SoundCloud's new 'Scenes: plugg' is all about Atlanta's raw rap beats
Do you need a little more than the commercial and mainstream entertainment in your life? Look no further than SoundCloud’s new launch of its ‘Scenes’ series focusing on hip-hop underground culture in Atlanta simply referred to as plugg.
SoundCloud’s Scenes is here with Plugg leading the way
The SoundCloud series shows the close-knit communities of the A while also delivering up-close looks at talent from pioneering producer Mexikodro, hitmakers Nebu Kiniza and Yung Bans and influential up-and-comers BabySantana, Bear1Boss, Bktherula, Muddymya, Sojabrat.
Today, SoundCloud debuted “SCENES: Plugg,” the latest episode from its award-winning original music discovery docu-series “SCENES” that tells the stories behind the hottest rising music communities bubbling up on SoundCloud. The episode dives into how the underground hip-hop movement “plugg” first broke out on SoundCloud and in close-knit communities around Atlanta, and is exploding around the globe today. Interviews include pioneering producer Mexikodro, hitmakers Nebu Kiniza and Yung Bans, and influential up-and-comers BabySantana, Bear1Boss, Bktherula, Muddymya, Sojabrat, and more.
Introduced to the world by Atlanta producer Mexikodro and the BeatPluggz collective, the plugg movement ignited on SoundCloud when artists and producers instantly connected with a community drawn to its signature sounds – “simple chords, hard-hitting 808s, and repetitive, thoughtful, addictive melodies,” as described by CashCache!. After catching fire with viral tracks from the likes of Playboi Carti, Rich the Kid, Nebu Kiniza, and Drake, plugg is thriving on the platform today and introducing a new wave of breakout plugg-inspired artists around the world who are evolving the scene, creating new micro-genres and sounds.
Bear1Boss is all about the SoundCloud series
Bear1Boss has fully supported the new launch. Specifically, he’s excited about Georgia’s most-celebrated city getting proper attention on its underground culture.
"Atlanta hip-hop made a foundation with OG stars from Outkast to Lil Uzi Vert, Playboi Carti, and Uno, but there’s a new wave of stars out here today,” says Bear1Boss. “The new plugg sound is like rock, pop, punk stars…this generation puts an emphasis on rage and futuristic swag. In the beginning everybody had a live mixtape in Atlanta, now everyone is on SoundCloud.”
There’s also major excitement about Plugg’s new ‘Scenes’ broadcast with a special curated rundown of ample music.
In celebration of the launch, SoundCloud and Pandora have debuted “Plugg by SoundCloud” – a new station surfacing the hottest artists in and around the plugg scene who are emerging on SoundCloud. Listen to “Plugg by SoundCloud” on Pandora here. For the latest updates on “SCENES: Plugg” and more to come from “SCENES,” stay tuned to SoundCloud’s Instagram, Twitter, and YouTube.
It’s all about SoundCloud’s Scenes
If you’re still getting put onto the popular series, kick back and check out what makes ‘Scenes’ something worth keeping tabs on.
“SCENES” is SoundCloud’s popular music discovery initiative surfacing fast-growing artist and fan communities on the platform and beyond, representing what’s next in the future of music. Debuting in 2021, the series has featured a deep dive into three distinct culture-shifting music movements – East African Underground, PC Music, and Digicore – which garnered over 1.7 million views on YouTube, won an AVA Digital Award, and earned nominations from the Shorty and Webby Awards.
