Joyner Lucas: The new 'What's That?' anthem really does hit hard
Is there anyone as lyrical as Joyner Lucas representing New England? The hip-hop heavyweight comes through with another audio gem from his upcoming Not Now, I’m Busy studio album in the form of his ‘What’s That?’ tune.
Joyner Lucas’ ‘What’s That?’ really does hit hard
Whether you’re here for the instrumental or love Joyner’s lyrics, the song deserves ample repeats in preparation for the August studio effort rollout.
The New England native fires off sonically-charged bars and showcases his versatility in the electrifying track. On the new single, Joyner fact-checks Google when it comes to his net worth, enjoying the bachelor lifestyle and stacking up millions.
"What’s That?” is the third release from Joyner’s forthcoming album, coming after he dropped “Blackout (feat Future)” in April and “Devil’s Work Part 2” in March. The latter was a thought-provoking single, where he rapped about changing the course of time and stopping Will Smith from slapping Chris Rock, preventing Kobe Bryant from taking a helicopter in January 2020 and eradicating the vape cartridges from Brittney Griner’s bag before her trip to Russia.
It’s been non-stop slaps for Joyner. He continues to put out fire and there’s no sign of slowing down.
“What’s This?,” “Blackout” and “Devil’s Work Part 2” reaffirms Joyner’s ability to effortlessly flow over a range of beats. Whether it’s a club-banging sound or a menacing beat, he demonstrates a unique ability to adjust his cadence no matter the producer or fellow collaborator.
His upcoming album, Not Now, I’m Busy, will mark Joyner’s first album in three years. His last album ADHD, debuted in the Top-10 of the Billboard 200, earned RIAA gold certification, sparked a much-needed conversation about mental health and established a new template for success that independent artists could follow.
Beyond the release of his new album, the Boston native is gearing up for a massive year, considering his latest pivot into acting. He recently announced that he’ll be starring alongside Mark Wahlberg in an upcoming film, a role that Wahlberg personally cast him for.
