Rich The Kid & Jay Critch: It's non-vegan goals in the 'I Like Those' music video

Who says you can’t enjoy a fire music video in the Attack The Culture NEWS section, right? It’s all eyes on rap duo Rich The Kid and Jay Critch delivering pure fire with their ‘I Like Those’ visual flex.

Rich The Kid and Jay Critch deliver with their ‘I Like Those’ music video

It’s all types of glowing going down here and I can’t get enough. Fresh from putting out a hard-hitting Rich Forever 5 studio album, the good times keep rolling with the ‘I Like Those’ music video.

Staying focused on hustling hard and stacking their cash, Rich Forever, the rap trio composed of Rich the Kid, Famous Dex, and Jay Critch, know they're not like the rest. Keeping the momentum high following the release Rich Forever 5, they share the video for "I Like Those," an album highlight featuring Rich The Kid and Jay Critch. Produced by Buddah Bless, the track embodies Rich Forever’s money-making mindset, with Rich and Jay unleashing their most unhinged bars: “Shorty too bad for him, f*ck it I’m spending a bag on her / I jumped in the whip and hit the gas on her / I have a ball and she just needs practice / I’m having chicken on me like Zaxby’s, too much designer, I just mismatched it,” Jay raps. In the video, Rich and Jay post up outside a Brooklyn bodega, smoking with their crew and subtly flexing their designer fits.

"I Like Those" appears on Rich Forever 5, the latest installment in the Rich Forever series. Praised by NPR, HYPEBEAST, BET and more, the 16-track project is designed to get the party started, providing luxurious bangers from start to finish. Highlight tracks include album opener “Sleep In Baguettes,” big-spender anthem “Lobster,” the assertive “Don’t Even Know Ya,” the OG Parker-produced “Ain’t Hearin’ Ya,” and the haunting “Let’s Get It” ft. Kodak Black. With additional features from Trippie Redd and Lil Crix, Rich Forever 5 is available everywhere via Rich Forever Music/Create Music Group.

Before founding Rich Forever in 2016, Rich The Kid rose to superstardom out of the Atlanta underground  with viral smashes “Plug Walk” and “New Freezer” featuring a savage verse from Kendrick Lamar. However the well-connected ATL raised wordsmith is widely credited as one of the early pioneers of the city’s trap scene. Most recently, Rich appeared on Ye and Ty Dolla $ign’s VULTURES 1 for a guest verse on Billboard #1 single "Carnival" alongside Playboi Carti. His stellar career includes a slew of wildly popular singles, in addition to iconic alignments with Lil Wayne, Young Thug, Kodak Black, Lil Tjay, and Migos. Rich tapped Famous Dex, who hails from the south side of Chicago, yet is heavily influenced by southern hip-hop, to join the Rich Forever collective after noticing his chart success with his 2018 debut Dex Meets Dexter. He continued to grind it out releasing a flurry of mixtapes that kept his name circulated in the game and eventually hit the Billboard Hot 100 chart with the A$AP Rocky collaboration, “Pick It Up.” To complete the Rich Forever trio, Rich the Kid signed born-and-bred New Yorker Jay Critch. Considered a hometown hero during his initial rise on the music scene in 2017, Jay has been fine-tuning his skills since the age of 14. The multi-talented spitter has an impressive list of features under his designer belt, including names like Cardi B, French Montana, and A Boogie wit da Hoodie.

With the long-awaited Rich Forever 5 out now, the Rich Forever collective is picking up where they left off and paving their own flex-filled path to the top. 

Rich The Kid, Famous Dex & Jay Critch: The 'Rich Forever 5' album is still streaming pure fire

Dropped last week but my goodness if the Rich Forever 5 album doesn’t demand attention. Coming courtesy of the trio Rich The Kid, Famous Dex and Jay Critch? Audio flames from start to finish.

The ‘Rich Forever 5’ album demands endless streaming goals

Whether you want to keep it to the guest features like Kodak Black showing out on ‘Let’s Get It’ or want to binge all 16 tunes at once - the full-fledged repeat-friendly album slaps from start to finish.

United under a shared love of fame, fortune, and flexing, Rich Forever, the rap trio composed of Rich the Kid, Famous Dex, and Jay Critch, live the life that most can only dream of. Today, the collective reunites for Rich Forever 5, the latest installment in the Rich Forever series and their first joint project since 2019’s Rich Forever 4. 

Spanning 16 tracks, the album is designed to get the party started, providing luxurious bangers from start to finish. Opening with “Sleep In Baguettes,” the trio firmly establish that they’re not like the rest: “I sleep in baguettes, yeah the kid I’m rich forever / I got a play with a check, pulled up in a Lamb not a ‘Vette,” spits Rich the Kid. The project continues to keep the energy high with big-spender anthems like “Here” and “Lobster,” which find Rich trading bars with Jay Critch over bouncy production: “This money sh*t never get old, it ain’t borin’ / It’s a drizzle, I get dressed and it’s pouring,” Jay flexes on “Lobster.”

While the project as a whole uses different combinations of the trio, the album is at its strongest when the trio raps together. They come in blazing on the assertive “Don’t Even Know Ya” and the decisive “Ain’t Hearin’ Ya,” where Dex delivers a killer verse over OG Parker’s stirring production: “I can’t ever lie, I ain’t with that / Hundred thousand in a Goyard bag / I’m in a Bentley truck, baby I ain’t in no f*cking Hellcat.” The trio also appears together on previously released singles like the playful yet charming “Rich & Reckless” and the braggadocious and bouncy “Big Dawg,” which arrived with a Cole Bennett-directed music video. Another album highlight is “I Like Those,” a Buddah Bless-produced track that embodies Rich Forever’s money-making mindset, with Rich and Jay unleashing their most unhinged bars: “Shorty too bad for him, f*ck it I’m spending a bag on her / I jumped in the whip and hit the gas on her / I have a ball and she just needs practice / I’m having chicken on me like Zaxby’s, too much designer, I just mismatched it,” Jay raps. Stay tuned for the video for "I Like Those," set to drop in the next few days.

Outside of the core Rich Forever trio, the collective taps Kodak Black, Trippie Redd, and Lil Crix for guest appearances. Trippie embodies the Rich Forever mindset on the high-octane “Going Up,” where he goes toe to toe with Rich and Dex in a heated, boastful verse. On the haunting “Let’s Get It,” Rich raps alongside Kodak and his “Vulture Love” signee Lil Crix about their untouchable status: “You ain’t got no bodies / Woke up and chose violence / I pay to snake your partner, I know you got a price,” Kodak spits.

Rich Forever 5 is the latest edition of the Rich Forever series, following up 2019’s Rich Forever 4. Praised by COMPLEX, HYPEBEAST, NME, and more, RF4 was a shining example of Rich Forever’s powerful chemistry and refreshing artistic formula. Featuring guest appearances from east coast trendsetter FERG and female R&B single Airi, Rich Forever 4 firmly established Rich Forever Music as a disruptive force in the rap industry.

Before founding Rich Forever in 2016, Rich The Kid rose to superstardom out of the Atlanta underground  with viral smashes “Plug Walk” and “New Freezer” featuring a savage verse from Kendrick Lamar. However the well-connected ATL raised wordsmith is widely credited as one of the early pioneers of the city’s trap scene. Most recently, Rich appeared on Ye and Ty Dolla $ign’s VULTURES 1 for a guest verse on Billboard #1 single "Carnival" alongside Playboi Carti. His stellar career includes a slew of wildly popular singles, in addition to iconic alignments with Lil Wayne, Young Thug, Kodak Black, Lil Tjay, and Migos. Rich tapped Famous Dex, who hails from the south side of Chicago, yet is heavily influenced by southern hip-hop, to join the Rich Forever collective after noticing his chart success with his 2018 debut Dex Meets Dexter. He continued to grind it out releasing a flurry of mixtapes that kept his name circulated in the game and eventually hit the Billboard Hot 100 chart with the A$AP Rocky collaboration, “Pick It Up.” To complete the Rich Forever trio, Rich the Kid signed born-and-bred New Yorker Jay Critch. Considered a hometown hero during his initial rise on the music scene in 2017, Jay has been fine-tuning his skills since the age of 14. The multi-talented spitter has an impressive list of features under his designer belt, including names like Cardi B, French Montana, and A Boogie wit da Hoodie.

With the long-awaited Rich Forever 5 out now, the Rich Forever collective is picking up where they left off and paving their own flex-filled path to the top. 

Jay Critch: The wait's over for a much-needed 'Humble Giant' album

Low-key? Jay Critch is one of the nicest lyricists from the Big Apple and when he has solid production behind him? It’s over. So it’s no surprise the new Humble Giant is fully demanding of your attention.

Jay Critch’s ‘Humble Giant’ has arrived for your streaming goals

Forget going with suggested tunes, Jay delivers a full-fledged studio effort for you to lose your mind too. From solo tracks to shining with collaborators, it’s all must-hear songs.

A favorite son in Brooklyn since he emerged with a vengeance as a teenager, Jay Critch towers over his competition. Coming through with a collection of highly-confident NY rap slappers, the Clinton Hill native shares HUMBLE GIANT. A thorough examination of Critch's colossal stature, HUMBLE GIANT displays a more mature attitude from the 25-year-old firebrand, alternating his signature flex-fests with songs that take a more reflective and melodic direction. Still, there are plenty of tracks on the follow-up to his acclaimed 2023 mixtape Jugg Season in which Critch displays plenty of his old self, indicating that the giant might not be truly humble: "I done leveled up, god knows I done took a loss/They be teamin' up against me, I must be the final boss," he spits on "Final Boss." 

Spanning 13 tracks, the tape displays Critch's mastery of a variety of New York rap styles, from the slinking and skittering "Too Rare," which harkens back to the '00s days of Fabolous and Noreaga, to the recently-shared "Kick It," a Cash Cobain-produced slice of sample drill with a video set at "Critch Fil-A." HUMBLE GIANT rekindles Jay's relationship with his favorite sound architects, including Tony Seltzer, whose wistful guitar melodies on "Absent" allow Critch to open up about his traumatic childhood. The rapper expertly ties his own experiences to those of a star athlete: "Lamar Jackson" rides Eastern strings and icy synths as Critch moves around in the beat's pocket like the titular mobile quarterback, while "In The League" reflects on how he's been able to keep his family fed with his rap music. Featuring additional production from B Wolf, Laron, frequent collaborator YungGMoney, and many others, HUMBLE GIANT is available everywhere via Talk Money Entertainment / EMPIRE and is now available for pre-order.

Since he burst onto the scene as a teenager with singles like "Ad Libs" and the beloved Hood Favorite mixtape, Jay Critch has been one of New York's favorite sons. His collaborations with Rich The Kid and Famous Dex on the Rich Forever mixtape series remain the stuff of legend, but he hasn't stopped switching up his style or releasing new heat for the streets. Last year, Critch shared the acclaimed Jugg Season, featuring guest spots from Max B, Baby Money, and his Rich Forever associate Rich The Kid, earning Critch a write-up at Pitchfork. Critch recently expanded his CV to include modeling, as he modeled for the Kors x Ellesse campaign alongside Emily Ratajkowski in 2022. He showcased his energetic performance style on a recent edition of On The Radar, featuring two new songs from HUMBLE GIANT.

Stay tuned for more announcements from Jay Critch, as he continues to elevate in NYC and beyond.

Jay Critch: The 'Too Rare' anthem is an entire '24 flex

New York rapper Jay Critch isn’t slowing down anytime soon. Instead, he’s delivering big anthems like his ‘Too Rare’ tune and it’s way bigger than just a fire song.

Jay Critch goes cinematic with the ‘Too Rare’ music video

Just when you thought Critch had you covered with a new song? He goes the extra mile and comes through with the full-fledged ‘Too Rare’ music video.

With his bruising flow and take-no-prisoners attitude, Jay Critch is Brooklyn to the core. Coming out of the gates in 2024 with something to prove, the rapper shares "Too Rare," an invigorating new single and music video. Over a skittering, stank face-inducing instrumental, Critch dips into his arsenal of flows, rattling off a laundry list of flexes as he rope-a-dopes with the J6 beat. On the hook, Critch shouts out a peer from the Eastern Seaboard, as he counts bag after bag: "Only stay around some real ones, you know they too rare/Shout out to Philly, diamonds dancing like they 2Rare/Light sh*t up like it's New Year's." In the video, Jay Critch embraces his massive stature, stomping through his city like Godzilla as buildings crumble beneath him.