J. Cole and Bas are officially in NBA 2K23 with a Dreamer Edition too
If you’re a Dreamville fanatic, there’s no way you can stay calm over the latest NBA 2K23 news. The label’s frontman and leader J. Cole and Bas have taken their love for basketball up a few notches by joining forces with the mighty NBA 2K franchise.
Dreamville has entered the NBA 2K universe
It’s deeper than rap for Dreamville. Cole is not only balling in real life but gracing the cover of the NBA 2K23 Dreamer Edition. From the fresh kicks to emphasizing the dreamer lifestyle, it’s all in the artwork.
2K today revealed details about the all-new MyCAREER experience in NBA® 2K23 on Next Gen that includes the largest and most involved storyline in franchise history. The story kicks off after the NBA Draft and challenges players to balance their performance in the NBA, while navigating their off-court career through music, fashion, and business. Among a rich cast of characters and cameos, MyCAREER will feature Dreamville musicians Elite and Bas as they help players befriend J. Cole and capture the hearts and minds of The City.*
J. Cole was also revealed as the cover star for the NBA 2K23 DREAMER Edition dropping this fall for PlayStation® 5 and Xbox Series X|S. Exclusively available at GameStop in the U.S. and Canada, the NBA 2K23 DREAMER Edition adds to J. Cole’s already standout accomplishments as a Grammy Award winning multi-platinum hip-hop artist and certified baller. Visit the NBA 2K23 official website for all the details.
Of course with this type of huge news it’s only right for both Cole and NBA 2K to speak on the powerful partnership.
“NBA 2K has long been a place to discover new musical talent through their game and continues to be a gold standard for showcasing all things basketball culture,” said J. Cole. “It’s been an amazing journey to not only appear on a cover of this year’s game, but to be part of the MyCAREER storyline, soundtrack and bring the DREAMER brand into NBA 2K. There’s also more to come, so watch out for all things Dreamville and DREAMER brand drops during Seasons and for Bas and Elite in this year’s MyCAREER story.”
“The sheer scale, depth and talent featured in this year’s MyCAREER creates an unparalleled experience within NBA 2K23,” said Alfie Brody, Vice President of Global Marketing Strategy at NBA 2K. “At the top of that list of talent is our first cover star who truly sits at the intersection of basketball and music. Bringing a visionary like J. Cole and DREAMER into the creative process for both the game and the soundtrack showcases the pillar of culture that NBA 2K23 has become.”
Additionally, the NBA 2K23 soundtrack will feature a collection of globally renowned artists at launch, including “TITANIC (feat. Rich Brian)” by Jackson Wang, “Rucón” by Alemán, “West Like (feat. Kalan.FrFr)” by Destiny Rogers, “The Matrix” by Ski Mask the Slump God, “Surround Sound (feat. 21 Savage & Baby Tate)” by JID, “Wants and Needs (feat. Lil Baby)” by Drake, “Nail Tech” by Jack Harlow, “Megan’s Piano” by Megan Thee Stallion, “No Trends” by Mike Dimes, “Que Oso” by Snow Tha Product, “Rapstar” by Polo G, “love nwantiti (ah ah ah) [feat. Joeboy & Kuami Eugene] [Remix]” by CKay, and many more. With three new tracks dropping every Friday, the NBA 2K23 soundtrack will feature a variety of artists, along with record label partnerships and integrations throughout Seasons.
