Jay Critch: The 'Too Rare' anthem is an entire '24 flex

New York rapper Jay Critch isn’t slowing down anytime soon. Instead, he’s delivering big anthems like his ‘Too Rare’ tune and it’s way bigger than just a fire song.

Jay Critch goes cinematic with the ‘Too Rare’ music video

Just when you thought Critch had you covered with a new song? He goes the extra mile and comes through with the full-fledged ‘Too Rare’ music video.

With his bruising flow and take-no-prisoners attitude, Jay Critch is Brooklyn to the core. Coming out of the gates in 2024 with something to prove, the rapper shares "Too Rare," an invigorating new single and music video. Over a skittering, stank face-inducing instrumental, Critch dips into his arsenal of flows, rattling off a laundry list of flexes as he rope-a-dopes with the J6 beat. On the hook, Critch shouts out a peer from the Eastern Seaboard, as he counts bag after bag: "Only stay around some real ones, you know they too rare/Shout out to Philly, diamonds dancing like they 2Rare/Light sh*t up like it's New Year's." In the video, Jay Critch embraces his massive stature, stomping through his city like Godzilla as buildings crumble beneath him.