as a game-changer in the streaming world. Already nearly a decade in and the numbers aren’t lying.
Since launching in May 2015, Spotify’s RapCaviar has been the leading destination for hip-hop, conversations, and culture. Spotify’s RapCaviar has featured over 13,500 artists to-date and currently has over 14M+ followers.
