Of course Snubbs is on SoundCloud's new NY Drill station
When it comes to hard bars, look no further than what Snubbs serves up on a regular basis. Sure, his style has him going into the A Boogie and Lil Tjay bag with auto-tune on occasion, but at the end of the day it’s all about solid signature raps for the Harlem native now getting the spotlight on SoundCloud’s New York Drill station.
When it comes to hard bars, look no further than what Snubbs serves up on a regular basis. Sure, his style has him going into the A Boogie and Lil Tjay bag with auto-tune on occasion, but at the end of the day it’s all about solid signature raps for the Harlem native now getting the spotlight on SoundCloud’s New York Drill station.
Snubbs is on the SoundCloud NY Drill station
Rather than waiting for the world to find out, Snubbs hit up his own Instagram page to break the news. He alerted followers and fans alike to look for him on the new station.
“Ayo All my supporters go and checc me out on the new NY Drill station curated by @soundcloud only on @pandora hit the link in my story to make sure you see how nyc transformed drill 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥”
The recently announced launch has the ‘NY Drill by SoundCloud’ station showcasing emerging artists in the drill scene delivering hardcore Big Apple energy.
Today, Pandora and SoundCloud team up to announce the launch of “NY Drill by SoundCloud” – the newest station propelling emerging artists from this scene that boasts a distinct and dominant New York energy; inspired by the Chicago and UK Drill music scenes before it, this evolution of rap draws on staccato flows and unique, gritty production elements. Popularized by artists like Pop Smoke, Sheff G, Fivio Foreign and more, New York Drill is one of music’s most buzzed about movements.
Originating from SoundCloud’s award-winning music discovery series, SCENES, “NY Drill by SoundCloud'' is the third of a series of stations on Pandora meant to amplify the hottest rising music communities and culture-shifting collectives bubbling up on SoundCloud.
The station will spotlight music from a young, internet-inspired generation of innovative artists who authentically express the energy of New York City. Powered by fans and hand-picked by SoundCloud’s team of music experts, the station will feature artists like Eli Fross, Young Devyn, 22Gz, B-Lovee and more. Listen to “NY Drill by SoundCloud'' on Pandora here.
Following the successful launch of “The Lookout by SoundCloud” on Pandora last year, the SCENES-inspired stations provide a place for fans on Pandora to discover the latest underground communities shaping the future of music. “NY Drill by SoundCloud'' follows the release of “Digicore by SoundCloud” and “PLUGG by SoundCloud” with additional SCENES stations to be announced.
Pandora and SoundCloud are giving shine to the NY Drill scene
The New York drill movement is still going strong so of course Pandora and SoundCloud are putting major respect on the signature sound. The powerful digital platforms have linked to launch their new ‘NY Drill by SoundCloud’ station.
The New York drill movement is still going strong so of course Pandora and SoundCloud are putting major respect on the signature sound. The powerful digital platforms have linked to launch their new ‘NY Drill by SoundCloud’ station.
The NY Drill scene is getting respect from Pandora and SoundCloud
The partnership has the ‘NY Drill by SoundCloud’ station showcase emerging artists in the drill scene delivering hardcore Big Apple energy.
Today, Pandora and SoundCloud team up to announce the launch of “NY Drill by SoundCloud” – the newest station propelling emerging artists from this scene that boasts a distinct and dominant New York energy; inspired by the Chicago and UK Drill music scenes before it, this evolution of rap draws on staccato flows and unique, gritty production elements. Popularized by artists like Pop Smoke, Sheff G, Fivio Foreign and more, New York Drill is one of music’s most buzzed about movements.
Originating from SoundCloud’s award-winning music discovery series, SCENES, “NY Drill by SoundCloud'' is the third of a series of stations on Pandora meant to amplify the hottest rising music communities and culture-shifting collectives bubbling up on SoundCloud.
The station will spotlight music from a young, internet-inspired generation of innovative artists who authentically express the energy of New York City. Powered by fans and hand-picked by SoundCloud’s team of music experts, the station will feature artists like Eli Fross, Young Devyn, 22Gz, B-Lovee and more. Listen to “NY Drill by SoundCloud'' on Pandora here.
Following the successful launch of “The Lookout by SoundCloud” on Pandora last year, the SCENES-inspired stations provide a place for fans on Pandora to discover the latest underground communities shaping the future of music. “NY Drill by SoundCloud'' follows the release of “Digicore by SoundCloud” and “PLUGG by SoundCloud” with additional SCENES stations to be announced.
SoundCloud's new 'Scenes: plugg' is all about Atlanta's raw rap beats
Do you need a little more than the commercial and mainstream entertainment in your life? Look no further than SoundCloud’s new launch of its ‘Scenes’ series focusing on hip-hop underground artist Plugg.
Do you need a little more than the commercial and mainstream entertainment in your life? Look no further than SoundCloud’s new launch of its ‘Scenes’ series focusing on hip-hop underground culture in Atlanta simply referred to as plugg.
SoundCloud’s Scenes is here with Plugg leading the way
The SoundCloud series shows the close-knit communities of the A while also delivering up-close looks at talent from pioneering producer Mexikodro, hitmakers Nebu Kiniza and Yung Bans and influential up-and-comers BabySantana, Bear1Boss, Bktherula, Muddymya, Sojabrat.
Today, SoundCloud debuted “SCENES: Plugg,” the latest episode from its award-winning original music discovery docu-series “SCENES” that tells the stories behind the hottest rising music communities bubbling up on SoundCloud. The episode dives into how the underground hip-hop movement “plugg” first broke out on SoundCloud and in close-knit communities around Atlanta, and is exploding around the globe today. Interviews include pioneering producer Mexikodro, hitmakers Nebu Kiniza and Yung Bans, and influential up-and-comers BabySantana, Bear1Boss, Bktherula, Muddymya, Sojabrat, and more.
Introduced to the world by Atlanta producer Mexikodro and the BeatPluggz collective, the plugg movement ignited on SoundCloud when artists and producers instantly connected with a community drawn to its signature sounds – “simple chords, hard-hitting 808s, and repetitive, thoughtful, addictive melodies,” as described by CashCache!. After catching fire with viral tracks from the likes of Playboi Carti, Rich the Kid, Nebu Kiniza, and Drake, plugg is thriving on the platform today and introducing a new wave of breakout plugg-inspired artists around the world who are evolving the scene, creating new micro-genres and sounds.
Bear1Boss is all about the SoundCloud series
Bear1Boss has fully supported the new launch. Specifically, he’s excited about Georgia’s most-celebrated city getting proper attention on its underground culture.
"Atlanta hip-hop made a foundation with OG stars from Outkast to Lil Uzi Vert, Playboi Carti, and Uno, but there’s a new wave of stars out here today,” says Bear1Boss. “The new plugg sound is like rock, pop, punk stars…this generation puts an emphasis on rage and futuristic swag. In the beginning everybody had a live mixtape in Atlanta, now everyone is on SoundCloud.”
There’s also major excitement about Plugg’s new ‘Scenes’ broadcast with a special curated rundown of ample music.
In celebration of the launch, SoundCloud and Pandora have debuted “Plugg by SoundCloud” – a new station surfacing the hottest artists in and around the plugg scene who are emerging on SoundCloud. Listen to “Plugg by SoundCloud” on Pandora here. For the latest updates on “SCENES: Plugg” and more to come from “SCENES,” stay tuned to SoundCloud’s Instagram, Twitter, and YouTube.
It’s all about SoundCloud’s Scenes
If you’re still getting put onto the popular series, kick back and check out what makes ‘Scenes’ something worth keeping tabs on.
“SCENES” is SoundCloud’s popular music discovery initiative surfacing fast-growing artist and fan communities on the platform and beyond, representing what’s next in the future of music. Debuting in 2021, the series has featured a deep dive into three distinct culture-shifting music movements – East African Underground, PC Music, and Digicore – which garnered over 1.7 million views on YouTube, won an AVA Digital Award, and earned nominations from the Shorty and Webby Awards.
Pote Baby, KenTheMan and Kelow LaTesha make SoundCloud's 'First' Artist Class '22
If XXL has its annual freshman class people geek out over, it’s only right SoundCloud comes through with its new artist discovery program. The popular streaming giant has announced its ‘First on SoundCloud’ 2022 artist class and it’s packed with heavy hitters.
If XXL has its annual freshman class people geek out over, it’s only right SoundCloud comes through with its new artist discovery program. The popular streaming giant has announced its ‘First on SoundCloud’ 2022 artist class and it’s packed with heavy hitters.
SoundCloud announces ‘First on SoundCloud’ line-up
The next wave of emerging artists selected to be part of its First on SoundCloud 2022 class has hard-hitting musicians including Kelow LaTesha and Pote Baby.
Championed by fans on SoundCloud and hand-selected by SoundCloud’s music team, EKKSTACY, Isabella Lovestory, Kelow LaTesha, KenTheMan, Nezi Momodu, Pote Baby, riela, ROSEMARIE, and TITUS will work directly with SoundCloud to co-produce tangible, career-defining moments to deepen artist-to-fan connections that originated on SoundCloud and create unique opportunities to reach new audiences. Check out the introduction video featuring the 2022 artist class to learn more and listen to their hottest tracks in a SoundCloud exclusive playlist.
The proof is in the pudding - and SoundCloud playlists
Over the past few years, musicians have blown up on the SoundCloud platform. Its artist discovery program has also helped ignite artists to reach new heights in the competitive music biz.
Since launching in 2018, SoundCloud’s artist discovery program has helped propel rising sensations that first launched their careers on the platform like Grammy-nominated artists Kehlani and Baby Rose, breakout DJ Cuppy, fast-rising rapper Che Lingo, and chart topper Lil Tecca amongst others. In 2021, First on SoundCloud evolved into a year-long artist program investing in a group of breakout artists by helping them to reach career “first” milestones and connect with fans including SoFaygo’s first live performance to a sold out audience in his hometown of Atlanta, Charmaine’s one-of-a-kind music video release party in Toronto, a first-ever interactive fan event held an LA skate park for Payday, and a narrative film bringing the full artist class together for their cinematic debut.
One of the SoundCloud executives has since stepped up to dish on the program’s success.
“This group of 9 artists, each with their own sounds and identities, represent the next wave of stars in music on the cusp of breakout success — from breakout rapper KenTheMan to alt-rock inspired TITUS,” says Erika Montes, VP of Global Artist and Label Partnerships at SoundCloud. “Like so many of today’s most influential artists first discovered on SoundCloud, these emerging artists are growing their communities and connections with day-one fans on the platform. The First on SoundCloud program is about that unique journey, and we and we can’t wait to create new opportunities with them to amplify their careers and share memorable experiences with their fans on SoundCloud and beyond.”
Here’s a breakdown on the line-up
With time always being money, you might not have the ability to check out each artist’s endless anthems. So, check out a rundown on the line-up and see which ones have you sold.
KenTheMan: Repping Houston, TX, KenTheMan is known for her breakout single “He Be Like” and recent EP What’s My Name including track “Rose Gold Stripper Pole” ft. 2Chainz, which Rolling Stone included in their top 20 “Best Hip Hop Albums of 2021.” KenTheMan is currently working on her debut album due out later this year.
Isabella Lovestory: Honduras-born Latin-pop artist writes intoxicating songs pulling from a range of influences like reggaeton, experimental, alternative electronic, and beyond. Her debut EP Mariposa has set the stage for her unique brand of versatile Perreo-pop, with fans eagerly awaiting her next move.
ROSEMARIE: This LA-based R&B artist discovered by Roddy Ricch’s manager is known for her breakout tracks “Henny Talk,” “Catch 22,” and “Vision.” She’s currently working to launch all new music and embargo on her first-ever tour this year.
Kelow LaTesha: A dynamic fixture in the DMV rap scene, Kelow LaTesha garnered acclaim and a range of fans following the release of her definitive album TSA. Proving her ability to innovate and transcend genres, Kelow is set to release new music in 2022.
EKKSTACY: This genre-bending artist is making big moves in 2022 – he recently dropped a song with HEALTH, currently working on his sophomore album, and will be touring across the US and Europe beginning this spring.
Nezi Momodu: Often referred to as "The Wordplay Queen,” Nezi made a mission to pursue eclectic music and art to encourage younger generations to "let their work speak for themselves.” Aside from being a hip-hop artist, Nezi is also a painter and has created murals and her own album covers.
riela: The Miami-raised musician conjures a variegated soundscape of reggaeton beats, R&B, and pop informed by a multi-lingual, multi-sensory childhood in South Florida. riela crafts a very particular kind of music, mellow and tortured, tough and tender.
Pote Baby: Savannah rapper Pote Baby is set to release his next project Turtle Crossing in 2022 on top of a May tour with EarthGang. He will also be giving back to his community with his 3rd annual city event “Pote Day 2022” in his hometown.
TITUS: The alt-rocker’s calling card is his versatile songwriting. He is credited on 070 Shakes’s single “Guilty Conscience” off her debut album, recently released his “Lost Valley” EP, and is working on his own debut album for 2022.
SoundCloud's new Pa Salieu documentary is a deep dive into his life
Forget the popcorn and grab the power bar. SoundCloud keeps delivering on things outside of just new tunes with its ‘First on SoundCloud’ series centered on a deep look into the life of hip-hop artist Pa Salieu.
Forget the popcorn and grab the power bar. SoundCloud keeps delivering on things outside of just new tunes with its ‘First on SoundCloud’ series centered on a deep look into the life of hip-hop artist Pa Salieu.
The Return of an Afrikan Rebel doc
The new Return of an Afrikan Rebel goes all out to show Pa’s level up from childhood into his full-fledged venture into the music biz. There’s over 14 minutes of real-life exploration into PS’ journey.
Today SoundCloud has released a deeply personal documentary from emerging British-Gambian artist Pa Salieu. Produced in collaboration with Pa Salieu as part of the “First on SoundCloud” program and directed by Tayo Yussef, “The Return of an Afrikan Rebel” captures the artist as he travels back to Gambia for the first time since the age of 7. As a child, Salieu lived with his grandmother and elderly relatives in the West African country, describing that period as the most important time of his life, and the place where he gained his most profound musical influences.
Now 18 years later at the age of 24, SoundCloud has embarked on a visual coming-of-age journey alongside the British star as he reconnects with his culture and humble beginnings following critical acclaim for his EP Afrikan Rebel and a UK tour. The documentary showcases musical collaborations with local talent including ST Da Gambian Dream, a memorable live solo performance to over 30,000 fans, and powerful moments of connection in the country whose fabric shaped so much of his creative identity.
Pa Salieu can’t wait for you to watch the doc, too
The 24-year-old has since stepped forward to speak on the major film’s rollout. He specifically talked about how much it meant for him to return to Gambia and capturing the experience on footage.
“I will forever be grateful to my SoundCloud family for helping make this trip happen. For reasons beyond my control I’ve been unable to return to The Gambia since I came back to the UK as a child. This trip provided a chance to reconnect with family I haven’t seen for years, visit the burial site of my grandparents for the first time, collaborate with incredible local talent and perform in front of over 30,000 people. A moment I will never ever forget. I’m so proud of my country and culture and hope this film gives a small insight into the beauty and soul of The Gambia.”
SoundCloud is honoring Black History Month with some amazing content
It’s no secret, Black History Month never feels long enough but while we’re full-fledged in a 28-days of Black excellence celebration, look no further than streaming powerhouse SoundCloud to properly put respect on some major game-changers by featuring curated content and homepage playlists celebrating Black brilliance and creativity.
It’s no secret, Black History Month never feels long enough but while we’re full-fledged in a 28-days of Black excellence celebration, look no further than streaming powerhouse SoundCloud to properly put respect on some major game-changers by featuring curated content and homepage playlists celebrating Black brilliance and creativity.
SoundCloud has launched a Black History Month-inspired playlist
If you’re a huge fan of playlists, because who isn’t, geek out over the platform’s new green light of content in its ‘Selected By’ area.
Throughout the month, SoundCloud is rolling out a Black History Month edition of “SELECTED BY,” a series of exclusive artist-curated playlists featuring songs that promote moments of self-care and healing, created by incredible rising artists like Jalen Santoy, India Shawn, and Smooky MarGielaa. A number of the “SELECTED BY” playlists will include audio commentary giving a deeper look into how certain tracks have affected these artists. Listeners can navigate to the “BLACK HISTORY MONTH: Celebrating Black Expression'' section plus a wide-range of new and popular playlists featuring Black artists which tie back to this year’’s BHM theme like “SOAK: Soul for Self Care,” ”ON HIGH: Gospel House,” and “UPLIFT: R&B Celebration.”
It’s deeper than SoundCloud playlists
Don’t worry if you’re not on the playlists as much as the average streaming head. The platform is also taking its Black History Month appreciation to social media.
In addition, SoundCloud is leveraging the power of social media with a new tastemaker series to shine a light on some of the brightest leaders in the world of music on how Black art and creativity has been a vehicle for Black history. The series, which will live across SoundCloud’s socials, will share stories through content featuring interviews, animations, and quotes kicking off today with Executive Vice President/GM of LVRN Records and partner in LVRN Management, Amber Grimes, followed by spotlights on Tommy Brown (CEO of Champaign Music Group & Publishing, Grammy Winner, and Multi-Platinum selling producer), and Barry Hefner (Co-Founder, Since the 80s).
Amber Grimes understands the importance of celebrating Black creators
Executive Vice President/GM of LVRN Records and partner in LVRN Management Amber Grimes has already weighed in on how Black Music can be a guidepost for the times.
“Black artists do an incredible job of telling our story and being a sign of the times. And those songs grow older for the next generation to understand what was going on or really helps us understand how things haven’t changed. I remember going into the street to be a part of a protest and everybody just started chanting Kendrick Lamar’s ‘Alright.’ We just have this air of hope especially when we’re together in packs, in 100s, that we’ll get through something. I remember that moment and I’ll never, ever forget that song.”
Grimes also dished on how she envisions her own legacy for generations.
“What I would like my legacy to be is just one of hope. Any young Black girl, any young Black person in general, I want them to always know and believe that they can be whoever they want to be and they can do whatever they want to do. Nothing can stop them, and they shouldn't take ‘no’ from anybody because I never have.”
