Spotify's putting major spotlight on Ayra Starr's non-stop grind
Every platform does its part to show love to artists on the come-up and pushing the culture forward. So of course Spotify helps lead the way with its RADAR Global artist acknowledgment which highlights musicians glowing up and gives them extra attention on its own digital platform. Next up? How about Ayra Starr?
Spotify’s putting big respect on Ayra Starr’s name
RADAR gives its highlighted artists an opportunity to broaden their fanbase and supports them in their path to superstardom with an extra emphasis on marketing, content and even editorial attention. Starr’s the latest star to get the spotlight following previous musicians including The Kid LAROI, Nathy Pelusu, Boza and Griff.
As the next big step for the burgeoning singer, Spotify’s support of Starr runs deep -- from being tapped as Spotify’s EQUAL Artist of the Month in November 2021 (the platform’s program that aims to foster gender equality in music and provide a platform to highlight influential female creators) to being listed as a featured artist in the COLORSxStudio campaign via Spotify Africa’s RADAR partnership, and most recently joining RADAR Africa in May 2022, Ayra now takes it to the next level as RADAR Global’s newest artist.
Through the program, Ayra Starr will be featured on the RADAR Global playlist as well as release special content on Spotify, including a mini-documentary and social content. The mini-doc, which takes place in Ayra’s hometown, Cotonou Benin, gives fans special insight into the rising star as she chronicles her beginnings and more - showing fans a personal look at her journey.
