News Cyrus Kyle Langhorne News Cyrus Kyle Langhorne

PUMA: There's a massive Ghostbusters collaboration officially going down

What better time for PUMA to link up with Ghostbusters than being days away from spooky season officially arriving? Turns out the iconic sports apparel giant has linked with Sony Pictures Consumer Products to deliver a massive 40th anniversary of the original Ghostbusters arriving next week.

What better time for PUMA to link up with Ghostbusters than being days away from spooky season officially arriving? Turns out the iconic sports apparel giant has linked with Sony Pictures Consumer Products to deliver a massive 40th anniversary of the original Ghostbusters arriving next week.

PUMA and Ghostbusters have a solid drop coming October 1

The fun officially goes down at the start of October and my goodness - the apparel and sneakers look pure ghostly fire. The t-shirt is awesomeness and the kicks demand appreciation.

PUMA together with Sony Pictures Consumer Products have partnered for a paranormal collab in celebration of the 40th anniversary of the original Ghostbusters launching October 1.

The PUMA x GHOSTBUSTERS limited collection features Suede XL redesigned after two of the Ghostbuster’s fiercest foes: Slimer and the Stay Puft Marshmallow Man and two accompanying graphic tees.

Retailing for $35-$95, the PUMA x GHOSTBUSTERS collection will be available exclusively on the PUMA mobile app starting October 1 and on PUMA.com, at the PUMA NYC flagship and additional retailers starting October 3.

 PUMA x GHOSTBUSTERS Suede XL Stay Puft is designed after the terror of downtown: the Stay Puft Marshmallow Man. The puffed tongue detail and chunky laces of the Suede XL make this shoe a perfect fit for a giant killer marshmallow.

 PUMA x GHOSTBUSTERS Suede XL Slimer is designed after one of the most iconic ghosts in the Ghostbustersfranchise: Slimer. These kicks have a custom tongue graphic, a slime green upper, and a hotdog design on the sole. Perfect for a ghost with no legs.

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PUMA: X-girl lace up and break the rules with a nostalgic collaboration

Want more reasons to lace up with PUMA? Look at how X-girl are glowing up with a first-ever collaboration putting the focus on skateboarding Culture and embracing the 90’s and 00’s vibes.

Want more reasons to lace up with PUMA? Look at how X-girl are glowing up with a first-ever collaboration putting the focus on skateboarding Culture and embracing the 90’s and 00’s vibes.

PUMA & X-girl have you covered with fresh flexing

It’s a massive drop slated to arrive in 48 horus and has you covered from patches, charms, studs and pearls to colored laces. Start geeking out.

PUMA and X-girl explore the rebellious style codes of ‘90s and 2000s skateboarding culture for the duo’s first-ever collaboration.

Sister brand to seminal Japanese imprint XLARGE, X-girl was established in 1994 by Kim Gordon of Sonic Youth and Daisy von Furth. The cult brand’s raw ambition to create “Real Girl’s Clothing” is fed by a sampling of music and subculture.

PUMA’s bold team-up with X-girl is defined by its feminine edge and informed by skate-inspired accents and graphics, used across a selection of cut-and-sew pieces as well as reworked PUMA footwear models. The collection evokes DIY sensibilities through the use of graffiti-inspired lettering, contrast stitching, and hand-finished detailing.

The ethos of the partnership is best exemplified by items like the matching Midi Skirt and Woven Jacket that channel elements of workwear. Cropped Graphic Hoodies with a rolled hem bring a vintage feel, while the cycling-inspired Short Tights and Crop Top are adorned with an allover pattern and X-girl tags. For accessories, the collection’s Bucket Hat and Barrel Bag are accentuated with X-girl beading.

Eclectic takes on the PUMA 180 and PUMA Suede come with a special accessory kit including patches, charms, studs, and pearls, plus boldly colored laces. PUMA’s leaping cat logo appears as a lace charm on both silhouettes, while PUMA’s Formstrip is cleverly reimagined as a carabiner.

PUMA x X-girl is available starting March 7, 2024, from PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, and select retailers.

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PUMA x PORSCHE: The new fire collection is all types of luxury balling

Want the best of both worlds? How about getting a fire pair of sneakers along with an even more fire brand of vehicles? Look no further than PUMA x PORSCHE linking up for a super epic-looking collection.

Want the best of both worlds? How about getting a fire pair of sneakers along with an even more fire brand of vehicles? Look no further than PUMA x PORSCHE linking up for a super epic-looking collection.

The PUMA x PORSCHE collection has arrived

Whether you’re a fan of PUMA or just like to take your car appreciation to millionaire status, it’s all in the name of awesomeness with this line-up of attire.

Today, PUMA Hoops and LaMelo Ball together with Porsche proudly unveil the PUMA x PORSCHE Collection, a dynamic collaboration that seamlessly merges the worlds of basketball and automotive excellence.

From the racetrack to the hardwood, the PUMA x PORSCHE collection embodies speed, style, and innovation. Drawing inspiration from one of the most iconic sports cars – the Porsche 911 Turbo – and Indiana's storied automotive history, this collaboration introduces a striking blend of racing-inspired graphics in bold yellow and black color-blocking.

Anchoring the collection are two high-performance PUMA Hoops shoes: LaMelo Ball’s signature MB.03 and the groundbreaking All-Pro NITRO™. 

Taking Forever Faster to the next level with the LAMELO BALL x PORSCHE MB.03. This signature shoe, in a bold yellow and black colorway, pays homage to Melo’s “01 of One” style and the iconic Porsche 911 Turbo. Packed with PUMA Hoops tech, including NITROFOAM™ for superior responsiveness and comfort, the MB.03 is designed to make a statement on and off the court. Additional performance tech points of the latest MB.03 iteration include enhanced durability grip traction and breathable monomesh upper support for an ultra-lightweight feel.

Next up we meet the PUMA x PORSCHE All-Pro NITRO™ – where an iconic carmaker meets an innovative basketball shoe. Featuring bold yellow and black accents, this shoe is more than just a colorway; it's packed with high-performance PUMA Hoops innovations like NITROFOAM™ for cushioning and stability.

The PUMA x PORSCHE collection isn't limited to footwear; the collection also includes six apparel variations, including hoodies, jackets, graphic tees, sweatpants, and shorts. The latest collab showcases a seamless fusion of athletic prowess and automotive elegance, creating a lineup that will surely resonate with basketball enthusiasts and automotive aficionados alike. Step into the fast lane with PUMA Hoops, LaMelo Ball, and Porsche.

Set to launch on February 17th, 2023, the PUMA x Porsche collection, will retail for $45 - $175 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, Porsche.com, Porsche-Design.com, Porsche Design retail stores and at Foot Locker, Kids Foot Locker.

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PUMA: Lace up on the competition with FUSE 3.0 training sneakers

Normally this would find itself in the PHOTOS or even the PREVIEWs, REVIEWS & MORE sections but there’s something about fitness and January which just demand your top-of-the-site attention. PUMA for the win-win? How about lacing up for those workout goals courtesy of the FUSE 3.0 sneakers?

Normally this would find itself in the PHOTOS or even the PREVIEWs, REVIEWS & MORE sections but there’s something about fitness and January which just demand your top-of-the-site attention. PUMA for the win-win? How about lacing up for those workout goals courtesy of the FUSE 3.0 sneakers?

PUMA’s FUSE 3.0 sneakers have arrived

The look is signature enough to glow PUMA but also durable enough to handle all the workout exercises you’re aiming to showcase at your go-to gym or at-home yoga mat and stationary bike.

PUMA has revealed an all-new, re-engineered FUSE 3.0 training shoe – built to help you enhance and intensify your toughest strength training sessions.

The latest in the FUSE franchise, FUSE 3.0 has received a significant silhouette makeover to ensure the shoe is as strong and dynamic as the athletes who wear it.

Designed with a new last, wearers are able to achieve a wider foot splay, increasing stability and enabling a more secure, stable stance. A new dual-density internal midsole with firm heel and flexible forefoot is wrapped in an improved PUMAGRIP rubber compound, featuring FuseFlex metatarsal flex grooves that provide unrivalled traction and allow you to push harder through those explosive movements. Its redesigned HEX TPU heel clip adds invaluable support in the rear foot, whilst a strong poly mesh and TPU coated yarn knit upper offer optimal flexibility and comfort, with a medial rope guard to protect laces.

“FUSE 3.0 is hands down the best CrossFit shoe I have ever worn“ said six-time CrossFit Games competitor, Sam Kwant. “The new silhouette is incredible; I’ve tested every shoe in the FUSE franchise – and more – and FUSE 3.0 is the one that gets me hyped to head into competition because I know it’s going to elevate my output. PUMA has really changed the game with this one!” 

The PUMA FUSE 3.0 will be available starting January 8 on PUMA.com, the PUMA mobile app, at the PUMA NYC flagship and select retailers. To find out more follow @pumatraining on Instagram.

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PUMA Hoops: NBA rookie Scoot Henderson's signature sneakers have arrived

Love to flex with fire fits? Well, look no further than what PUMA Hoops and NBA star Scoot Henderson are serving up for The Culture in the coming days. A pair of Scoot Zeros? Oh yes.

Love to flex with fire fits? Well, look no further than what PUMA Hoops and NBA star Scoot Henderson are serving up for The Culture in the coming days. A pair of Scoot Zeros? Oh yes.

PUMA Hoops and Scoot Henderson have fire sneakers for you this holiday season

Forget waiting until Christmas Day, Scoot and PUMA Hoops are coming through with their signature sneaker collaboration Friday, December 15. Needless to say? First come, first serve goals.

Today, global sports brand PUMA officially unveils NBA rookie Scoot Henderson’s first signature basketball shoe, the Scoot Zeros. Only the 10th NBA player to receive a signature shoe during their rookie season, the debut colorway, Scoot Zeros Georgia Peach, pays homage to Scoot’s home state where his basketball journey began.

The Scoot Zeros Georgia Peach embodies the narrative of Scoot’s teenage ascent to where he is today, portraying the essence of his relentless pursuit of greatness. Symbolizing his journey from his hometown of Marietta, Georgia, through becoming the youngest player in the G League, to one of the top draft prospects in the 2023 NBA Draft, the shoe encapsulates the milestones and challenges he faced along the way.

Inspired by Henderson’s personal mantra, “O.D.D: Overly Determined to Dominate,” this performance-minded basketball shoe is packed with PUMA Hoops tech including: high-rebound PROFOAM EVA, a reinforced formstrip for additional durability and aggressive Jaws rubber wrap-ups to reflect Henderson’s fearless on-court play.

Retailing for $100, the Scoot Zeros Georgia Peach are available December 15th on PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker and Champs Sports.

It’s more than a press release, though. Scoot had to dig deep into just how special this drop is for himself.

“I’m excited to finally share the Scoot Zeros Georgia Peach with the world. To me, Zeros symbolizes new beginnings and reminds me that each day we have the opportunity to reset, learn, create, embrace, and overcome,” said Henderson. “My signature shoe not only represents a fresh start for me, but I hope it inspires all players to overcome and strive for greatness both on and off the court.”

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PUMA Hoops: NBA professional trainer Chris Brickley is lacing up with the All-Pro Nitro family

It’s not everyday a super popular NBA and WNBA professional trainer secures a pair of fire sneakers, right? Turns out Chris Brickley has even more massive bragging rights these days coming courtesy of a huge partnership with PUMA Hoops for a new signature sneaker.

It’s not everyday a super popular NBA and WNBA professional trainer secures a pair of fire sneakers, right? Turns out Chris Brickley has even more massive bragging rights these days coming courtesy of a huge partnership with PUMA Hoops for a new signature sneaker.

PUMA Hoops and Chris Brickley are balling on the competition

More than just a pair of kicks, Brickley and PUMA Hoops have united to deliver a special pair of All-Pro Nitro sneakers to the masses centered on some very impressive NITROFOAM technology.

Today PUMA Hoops announced the newest addition to the All-Pro Nitro family, All-Pro NITRO™ x CHRIS BRICKLEY, with PUMA Hoops ambassador Chris Brickley.

 Brickley, an elite NBA and WNBA Professional Trainer that is every pro’s not-so-secret weapon, has worked with everyone from basketball’s biggest stars to hip-hop’s living legends – spreading positivity as he takes their game to the next level. 

The All-Pro NITRO™ x CHRIS BRICKLEY features a standout silhouette accented with reminders to “Love Yourself,” “Stay Focused,” and “Keep Going, Keep Growing” – the mantras that have made Chris who he is today. This special edition PUMA Hoops shoe is built with the signature NITROFOAM™ midsole for responsiveness and cushioning, PWRTAPE for targeted reinforcement and stability, along with a soft-core outsole, to ensure the best technical details for players on court.

 The All-Pro NITRO™ x CHRIS BRICKLEY retails for $140 and will be available globally starting on November 22 at PUMA.com, the PUMA App, the PUMA NYC flagship store and Foot Locker.

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PUMA: The Formula 1 Las Vegas collection has arrived for all your racing fanatics

Pumped about Formula 1 going down? Why not get into the mood lacing up with the freshness PUMA is known for with a splash from the new PUMA & Formula 1 Las Vegas Collection?

Pumped about Formula 1 going down? Why not get into the mood lacing up with the freshness PUMA is known for with a splash from the new PUMA & Formula 1 Las Vegas Collection?

PUMA and The Formula 1 Las Vegas stash is here for the taking

Forget waiting until the holidays, you can get your line-up of shirts and kicks right now in the spirit of the Formula 1 Las Vegas Gran Prix going down this Sunday in Sin City.

­­­PUMA, together with Formula 1®, are thrilled to announce the launch of the PUMA & Formula 1® Las Vegas Collection, featuring a dynamic range of apparel, accessories and footwear.

The PUMA & Formula 1® collection offers a striking combination of streetwear and motorsport-inspired designs, celebrating the spirit of Las Vegas and the FORMULA 1 LAS VEGAS GRAND PRIX 2023.

This drop features a cap, tee and an American football jersey all meticulously crafted to embody the spirit of Formula 1®. Cloaked in deep black, the tee and American football jersey are accentuated with hints of chrome, creating a mesmerizing interplay of light and darkness. This striking contrast adds a touch of opulence to the collection, capturing the essence of the iconic Las Vegas strip.

For those who demand exceptional performance and style, PUMA offers the iconic PUMA Clyde shoe and the high-performance Speedcat Pro's in this collection. The PUMA Clyde shoes maintain their timeless elegance with a silver colorway, along with the Speedcat Pro's and their shiny finish.

 Retailing for $45-$450, the PUMA & Formula 1® Las Vegas collection is available now at PUMA.com, the PUMA mobile app and the PUMA NYC Flagship store.

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PUMA: Lauren London's 'Protect Your Peace' collaboration is officially on deck

How much are you riding with Lauren London these days? She’s remained a game-changer for years and continues to push The Culture forward with fire partnerships - notably how she’s glowing up with PUMA in ‘23 with her upcoming Protect Your Peace capsule collection.

How much are you riding with Lauren London these days? She’s remained a game-changer for years and continues to push The Culture forward with fire partnerships - notably how she’s glowing up with PUMA in ‘23 with her upcoming Protect Your Peace capsule collection.

Lauren London’s new PUMA drop arrives Saturday

Pencil in November 11 because Lauren has her big drop arriving at PUMA spots around the nation. From footwear to apparel tops and bottoms, you’re covered - literally - with this rollout.

PUMA and brand ambassador Lauren London have partnered for a third time to release the new PUMA x Lauren London Protect Your Peace capsule collection. The footwear and apparel collection is centered around her principle of cultivating inner peace despite outer circumstances.

The Protect Your Peace capsule embodies the perfect balance between fashion and inner peace, showcasing designs and sayings that transcend beyond clothing that will empower you to rise above challenges and focus on what truly matters.

Footwear styles include:

  • PUMA x Lauren London Suede ($90): With vibrant purple pops amongst the neutral tones of the suede upper and a yin yang decal on the heel to serve as a reminder to always keep life in balance.

  • PUMA x Lauren London RS-TRCK ($130) footwear style has a chunky sole, natural tones, purple accents and can be paired perfectly with any athleisure outfit.

Apparel styles include:

  • PUMA x LAUREN LONDON Long Sleeve Tee ($50): A reminder as well as one of Lauren’s principles, “protect your peace” adorns the front while the back boasts a mesmerizing graphic with the writing “peace, protection.”

  • PUMA x LAUREN LONDON Track Jacket ($120): Inspired by Lauren’s grandmother’ track suits from the ‘90s, is loaded with small details that make a big difference. Ribbed cuffs, a high-zip collar, and geometric cuts make this a must-have. Make it an outfit when you pair it with the matching pants.

  • PUMA x LAUREN LONDON Track Pants ($100): Featuring drawstrings, elastic cuffs, and geometric cutlines, these pants work well with any outfit, but especially the matching track jacket.

Retailing for $50-$130, the PUMA x Lauren London Protect Your Peace capsule collection will be available starting Saturday, November 11 on PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and select retailers in North America.

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PUMA Hoops: NBA superstar Kyle Kuzma's Childhood Dreams Collection drops this week

Is there anyone more wavy these days than Kyle Kuzma? He balls on a regular basis but his knack for flashy style and quirkiness? Dab in his partnership with PUMA Hoops and it’s all types of fresh flexing to the masses.

Is there anyone more wavy these days than Kyle Kuzma? He balls on a regular basis but his knack for flashy style and quirkiness? Dab in his partnership with PUMA Hoops and it’s all types of fresh flexing to the masses.

Kyle Kuzma and PUMA Hoops’ newest collection drops this week

It’s more than just a fire fit. It’s a selection of solid must-see attire in the form of a second Childhood Dreams Collection rollout all slated to drop Friday, November 3.

Kyle Kuzma, renowned NBA champion and entrepreneur, and his lifestyle brand Childhood Dreams, have once again collaborated with PUMA Hoops to launch their second Childhood Dreams Collection. This collection not only reflects Kuzma's distinctive style and artistry, but also carries the message that dreams can take you anywhere, whether on or off the basketball court.

Kyle Kuzma’s latest collection draws its inspiration from his own personal journey, where he pursued his childhood dream of becoming an NBA star. This initiative aims to inspire others to chase their own dreams, emphasizing that "Dreams Work Too." The collection is a fusion of hard work and high fashion, featuring retro color blocking, work shirt inspired design elements, retro aesthetics, and unique design elements that resonate with Kuzma's individual style.

The Childhood Dreams main event is the brands’ latest All-Pro NITRO silhouette. Designed for explosive moments on the court, this fashionable take on the performance shoe is like no other. The Childhood Dreams All-Pro NITRO features NITRO™ SQD foam: a soft inner layer of NITRO™ foam for cushioning combined with a firm outer layer of NITRO™ foam for multi-directional movements.

Key apparel items within the collection include the Dreaming Shirt, characterized by its quarter-zip collared neck, which adds a touch of sophistication to its sporty design. The Dreaming Pant prioritizes comfort and adjustability with featured drawcords at the waistband for everyday wear, as well as the oversized Mesmerize Tee, offering a relaxed fit, catering to various style preferences.

The Childhood Dreams Collection by Kyle Kuzma in collaboration with PUMA Hoops is set to hit stores on November 3rd, creating anticipation among fans and fashion enthusiasts alike. The collection will retail for $45-$225 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, Foot Locker and Kids Foot Locker.

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PUMA Hoops & LaMelo Ball: The new MB.01 Breast Cancer Awareness drop is must-own

It’s clear - PUMA Hoops continues to pave its own lane in the sneaker culture and seeing the latest drop from the sportswear giant and NBA superstar LaMelo Ball? Epic. The heavyweights have teamed up for the rollout of a new MB.01 Breast Cancer Awareness drop.

It’s clear - PUMA Hoops continues to pave its own lane in the sneaker culture and seeing the latest drop from the sportswear giant and NBA superstar LaMelo Ball? Epic. The heavyweights have teamed up for the rollout of a new MB.01 Breast Cancer Awareness drop.

PUMA Hoops and LaMelo Ball’s new drop is all about October

It’s an all-pink flex for PUMA Hoops and LaMelo Ball right now. The sneakers have arrived and at $135, they’re definitely going to fly off the shelves quicker than a LaMelo crossover.

PUMA Hoops and LaMelo Ball introduce the MB.01 Breast Cancer Awareness (BCA), an exclusive edition of Melo’s signature shoe styled for breast cancer awareness and the latest release in Melo’s “Rare Reserve” line.

 The all-pink colorway of the MB.01 silhouette features innovative PUMA tech like NITROFOAM™ and an embroidered pastel ribbon on the tongue, as a symbolic testament to the compassion and commitment for the research and awareness that surrounds Breast Cancer. As part of this MB.01 drop, PUMA will donate $20,000 to Susan G. Komen®. 

Retailing for $135, the PUMA MB.01 BCA is available now on PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, Champs Sports, Champs Sports Canada and Foot Locker Canada.

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PUMA: The wait for WNBA star Breanna Stewart's Stewie 2 Fire kicks is almost over

Ready for some fire back to school kicks? Look no further than the kick game WNBA star Breanna Stewart is serving up these days notably with her Stewie 2 Fire collection.

Ready for some fire back to school kicks? Look no further than the kick game WNBA star Breanna Stewart is serving up these days notably with her Stewie 2 Fire collection.

The Breanna Stewart ‘Stewie 2 Fire’ sneakers are almost here

Slated to drop next week, the kicks are all types of eye-catching and of course must-wear for all your PUMA heads around the globe. Start the countdown to next weekend.

PUMA Hoops and WNBA Star Breanna Stewart announce the newest iteration within the Stewie 2 collection, the Stewie 2 Fire.

The Stewie 2 Fire has a vibrant, fiery design inspired by Stewie’s fierce nature on the court. This powerful silhouette also features strategic PWRTAPE reinforcements, a NITRO™-infused midsole and a high-abrasion outsole with a sculpted wraparound heel.

The shoe will also be accompanied by the Stewie 2 Fire Pullover Hoodie, available in black with an oversized fit and kangaroo pocket. 

Retailing for $100 - $125, the Stewie 2 Fire will be available Friday, September 9 on PUMA.com, the NYC Flagship and the PUMA App.

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PUMA: The much-needed Roc Nation 'Mixtape' sneakers collection has arrive

Need to upgrade your sneakers stash? Say less. PUMA is officially here to the rescue with help from Roc Nation and a super fuego Mixtape series shoe collection rollout.

Need to upgrade your sneakers stash? Say less. PUMA is officially here to the rescue with help from Roc Nation and a super fuego Mixtape series shoe collection rollout.

PUMA and Roc Nation’s ‘Mixtape’ sneakers collection has arrived

Low-key and high-key? The kicks are super fire and come courtesy of both powerhouses celebrating hip-hop reaching its 50th anniversary this summer.

Global sports company PUMA in partnership with Roc Nation officially launched the Mixtape apparel and shoe collection in honor of the 50th anniversary of hip hop. The new designs, which pay homage to the mixtape, arrive from Roc Nation’s Paper Planes co-founder Emory Jones and footwear designer Alexander John.  

Available exclusively at Foot Locker and Champs Sports, the Mixtape collection features the RS-XL model in three versions that have been designed around different mixtape formats: cassettes, CDs and playlists.  

Each shoe features a “LGT Tag,” an NFC-powered chip from Legitimate, that once scanned, unlocks a digital portal featuring exclusive content, weekly mixtape drops and unfettered access to life behind the scenes as a Roc Nation artist. To unlock the exclusive, unreleased music and more from Roc Nation, tap your phone to the tongue of the RS-XL sneaker. 

The Mixtape collection is available exclusively online and in-store at Foot Locker, Champs Sports and Champs Sports Canada.

The shoe debut follows Roc Nation’s suite of custom content pieces tied to the 50th Anniversary of Hip Hop including the Mixtape Roundtable featuring Wayno, DJ Clue, Jim Jones, DJ OG Ron C, Lenny S.

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PUMA: The iconic brand holds the culture down with an epic mixtape collection

The rap game continues to thrive and PUMA is putting major respect on the hip-hop genre. It’s deeper than rap for the iconic sports apparel brand and it’s clear the new Mixtape collection in honor of the 50th anniversary of hip-hop with Roc Nation, Paper Planes co-founder Emory Jones and footwear designer Alexander John is as mind-blowing as you might imagine.

The rap game continues to thrive and PUMA is putting major respect on the hip-hop genre. It’s deeper than rap for the iconic sports apparel brand and it’s clear the new Mixtape collection in honor of the 50th anniversary of hip-hop with Roc Nation, Paper Planes co-founder Emory Jones and footwear designer Alexander John is as mind-blowing as you might imagine.

PUMA honors hip-hop with a super fire Mixtape collection

Whether you’re here for the hip-hop angle or just love fire foot apparel, PUMA has you covered - literally. It’s all about celebrating the rap genre’s growth through the decades and each drop proves it.

Available exclusively at Foot Locker and Champs Sports, this apparel and footwear collection pays homage to an important piece of hip hop history: the mixtape. The star of this chart-topping Mixtape collection is the RS-XL with three versions of the shoe has been designed around different mixtape formats: cassettes, CDs and playlists.

 

Each shoe features a “LGT Tag,” an NFC-powered chip from Legitimate, that once scanned, unlocks a digital portal featuring exclusive content, weekly mixtape drops and unfettered access to life behind the scenes as a Roc Nation artist. To unlock the exclusive, unreleased music and more from Roc Nation, tap your phone to the tongue of the RS-XL sneaker.

In addition to footwear, the complementing apparel pack consisting of jackets, tees and shorts with bold graphics and music-inspired designs. 

Retailing for $35-$130, the Mixtape collection is available on Friday, July 14, exclusively online and in-store at Foot Locker, Champs Sports and Champs Sports Canada.

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PUMA: The iconic Palermo sneakers are hitting the block for the entire summer

Ready to flex on ‘em all summer ‘23? Of course you are but decisions, decisions when it comes to the type of shoes are calling your name. If you’re in the Big Apple, then you already know Timberlands are a no-go. It might be summertime vibes but you can’t get a pass for wearing flip flops into the bodega unless you’re at the beach. Leave it to famous game-changers PUMA to come through clutch with its iconic and signature Palermo sneakers preparing for a major early July drop.

Ready to flex on ‘em all summer ‘23? Of course you are but decisions, decisions when it comes to the type of shoes are calling your name. If you’re in the Big Apple, then you already know Timberlands are a no-go. It might be summertime vibes but you can’t get a pass for wearing flip flops into the bodega unless you’re at the beach. Leave it to famous game-changers PUMA to come through clutch with its iconic and signature Palermo sneakers preparing for a major early July drop.

PUMA’s Palermo sneakers are heading to a closet near you

Whether you want to be in chill mode or dress them up for a casual brunch, the Palermo sneakers have summer goals written all over them and officially arrive Saturday, July 8 on PUMA.com.

Straight from PUMA’s archives, this silhouette made its debut in 1980s football stadiums, where it was a staple amongst the terrace crowd. Today, this iconic shoe of football culture returns in its original blue-and-white colorway, complete with its signature tag at the upper, a T-toe construction, and a classic terrace gum sole.

Retailing for $100, the Palermo will be available beginning Saturday, July 8 on PUMA.com.

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PUMA: Of course Breanna Stewart's new Stewie 2 Earth gear is super fire

It’s one thing to be a fan of what Breanna Stewart has contributed to basketball culture and it’s another to just get dripped out in some pretty insanely fresh PUMA gear - introducing? How about the super fire Stewie 2 Earth collection?

It’s one thing to be a fan of what Breanna Stewart has contributed to basketball culture and it’s another to just get dripped out in some pretty insanely fresh PUMA gear - introducing? How about the super fire Stewie 2 Earth collection?

Breanna Stewart’s Stewie 2 Earth gear is a PUMA must-see collection

Why wait until Friday for a fresh drop when you can get your hands on this collection right now-now? Gemini season is definitely up and the attire is super fuego.

PUMA and Breanna Stewart announced the launch of her second signature PUMA Hoops shoe within the Stewie 2 collection – Earth. ​The Stewie 2 Earth design is inspired by the elements of nature, featuring an outsole that embodies fire, wind, and water. 

The Stewie 2 Earth was designed to be more sustainable and is created with at least 20% recycled materials at the upper and was built to enhance performance and features zoned monomesh layers for targeted support, PWR TAPE support structures for stability, a TPU caged formstrip for added durability, and a nitro-infused midsole for superior cushioning and responsiveness.



PUMA Hoops and Breanna Stewart collaborated to build the Stewie 2 for both women and men to elevate their game. Through the “Force of Nature” story, the Stewie 2 is meant to inspire the next generation of basketball players to find the fire within themselves.


Retailing for $125, the Stewie 2 Earth will be available in North America on Tuesday, June 13 on PUMA.com, the PUMA mobile app and at the PUMA NYC Flagship store and additional retailers. An accompanying apparel collection retailing for $30-$90, will also be available.

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PUMA Hoops: Breanna Stewart's 'Stewie 2' kicks drop this month

It’s not enough to just be a WNBA MVP and champion but Breanna Stewart is really flexing on the competition with some seriously fuego sneakers in 2023. After her first pair of signature Stewie sneakers arrived, BS is coming back even harder with the follow-up shoes slated to arrive later this month.

It’s not enough to just be the WNBA MVP and a champion but Breanna Stewart is really flexing on the competition with some seriously fuego sneakers in 2023. After her first pair of signature Stewie sneakers arrived, BS is coming back even harder with the follow-up shoes slated to arrive later this month.

Breanna Stewart and PUMA Hoops’ newest collaboration is on deck

Starting May 19, day ones and overnight fans of PUMA Hoops and Breanna Stewart can get their hands on some fresh attire.

Inspired by the elements of nature, the Stewie 2 outsole embodies fire, wind, and water to represent Stewie’s ability to be a force of nature both on and off the court.

 In creating her second signature shoe with PUMA, Stewie celebrates the different areas of her life that drive her to be a force of nature. The debut colorway, Stewie 2 Ruby is named after Stewart’s daughter and is inspired by the grounding strength of motherhood.


 The Stewie 2 provides the latest PUMA technology for all athletes to perform at the highest level and features a sculptural wraparound heel with flame detailing and Ruby’s birthday at the side. In addition to the Stewie 2 Ruby, there will be a complementing apparel pack consisting of hoodies, tees, tights and shorts with allover flame graphics and Breanna Stewart and PUMA branding.

 Retailing for $40-$125, the Stewie 2 Ruby will be available Friday, May 19 in North America on PUMA.com, the PUMA mobile app, at the PUMA NYC Flagship store and select retailers worldwide.

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PUMA: Alex Toussaint has very fresh apparel dropping Saturday

Is there any slowing down PUMA these days? It seems like every week there’s a new major campaign and collection hitting retailers throughout the globe and this weekend is no different with famous Peloton instructor Alex Toussaint having his very own Game Speed line-up arriving in the coming days.

Is there any slowing down PUMA these days? It seems like every week there’s a new major campaign and collection hitting retailers throughout the globe and this weekend is no different with famous Peloton instructor Alex Toussaint having his very own Game Speed line-up arriving in the coming days.

PUMA links with Alex Toussaint for a new collection

Whether you are here for the tanks and hoodies or want to secure a pair of signature shorts for your own workout goals, PUMAN and AT are coming through clutch.

PUMA and Peloton Instructor, Alex Toussaint are launching a capsule collection inspired by his “Game Speed” mantra and East Hampton hometown. The PUMA x ALEX TOUSSAINT Game Speed Collection is designed to go hard or kick back in any setting with premium training and elevated streetwear looks.

Aligned with the trainer’s trademark slogan, “Feel Good, Look Good, Do Better,” is our First Mile® initiative, which works with waste collection communities in Taiwan, Haiti, and Honduras to create jobs and positive social impact. The PUMA x ALEX TOUSSAINT Game Speed Collection features performance tanks, hoodies, Woven 6” Shorts, sports bras and more, all which incorporate yarn made from post-consumer plastic and offers pieces that contain at least 40% recycled material.

The all-new PUMA x ALEX TOUSSAINT Game Speed Collection retails for $35-$75, and will be available starting Saturday, April 15 on PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store.

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PUMA: SpongeBob SquarePants now has his very own fresh collection

Just when you thought the SpongeBob SquarePants franchise was TV-based and toys, the iconic yellow character is now helping your fashion goals with some serious help coming courtesy of PUMA. The iconic sneaker franchise has teamed up with the Nickelodeon series to deliver some very, very, very fresh attire slated to drop in the coming days.

Just when you thought the SpongeBob SquarePants franchise was TV-based and toys, the iconic yellow character is now helping your fashion goals with some serious help coming courtesy of PUMA. The iconic sneaker franchise has teamed up with the Nickelodeon series to deliver some very, very, very fresh attire slated to drop in the coming days.

PUMA and SpongeBob SquarePants have your fashion goals on lock

While you’ll have to wait until Friday before getting your own stash, you can get an early look at just what’s on deck. From slides to matching two-pieces, it’s all about the low-key spring break warm weather vibes quickly approaching.

The collaboration channels floral prints and sunny, summery colors throughout, while select pieces from the PUMA x SpongeBob SquarePants collection feature SpongeBob and Patrick on a jellyfishing adventure.

Featuring designs for both adults and kids, the collection includes a special suite of PUMA sneakers paying homage to SpongeBob and Patrick. Footwear highlights include the Suede, Slipstream, RS-Slide, Future Rider, and others that are elevated with SpongeBob detailing, while Patrick Star gets his own version of the Rider FV.

The footwear component is complemented by apparel silhouettes like the T7 tracksuit, plus essentials like T-shirts and hoodies. Lastly, accessories are included in the form of a bucket hat and utility pouch, rounding out a collection that is made for Bikini Bottom and beyond.

 PUMA x SpongeBob SquarePants collection is available starting 3/17 from PUMA.com, PUMA stores, and select accounts worldwide with retail prices ranging from $20 to $100

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PUMA Hoops: LaMelo Ball's MB.02 Honeycomb sneakers 48 hours from dropping

Sneaker culture isn’t going anywhere but up, up and up. So of course it’s no surprise the hype is only intensifying for Charlotte Hornets star LaMelo Ball’s new MB.02 Honeycomb sneakers hitting outlets this Friday.

Sneaker culture isn’t going anywhere but up, up and up. So of course it’s no surprise the hype is only intensifying for Charlotte Hornets star LaMelo Ball’s new MB.02 Honeycomb sneakers hitting outlets this Friday.

The MB.02 Honeycomb PUMA kicks are on deck

From the flashiness of the colorways to the overall style, it’s all types of balling in Melo’s kicks. The sneakers go for $130 and become available Friday, March 10 at PUMA.com plus the PUMA mobile app, PUMA NYC Flagship, Foot Locker, Kids Foot Locker, Foot Locker Canada, Champs Sports and Champs Sports Canada.

Inspired by LaMelo’s Buzz City team’s new alternative jersey, the MB.02 Honeycomb features a striking colorway that embodies Charlotte’s rich history. The shoe’s light green shade represents the branch Mint that was established to produce coins after North Carolina experienced the first U.S. gold rush.

Complete with advanced PUMA Hoops tech, including a NITRO foam infused midsole, this lightweight shoe is perfect for high-energy, explosive playstyles on the court. With a disruptive upper construction providing woven mesh and multizone targeted support, the MB.02 Honeycomb was engineered for just about any style of ballplayer as the breathability and engineered traction offers superior comfort and responsiveness whether you play in the paint or from the 3-point line.

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PUMA and P.A.M. have you all covered this fall

The competition is stiff with the holidays around the corner but there’s no fear in PUMA. The iconic brand continues to level up and has linked with P.A.M. to whip up together an epic-looking line-up of outdoors-inspired gear to have you covered the entire season.

The competition is stiff with the holidays around the corner but there’s no fear in PUMA. The iconic brand continues to level up and has linked with P.A.M. to whip up together an epic-looking line-up of outdoors-inspired gear to have you covered the entire season.

PUMA and P.A.M. have you all covered this fall

It’s more than just kicks and tees for this collaboration. There’s everything from a bucket hat and cap to a bottle bag set.

Taking the wearer from the convenience store to the hiking trail, the first-ever PUMA x P.A.M. collectionfeatures simple yet adventurous silhouettes with bold graphics and all-over prints with a psychedelic edge. Its texture and color-rich concept is inspired by the South American Yareta, a velvety cushion plant. “We wanted to make clothes that are comfortable for a seamless transition between the city and the wild, linking both of them,” says Misha Hollenbach, Perks and Mini co-founder. 

Spanning 20 different styles, the collection includes elevated basics such as fleece jackets and sweaters, cargo trousers, T-shirts, polo shirts, hoodies, and puffer jackets – all made with at least 20% recycled materials. The palette is nature-inspired and dominated by rich purple, lavender, green and copper tones. Shoes comprise classic sneakers, trail-running shoes and clogs. On the minimal side, accessories - a bucket hat and cap, a trail backpack and a bottle bag set - highlight functionality.

And how does it all look? I thought you would never ask - er - think of it.  

The PUMA x P.A.M. Collection will be available globally starting November 5th in select PUMA stores, PUMA.com, P.A.M. stores, PERKSANDMINI.com, and distribution partners with a retail price ranging from $40 to $330.

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