PUMA: The iconic brand holds the culture down with an epic mixtape collection

The rap game continues to thrive and PUMA is putting major respect on the hip-hop genre. It’s deeper than rap for the iconic sports apparel brand and it’s clear the new Mixtape collection in honor of the 50th anniversary of hip-hop with Roc Nation, Paper Planes co-founder Emory Jones and footwear designer Alexander John is as mind-blowing as you might imagine.

PUMA honors hip-hop with a super fire Mixtape collection

Whether you’re here for the hip-hop angle or just love fire foot apparel, PUMA has you covered - literally. It’s all about celebrating the rap genre’s growth through the decades and each drop proves it.

Available exclusively at Foot Locker and Champs Sports, this apparel and footwear collection pays homage to an important piece of hip hop history: the mixtape. The star of this chart-topping Mixtape collection is the RS-XL with three versions of the shoe has been designed around different mixtape formats: cassettes, CDs and playlists.

Each shoe features a “LGT Tag,” an NFC-powered chip from Legitimate, that once scanned, unlocks a digital portal featuring exclusive content, weekly mixtape drops and unfettered access to life behind the scenes as a Roc Nation artist. To unlock the exclusive, unreleased music and more from Roc Nation, tap your phone to the tongue of the RS-XL sneaker.

In addition to footwear, the complementing apparel pack consisting of jackets, tees and shorts with bold graphics and music-inspired designs. 

Retailing for $35-$130, the Mixtape collection is available on Friday, July 14, exclusively online and in-store at Foot Locker, Champs Sports and Champs Sports Canada.