Snoop Dogg is channeling his inner Yellowstone with Stevenson Ranch
Just when you thought the cowboy hip-hop swing would end with Lil Nas X, rap icon Snoop Dogg is saddling up these days with his new, unexpected and much-appreciated new Stevenson Ranch collaboration appropriately titled ‘The Compton Cowboys.’
Snoop Dogg’s ‘The Compton Cowboys’ collaboration has arrived
It’s more than just freshness, Snoop Dizzle has you secured from head to toes with the must-see fits. From trucker hats to a signature lighter, it’s collectible season during the best shopping timeframe of the year.
Lifestyle brand Stevenson Ranch (SR) celebrated its 2 year anniversary last month by releasing limited edition capsule collections all month long; including collaborations with JBL Audio, Johnny Manziel and more. SR is taking no time off, their latest collaboration is with Snoop Dogg and his recently acquired, Death Row Records. Featuring a social media campaign starring the Compton Cowboys with a portion of sales of the collaboration being donated to the Compton Jr Equestrians non-profit foundation.
With the power of organic social media, Stevenson Ranch has become a cultural phenomenon across the world. Their signature hat and tagline “Not My First Rodeo” has become an eight figure lifestyle sensation, worn by everyone from Morgan Wallen and Baker Mayfield to The Kid LAROI and now Snoop Dogg.
“Death Row Records and Stevenson Ranch, December 18th ya digg” says Snoop himself. The Snoop Dogg collaboration pays homage to Stevenson Ranch’s Nashville roots and their mutual love for the game of football. The social campaign features the iconic Los Angeles based equestrian group ‘The Compton Cowboys’ whose motto is “the streets raised us, and the horses saved us.” The campaigns feature music from Snoop Dogg / Death Row Records and a song by Randy Savvy; founding member of the Compton Cowboys.
