Anwar Carrots: A massive Canada Dry Ginger Ale collaboration is happening at the right time

Low-key and high-key? I truly love everything Anwar Carrots is about - from the comfort to the glow up of the designs of the streetwear brand so to make the hottest season of the year turn into a splash courtesy of a massive Canada Dry Ginger Ale campaign? Thirst trapping and fashion flexing are completely activated.

Anwar Carrots and Canada Dry Ginger Ale for the summertime win

It’s more than beverages and socks for the powerhouses these next 90-plus days. The seemingly overnight partnership is packed with a limited edition inflatable pool and even a motorized cooler to get all you summertime partygoers into the perfect state of mind ahead of Independence Day.

Canada Dry Ginger Ale and Anwar Carrots, the legendary designer behind the eponymous streetwear brand Carrots, today announced the launch of summer’s most refreshing collaboration: a co-branded collection featuring two summertime essentials, an 8-foot inflatable pool and motorized beverage cooler with Bluetooth capabilities.The Canada Dry x Carrots bundle launches today, and is available in limited quantities for a chance to win on social commerce marketplace, NTWRK.

Since its creation, Canada Dry Ginger Ale has been the go-to drink for those seeking something refreshing and soothing for several decades. This summer, consumers can take the brand’s mantra, “sip into your comfort zone,” to a new level as they sink into a stylish co-branded inflatable pool large enough to seat 3 people, all while a crisp Canada Dry Ginger Ale is delivered by a remote-controlled motorized cooler. 

“Offering consumers a moment of refreshment and comfort has always been part of Canada Dry’s DNA. When we had the opportunity to work with the incredibly talented Anwar Carrots, we loved the idea of creating a summer collection that would be as literally and figuratively cool as a can of Canada Dry Ginger Ale,” said John Alvarado, Senior Vice President of Brand Marketing. “Anwar brought the collection to life with comfort in mind, and we are excited for fans to enjoy these exclusive items all summer long.” 

“I have a lot of formative memories of drinking Canada Dry Ginger Ale as a kid,” said designer Anwar Carrots. “I would always count on my Aunt Theresa to have it at her house when we’d visit, and it pairs well with Nigerian food. It was an honor to work with this iconic brand which has always had a strong presence in my life.”  

A limited number of the pool and cooler bundles will be available for consumers to have the opportunity to win and purchase for just $1.00. To enter the drawing for the exclusive drop, fans must download the NTWRK app and follow the link: https://thentwrk.app.link/canadadryxcarrots.   The drawing opens today, June 1st, and closes June 7th, when NTWRK will host a live episode on the app featuring influencer host Kylie Mar and Anwar Carrots, during which they’ll choose the winners and interact with the products live.

French Montana shows off his acting chops with Canada Dry

Bad Boy Records’ French Montana knows it’s way deeper than rap. The hip-hop superstar has teamed up with soda giant Canada Dry for an epic collaboration and even features big assists from longtime friend/producer Harry Fraud and director James Larese.

French Montana teams up with Canada Dry

Seemingly out of nowhere, Canada Dry announced the partnership with Montana for their ‘Big Comfy’ - a playful take on why at-home goals is low-key the most comfy way of spending your late night goals.

Directed by James Larese and scored by Montana’s longtime friend Harry Fraud, the spoof video introduces a cheeky Montana as an infomercial actor advertising the most comfortable lime green fur slippers that nobody can resist. Transforming the infomercial into a dreamy glimpse of an at-home ‘Montana party’, he raps “I’m drinkin’ my Canada Dry, I’m cozy with shorty I ain’t comin’ outside. She said, ‘What's the craziest thing you’ve done in your life?’ I told her, ``Watch a whole series in one night.” 

On the couch, like it’s a club on a Friday night, Montana’s only accompanied by his girlfriend (Montana’s brother, Ayoub Kharbouch, also makes a cameo) and a distinct, bubbling green can of his favorite soft drink, Canada Dry Ginger Ale.

French Montana and Canada Dry hype up the collabo

Both French Montana and Canada Dry’s executive team have geeked out over the collaboration. The New York rap heavyweight even spoke on how much it meant to partner up with the iconic beverage brand.

“It’s been so legendary to bring my creative vision to life in this collaboration with Canada Dry,” said French Montana. “A night in wouldn’t be the same without a comfy robe, slippers, and Canada Dry Ginger Ale by my side…that’s what we call a MONTANA PARTY.”

As a creator and forward-thinker in today’s culture, Montana offers a refreshing spin on the beverage brand’s outlook with the “Big Comfy” partnership fusing Canada Dry, music, and satire seamlessly. This collaboration follows the artist’s recent debut in crypto with the Metaverse project in partnership with Radio Caca and Coke Boys LA Sneaker paired with NFTs. Most recently, Montana made a guest appearance and title track “If I Go Down” in the film National Champions, teased an upcoming single with Dominican recording-artist El Alfa, and released his fourth studio album They Got Amnesia. 

Derek Dabrowski, VP, Brand Marketing, said of the campaign, "Canada Dry has been a fan favorite for years, and the brand's continuous growth is a testament to that. The collaboration with French Montana will remind audiences everywhere the joys of staying in and finding comfort by unwinding with Canada Dry."