Drumma Boy: The legendary producer celebrates his milestone birthday with 'Behind The Hits'
It’ s no secret, Drumma Boy has been doing this for a long time. So it’s only right the hitmaker puts extra attention and respect on his name by putting together an epic 40th birthday celebration with the release of a new Behind The Hits book slated to arrive this month.
It’ s no secret, Drumma Boy has been doing this for a long time. So it’s only right the hitmaker puts extra attention and respect on his name by putting together an epic 40th birthday celebration with the release of a new Behind The Hits book slated to arrive this month.
Drumma Boy hits 40 with a huge release
While details are still coming together, it turns out the Tennessee music veteran is blessing the rap game with his very own must-read set to drop August 11.
Multi-platinum, powerhouse producer DRUMMA BOY, is celebrating his 40th birthday on Friday, August 11th - fittingly so - sharing his birthday with the 50th Anniversary of Hip Hop, a genre he has contributed to in a massive way, including the now diamond Waka Flocka record “No Hands.” The celebration will take place in Atlanta with the release of his book “Behind The Hits” co-written by Tamiko Hope. The book gives a glimpse into Drumma’s background and family life, and features first-hand accounts about how he created some of the biggest hits for the likes of Yo Gotti, Birdman, Drake, Nicki Minaj, Pastor Troy, Young Jeezy, Lil Wayne, Plies, Kanye West, Rick Ross, Gangsta Boo, Lil Jon, Gucci Mane and more.
Dedicating “Behind The Hits” to his brother, Ensayne Wayne - who passed away in 2018 - Drumma Boy says “People across the world are familiar with my work or familiar with the name, but have a hard time identifying the face. It’s fun seeing people’s reactions once they find out I’m the producer behind some of their favorite songs. I’m super excited to deliver this book to the world and share moments behind the scenes that have created the soundtrack to so many lives!!!”
Never one to slow down, Drumma’s latest productions include Lil Baby’s “U-Digg,” and Kevin Gates’ “Do It Again” with the newest single being “Freak Sum” with T-Rell and Juvenile dropping this Friday, August 4th. Last year Drumma Boy released ‘Welcome To My City Vol. 4’ which featured [the late] Young Dolph, Jucee Froot, Fastcash Jizzle, Action Pack, La Chat, Bighomie KDogg, Jessica Dime and more - with additional production credits - Neko Da Don, Chriz Beatz, Questioner and others.
Drumma Boy’s upscale urban apparel boutique – House Of Fresh - in Atlanta, GA continues to curate the best and newest apparel. House Of Fresh is his first brick and mortar store, which sells not only his own Fresh Phamily clothing but also Supreme, Adidas, Nike, Play Cloths (Pusha T’s line), 10 Deep, and more. To see product, and for more information on Fresh Phamily, please visit http://www.houseoffresh.online/.
Drumma Boy has worked extensively in the studio working with Desiigner, French Monatana, Alexis Ayanna, T.I., Angie Stone, Too $hort, Lloyd, Ace Hood, 8Ball & MJG, Tink, Young Buck and more. Best known for producing chart-topping smash hits such as Jeezy’s “I Put On,” Migos’ “Look At My Dab,” Plies feat. T-Pain “Shawty,” and Waka Flocka Flame’s “No Hands” feat. Roscoe and Wale just to name a few. Additionally, Drumma garnered his first R&B record to go platinum with August Alsina’s “No Love” featuring Nicki Minaj and continues to work with the “who’s who” of music including Lil Baby, 2Chainz, Kevin Gates, K. Michelle, Chris Brown and Wiz Khalifa amongst others.
Drumma Boy reloads with Snow Tha Product and Ludacris music video
Memphis legend Drumma Boy doesn’t know how to slow down - at all. The hip-hop hitmaker has finally come through on the visual treatment to his, Snow Tha Product and Ludacris’ ‘I Said What I Said’ anthem.
Memphis legend Drumma Boy doesn’t know how to slow down - at all. The hip-hop hitmaker has finally come through on the visual treatment to his, Snow Tha Product and Ludacris’ ‘I Said What I Said’ anthem.
Drumma Boy’s ‘I Said What I Said’ music video rollout
Following mounted anticipation, DB hit the green light on dropping the visual to the masses. The music video clocks in at exactly three minutes and features everything from balling to lowrider cars getting ample attention.
The music video finds the three rappers on an ATL basketball court with Luda boasting about his 22 acre estate and Snow alternating between English and Spanish bars while leaning against an Impala. Of the collab Ludacris said, "Drumma Boy been a beast and it’s dope he getting his own projects out! I was in full support soon as he called!” The two collaborated in the past on songs like "Atlanta GA" with Gucci Mane and The Dream. Meanwhile Bay Area rapper Snow who was recently nominated for a Latin Grammy Award says, "You made my dream collab come true! I’ve always loved Ludacris as an artist and wanted to work with him it’s crazy we’re on a record together!”
Even more new tunes to come
It’s bigger than just fire music videos. Drumma is currently gearing up to release his Drumma Boy & Friends album to the masses.
“I’ve made hits for everybody else. This is an opportunity to put some hits on the board for myself.” The album finds him linking with many past collaborators but more importantly, it shows the face and star power of not just a producer but an entrepreneur, musician, coach, app developer, and brand ambassador. The beatmaker describes himself as “a therapist. Music producer. Life changer. Big brother, and the lil homie."
Packed collaborations
Along with Ludacris and Snow Tha Product, the project is slated to feature everyone from T.I. and Gucci Mane to the late Young Dolph.
Drumma Boy & Friends is set for release in August 2022 and will feature artists including T.I., Ty Dolla $ign, Wiz Khalifa, Gucci Mane, Young Dolph, Gucci Mane, Desiigner, Tink, Twista as well as production help from Scott Storch, Jerry Wonder, 1500 or Nothin, Justice League and DJ Paul. Drumma Boy is also currently in the studio working with Lil' Baby, Ne-Yo, Calboy, and Cee-Lo Green.
Drumma Boy: 10 Things We Learned In 10 Minutes (Exclusive)
Memphis icon Drumma Boy isn’t just a hitmaker - he’s doing podcasts, hosting SiriusXM takeovers, building brotherly bonds with the biggest names in the rap game and everything in-between. With a jam-packed schedule, the man responsible for churning out classics for Jeezy, Rick Ross, Gucci Mane, 2 Chainz - to name a few - linked up with Attack The Culture to update the world on his biggest priorities following a must-hear “I Said What I Said” Ludacris and Snow Tha Product collaboration.
Memphis icon Drumma Boy isn’t just a hitmaker - he’s doing podcasts, hosting SiriusXM takeovers, building brotherly bonds with the biggest names in the rap game and everything in-between. With a jam-packed schedule, the man responsible for churning out classics for Jeezy, Rick Ross, Gucci Mane, 2 Chainz - to name a few - linked up with Attack The Culture to update the world on his biggest priorities following a must-hear “I Said What I Said” Ludacris and Snow Tha Product collaboration.
From talking about having close-knit bonds to the importance of loyalty as he pieces together his Drumma Boy and Friends album, here’s 10 Things We Learned In 10 Minutes with the music industry veteran.
1. Non-Stop Work Grind:
It’s crazy man - hosting SiriusXM all day, shout-out to Rock The Bells and we’re doing everything we can to get the message out and motivate people and just inspiring as many people as possible.
To see everybody making beats and making trap music, this was just something that was a location for me and to turn it into a genre and let alone everybody making beats, it’s just a blessing. It’s like inspiring and I give that same inspiration back.
2. From Producing To Becoming Hip-Hop Personality
The transition really came from [my background]. Coming out of a city like Memphis, it’s all genres of music. From blues to country to trap to orchestra to everything so it was just like, Atlanta got to calling me once they heard what I was doing with [Yo] Gotti and my older brother, R.I.P. Ensayne Wayne, he would always have me around Jazze Pha and Carlos Broady, Slice Tee - the legendary cats.
I got a call from Pastor Troy off the stuff I was doing with Gotti and started working with Boyz N The Hood and Jeezy decided to go solo. Rocko called. Rick Ross called. It’s just one artist to the next artist.
3. Ludacris Is Still A Top Rap Artist In 2021
I knew Luda was going to come back with something crazy because it’s Luda. He don’t ever fail. That’s one of my favorite artists and he was enthused about my album just as much as I was enthused about it. That’s what really is still just a shocker to me that damn, out of a lot of people I hit, Luda knocked it out and sent it back in 48 hours-type. He was just excited about the record and wanted me to get the record done, get it mixed and get it out, get it done. So we dropped it right on the season opener of the NBA.
Shout-out to Luda. Shout-out to Snow Tha Product. She was just somebody I know could go just as hard as Luda and I think she’s underrated but incredible. She has number one records with Bad Bunny and she’s killing the Latin rap scheme. She’s rapping in English and Spanish. I was like, ‘Snow, let’s do it.’ She came through for me and so shout-out to both of the artists. ‘I Said What I Said.’
4. Snow Tha Product Is Nice-Nice With The Bars
I was like, ‘Oh, you ain’t never worked with Luda? Oh let me make that happen.’ Her fans were really thanking me for it and gave full support. And Luda’s fans are going crazy. It’s just a blessing. I’m kind of like, I’ve done a lot for other artists and for those same other artists to give that back to me and help uplift me, everyone’s like, ‘Man, Drumma, you’re supposed to be here. You’re supposed to be like Khaled.’ And even Khaled, shout-out to DJ Khaled for inspiring me to put these records together and go ahead and put them out.
As producers, we have so many artists on our beats but we don’t take the time to put the records out so this is one of the big joints.
It’s Drumma Boy featuring Luda and Snow Tha Product.
5. The New Album Is Deeper Than Rap
The Drumma Boy & Friends album is crazy. We’ve got Gucci Mane, Young Dolph, T.I., Ty Dolla $ign and Wiz Khalifa, Lil Gottit, Kollision, some of everybody. Twista. It’s going to be crazy.
6. Drumma Is Ready To Venture More Into Latin Music
I’m definitely tapping into the Latin trap. The Latin market. I got the first Grammy or first round nomination at least on the reggae music I did with Dexter Daps. I did something with him and Davido called “Scripture” and I did another song called “Wi-Fi” so just getting those number ones in reggae, trap and R&B, I would love to tap and get into the Latin and get a number one over there as well.
7. Drumma’s Production Mt. Rushmore Has Pure Classics
I came up looking up to Isaac Hayes. He would be in my living room. Shout-out to the family. That was like my mentor and that’s who everybody said was the only person who could really kept right there hand and hand with Quincy Jones as far as the production talent and the ability to write for strings and orchestras and things of that nature. R.I.P. Isaac Hayes.
Of course Quincy Jones is on my Mt. Rushmore. Dr. Dre. I would say Puff for the marketing. I get so many different things that I learned from him in that aspect. Dr. Dre on the mix side as far as the quality of mix and the quality of sound and Kanye for just always believing his vision and pushing forth what he sees.
As crazy as you sound sometimes with these visions, the ability and the nuts to move forward with them anyway.
8. There Are True Brotherly Bonds In The Rap Game
When you’re my brother, regardless of what you’re going through, I’m there for you. The people could be saying this, the people could be saying that but that’s the fake sh*t if I turned my back on you just for what people are saying.
That means you weren’t really my dog. You weren’t really my brother. I stand by that and through that you get some new music and through that because you are my brother, you can tell that story. I got these beats, you got them raps. I helped so many people tell their story so it’s about capturing that moment and when somebody is at their lowest point in life, being able to have somebody help capture that and not just go through the depression and the anxiety but to be able to release and that’s what I think we all need when we’re going through a down moment or a depressed day - you need someone to help lift you up and help you release.
That’s what I do through music and these beats.
9. Family Goals Are Embraced More Than Ever In The Rap Game
You gotta have that someone that’s your backbone. Even us, you need comfort. You need stability. You need a companion that you can talk to and be like, ‘Guess what happened today?,’ and you can just laugh and joke about some funny sh*t that happened throughout the day or you get home at three, four in the morning and it’s a home-cooked meal on a plate for you. You hungry and it just allows you to wake up the next day on that right foot and you’re not waking up with a headache. You’re not waking up grouchy and you’re able to at nine o’clock, ten o’clock get to your next day and be in the right mood.
To me, it’s those people who have that and those people who have found that are so blessed and we just inspire and promote love. The more you see it, the more other people want it.
10. Drumma Salutes Keyshia Ka’oir For Holding Gucci Mane Down
Love helps put numbers on the board. Even when Gucci came home, shout-out to Keyshia. I’ve seen how he was able to change. He might joke about the diet like, ‘Look at this hamburger. This is what I want to eat but she threw this in the trash y’all. She got me eating this salad. Man, what the f*ck is this?’ You know what I’m saying? He’s talking sh*t but his body is showing results. They’re showing results. Gucci is getting his health on and you’ve gotta respect the woman.
Even on the money tip, to leave $2 million or however much money and you come home and she’s got $8 million. She turned 2 into 8. You need people like that because had you not had that and you just had your homies or had your boys, you might have come home to nothing.