Reuben Vincent: Reason and Stacy Barthe pull through for the 'Bottle Service'

You know it’s bragging rights when Reuben Vincent is able to deliver a new ‘Bottle Service’ music video to the masses with more than just himself involved. The hip-hop artist secures both Reason and Stacy Barthe for the newly released cinematic visual.

Reuben Vincent’s ‘Bottle Service’ is non-stop

More than just an anthem, Vincent pushes a very direct message with the new music video. Feel the direction and tap in for nearly four minutes of thought-provoking visually impact.

There is no question that Reuben Vincent is an emerging star.  After recently releasing his Jamla/Roc Nation debut album, Love Is War, Reuben’s been named one of HipHopDX’s Rising Stars Of 2023 and tapped by Apple Music/Ebro as a “Discovered Artist,” and his ascension has been documented by Pitchfork, Complex, Uproxx, Revolt, 2 DopeBoyz, Okayplayer, Essence, HotNewHipHop, Brooklyn Vegan, and Vibe to name just a few. 

On the heels of his recent standout performances, including performing at halftime of the Charlotte Hornets vs. Indiana Pacers game on 3-20 (a true bucket list moment for the Charlotte native), and festival performances at SXSW and the Dreamville Festival, Reuben has released a new visual for his latest single “Bottle Service.”   

“Bottle Service” features another breakout star in TDE’s Reason and Stacy Barthe and together they address alcoholism, its effect on the family dynamic and passed down generational trauma. 

The message is as universal as it is relatable.  “We know the bottle/like the back of our hand/Fallin’ victim to the patterns/I resembled my Daddy he loved his (bottle)/more than he loved himself/more than he loved his kids/more than he loved his health.”

With the “Bottle Service” video I wanted to capture the effect of alcohol abuse and how the disease mutates generationally through families.  Though he wasn’t my biological father, I grew up with a man in the house who had a drinking problem, and I saw how that affected my whole family” Reuben discloses.  “I wanted to capture those emotions in this video and touch on something that needs much more awareness. The highs, the lows, the pain, and the agony.  Not to make things somber, but this is my sober truth.”

Reuben Vincent’s Jamla/Roc Nation debut album, Love Is War, is a conceptual, yet subtly constructed project that will place him at the forefront of debates about the new rap greats.  Unpacking relationships and romantic entanglements over warm, soulful beats from 9th Wonder, Young Guru, The Soul Council, and his own production, whose collective work both modernizes and morphs boom-bap.  With polished and varied flows, Reuben weighs the time spent on love against the hours necessary to pursue his art and dreams.  Love Is War also features guest appearances from Rapsody, Reason (TDE), Domani and Stacy Barthe.