NLE Choppa: The Memphis rap superstar's 'Duck Boot' is finally dropping
The wait’s almost over. Rap heavyweight NLE Choppa’s long-awaited ‘Duck Boot’ is gearing up for mass consumption after partnering up with Black-owned foot apparel powerhouse FCTRY LAb.
NLE Choppa and FCTRY LAb team up for their ‘Duck Boot’ drop
After months of teasing and showcasing to the masses, Choppa has struck gold with FCTRY LAb in getting his dream feet apparel put together for the world to experience. Peep the details and massive salutes to Thomas Welch with the photo credit and Miquelle West for the stylist credit.
Black-owned, LA-Based footwear disruptor, FCTRY LAb and multi-platinum rap sensation NLE Choppa announced their collaboration to drop the exclusive “Duck Boot,” which is the first of several limited edition shoe designs the two partners are developing together. Having debuted the Duck Boot at Rolling Loud on the main stage and the Lakers game courtside with FCTRY LAb Co-Founder Omar Bailey, Choppa becomes the latest music partner disrupting the footwear landscape with the forward-looking, visionary team.
“FCTRY LAb looks for creators who want to build product lines and brands together,” said Bailey. “By giving these artists, athletes, and creators the opportunity for profit sharing and equity ownership, we go beyond the typical collaboration fees and endorsement deals offered by most footwear brands. I’m a big fan of what Choppa is doing musically, collaborating on the Duck Boot with him has been inspiring, his entrepreneurial mindset really puts him ahead of the game.”
“I’ve been following Omar’s journey since he worked at Yeezy,” said Choppa. “I’ve always been a fan of his designs and how bold they are. When it came to making my own shoe, I knew I had to do it with him and his team at FCTRY LAb to make a real creative statement and impact. He has bet on himself every step of the way, which is in my DNA as an artist and entrepreneur. I can’t wait for y’all to go crazy over these!”
FCTRY LAb sold out of their first shoe, the “Knight RNR” created by Bailey, who has over 20 years of global product design and development experience creating footwear for entertainers such as Jay-Z and Lady Gaga, athletes such as current players Jalen Ramsey (Miami Dolphins), French Soccer Player Karim Benzema, Trent Williams (San Francisco 49ers) as well as former players José Bautista (Toronto Blue Jays) and Allan Houston(New York Knicks) in addition to working alongside culturally-impactful brands like Supreme, New Balance, K-Swiss and Timberland.
The Duck Boot takes a familiar shoe concept and makes it fun and exciting with the theme of yellow ducks, combined with innovative materials and exaggerated elements. Its design is driven by a distinctive exterior shape, making a bold statement in footwear fashion. Contrasting this bold exterior is an interior designed for ultimate comfort, with high-quality materials. Meticulously crafted from initial sketches to final product, this versatile boot embodies both innovation and collaboration, fulfilling Bailey's vision for redefining footwear while encapsulatingChoppa's bold style. The Yellow Duck Boot will be prominently featured in the new music video for Choppa’s forthcoming single filmed at Rolling Loud and at FCTRY LAb’s one-of-a-kind LA design studio and development lab.
