PUMA Hoops: NBA rookie Scoot Henderson's signature sneakers have arrived

Love to flex with fire fits? Well, look no further than what PUMA Hoops and NBA star Scoot Henderson are serving up for The Culture in the coming days. A pair of Scoot Zeros? Oh yes.

PUMA Hoops and Scoot Henderson have fire sneakers for you this holiday season

Forget waiting until Christmas Day, Scoot and PUMA Hoops are coming through with their signature sneaker collaboration Friday, December 15. Needless to say? First come, first serve goals.

Today, global sports brand PUMA officially unveils NBA rookie Scoot Henderson’s first signature basketball shoe, the Scoot Zeros. Only the 10th NBA player to receive a signature shoe during their rookie season, the debut colorway, Scoot Zeros Georgia Peach, pays homage to Scoot’s home state where his basketball journey began.

The Scoot Zeros Georgia Peach embodies the narrative of Scoot’s teenage ascent to where he is today, portraying the essence of his relentless pursuit of greatness. Symbolizing his journey from his hometown of Marietta, Georgia, through becoming the youngest player in the G League, to one of the top draft prospects in the 2023 NBA Draft, the shoe encapsulates the milestones and challenges he faced along the way.

Inspired by Henderson’s personal mantra, “O.D.D: Overly Determined to Dominate,” this performance-minded basketball shoe is packed with PUMA Hoops tech including: high-rebound PROFOAM EVA, a reinforced formstrip for additional durability and aggressive Jaws rubber wrap-ups to reflect Henderson’s fearless on-court play.

Retailing for $100, the Scoot Zeros Georgia Peach are available December 15th on PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker and Champs Sports.

It’s more than a press release, though. Scoot had to dig deep into just how special this drop is for himself.

“I’m excited to finally share the Scoot Zeros Georgia Peach with the world. To me, Zeros symbolizes new beginnings and reminds me that each day we have the opportunity to reset, learn, create, embrace, and overcome,” said Henderson. “My signature shoe not only represents a fresh start for me, but I hope it inspires all players to overcome and strive for greatness both on and off the court.”

G-League's Scoot Henderson just secured the massive PUMA bag

Love success stories? How about NBA G League superstar Scoot Henderson taking his talent to PUMA on a massive multi-year deal? The sports and sneakers worlds are going nuts after this huge announcement.

Scoot Henderson and PUMA have made it official

While details are still coming together, the deal is expected to be super large - we’re talking seven figures. He’s also set to be featured across the brand’s campaigns, product launches and have a super heavy social media presence.

Today, PUMA Hoops formally announced a multi-year endorsement deal with Scoot Henderson, five-star recruit currently on the NBA G League Ignite roster.

“I am beyond grateful for my partnership with PUMA,” said Henderson. “PUMA knows there is no ceiling to my game. They believe in what my family and I have planned for this journey.”

Henderson will be featured in future PUMA campaigns, product launches, and will create social content to help inspire the next generation of youth athletes in a disruptive and unexpected way. He will wear various PUMA styles including the TRC Blaze Court launching in July 2022.

The nitty gritty PUMA details

If you’re looking for way more in-depth details about what this deal is all about, look no further than the official press release announcement.

Global sports company PUMA has signed a multi-year endorsement deal with Scoot Henderson, five-star recruit currently on the NBA G League Ignite roster. Henderson joins PUMA Hoops growing roster of young talented athletes including LaMelo Ball, Breanna Stewart, Deandre Ayton, Jackie Young, RJ Barrett, NaLyssa Smith and more.

“I am beyond grateful for my partnership with PUMA,” said Henderson. “PUMA knows there is no ceiling to my game. They believe in what my family and I have planned for this journey.”

PUMA returned to basketball in 2018, merging sport with culture while introducing a new wave of PUMA basketball athletes who are known for their talent and style on and off the court. Henderson, who completed high school a year and half early and is currently a five-star recruit on the NBA G League Ignite roster, will be featured in future PUMA campaigns, product launches, and will create social content to help inspire the next generation of youth athletes in a disruptive and unexpected way.

“I’m excited to share my creativity with the PUMA Hoops fam. I trust my work ethic to keep me confident. My situation is odd and untraditional which makes me determined to dominate on and off the court.”

Henderson, who is eligible for the NBA draft in 2023 will wear various PUMA styles including the TRC Blaze Court launching in July 2022.