Here's the true breakdown for why Spotify's Wrapped for Artists is super important
You know those infectious ‘Spotify Wrapped for Artists’ posts your favorite - and least fave - artists have been posting these past few days? Turns out there are way more epic posts from what we even realized.
Fortunately, there’s an amazing PR team at Spotify always coming clutch with those dope posts we might have missed. Initially we were going to post a ridiculous rundown of some really mind-blowing stats but even more important is really understanding what this whole ‘Artist Wrapped’ is really about.
Hence, some really important breakdowns plus a graphic to show how it’s blown up since its inception in 2017. You’re welcome, you’re all welcome (no, really - thank-you (you-know-who) at Spotify!):
Spotify for Artists launched its annual 2021 Artist Wrapped microsite, presenting artists with a custom experience and sharecard showcasing their success on Spotify over the past year.
Artists can log-in or sign up for Spotify for Artists to view their sharecard and microsite experience, now available in 31 languages. Sample highlights you might remember from years past include…
Total hours streamed
Increases in followers, total listeners, streams, or playlist adds
Total number of top listeners
Total number of fans sharing the artist’s profile, albums, and songs
Info showing the journey of an artist’s top track: Number of streams, how it traveled around the world, the day when it had the most listeners at the same time, playlist adds, and more
As well as some new bells and whistles, like:
Audio Aura, a visualization of an artist’s songs based on the moods, genre, and sounds associated with their music
Throwback Track that showcases an artist’s top catalogue track that is still going strong
All of the artist’s listed collaborators
Since its inception in 2017, Artist Wrapped has become a moment that artists and fans alike look forward to all year and it has seen tremendous growth since its launch:
The number of monthly active Spotify for Artists users during the Artist Wrapped time period increased by 670% (more than 7x) between 2017 and 2020.
Traffic to Spotify for Artists on the day of Artist Wrapped launch increased 933% (more than 10x) between 2017 and 2020.
Visits to the Artist Wrapped microsite increased 1381% (more than 14x) between 2017 and 2020.
Shares to social media from the Artist Wrapped microsite have increased by 285% since 2018.
